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- Tasks: Manage and optimise email marketing campaigns to boost customer engagement.
- Company: Join a leading name in the fashion industry with a vibrant team culture.
- Benefits: Enjoy flexible working options and potential perks in a dynamic environment.
- Why this job: This role offers hands-on experience in a creative field with real impact on customer loyalty.
- Qualifications: Experience in CRM or marketing roles, with a knack for data analysis and campaign management.
- Other info: This is a maternity cover position, perfect for gaining valuable industry experience.
The predicted salary is between 28800 - 48000 £ per year.
My client, a leading name in the fashion industry, is looking for a talented CRM Executive to join their team. In this role, you will be responsible for delivering and optimising email automation programmes focused on customer engagement and repeat purchases.
You’ll manage the development of direct mail campaigns for key commercial periods, monitor campaign performance, and leverage insights to continuously improve future campaigns.
Ideally, you will have hands-on experience in a similar CRM or marketing role, with a solid track record in managing CRM automated campaigns and direct mail programmes. You should possess a sharp commercial awareness and an analytical mindset, with the ability to interpret data insights for strategic improvements.
Marketing Executive - email marketing - Maternity Cover employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - email marketing - Maternity Cover
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM strategies. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to the team during interviews.
✨Tip Number 2
Network with professionals in the fashion and marketing industries. Attend relevant events or join online forums where you can connect with others who work in CRM roles. This could lead to valuable insights and even potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in managing email campaigns. Be ready to share metrics that demonstrate your impact, such as open rates, click-through rates, and conversion rates, to showcase your analytical skills.
✨Tip Number 4
Research the company’s previous email marketing campaigns and be prepared to discuss what you think worked well and what could be improved. This shows your genuine interest in the role and your proactive approach to contributing to their success.
We think you need these skills to ace Marketing Executive - email marketing - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on specific achievements in managing automated campaigns and direct mail programmes, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and your understanding of customer engagement strategies. Mention any specific tools or platforms you’ve used for email automation and how they contributed to campaign success.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data insights to improve marketing campaigns. Be specific about the metrics you monitored and the outcomes of your actions.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Blu Digital
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous experience with email marketing campaigns. Highlight specific examples where you successfully managed automated campaigns and how they contributed to customer engagement and repeat purchases.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, be ready to explain how you've used data insights to improve campaign performance in the past. Bring examples of metrics you tracked and how you leveraged them for strategic decisions.
✨Understand the Fashion Industry
Familiarise yourself with the fashion industry trends and the company's brand. Showing that you understand their target audience and market dynamics will demonstrate your commercial awareness and fit for the role.
✨Prepare Questions About Campaign Strategies
Have thoughtful questions ready about their current email automation programmes and direct mail strategies. This shows your genuine interest in the role and helps you assess if their approach aligns with your skills and ideas.
