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- Tasks: Lead content creation and marketing strategies to boost brand visibility and venue footfall.
- Company: Join an ambitious operator of museums and cultural venues across Hampshire.
- Benefits: Enjoy flexible working, generous leave, and discounts on leisure and retail.
- Why this job: Be part of a fun, inclusive team making a real impact in the community.
- Qualifications: Experience in marketing, content strategy, and team leadership is essential.
- Other info: Work 2-3 days a week in Winchester with ongoing mentoring for career growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Group Marketing and Content Manager for an entrepreneurial, ambitious visitor attractions operator who operate museums, arts, cultural and entertainment venues throughout Hampshire.
Reporting into the Commercial Director, this newly created role will be responsible for raising the profile and reach of the brand through content creation whilst leading the marketing team to drive footfall and revenue into their venues. 70% of the role will be content and brand development and 30% team leadership so this is a hands-on post.
We would love to hear from you if you have:
- Experience in coaching and developing small marketing teams.
- Experience in content strategy and brand marketing.
- Experience in developing and executing multi-channel marketing campaigns.
- Track record of driving digital engagement and organic search growth through content marketing.
- Experience of effective use of content management systems and digital communications platforms including multiple social media channels.
- Experience in digital marketing, PPC, SEO and tools.
- Strong copywriting, storytelling, and editorial skills.
- Internal and external stakeholder management experience.
- Ideally some knowledge of ticketing platforms and audience development strategies.
- Your own vehicle and able to work in Winchester up to three days per week.
Benefits:
- Opportunity to develop and evolve the role further.
- Ongoing mentoring and development to support with future advancement.
- Working for a large, supportive, inclusive, fun organisation with a genuine purpose to enrich the lives of the communities they serve.
- 5% employee/7.5% employer pension.
- 25 days annual leave plus bank holidays.
- Life assurance 3x annual salary.
- Health cash plan.
- Discounts on retail, leisure, going out and holidays.
- Generous occupational maternity, paternity, adoption and sick pay.
- Working a 37-hour week.
For more information, please click apply and we will be in touch promptly if you have the right level of experience.
Group Marketing and Content Manager employer: Leisure People Recruitment
Contact Detail:
Leisure People Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing and Content Manager
✨Tip Number 1
Familiarise yourself with the visitor attractions sector. Research the specific museums and venues operated by the company to understand their brand and audience. This knowledge will help you tailor your conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully coached and developed marketing teams in the past. Be ready to discuss specific challenges you faced and how you overcame them, as this will highlight your capability to lead the team effectively.
✨Tip Number 3
Prepare a portfolio of your previous content marketing campaigns. Highlight your role in developing multi-channel strategies and the results achieved, such as increased engagement or footfall. This tangible evidence will strengthen your case as a candidate who can drive results.
✨Tip Number 4
Network with professionals in the marketing and visitor attractions industry. Attend relevant events or join online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Group Marketing and Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, brand marketing, and team leadership. Use specific examples that demonstrate your ability to drive digital engagement and execute multi-channel marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the organisation. Mention your experience with content creation and how it aligns with their goals of raising brand profile and driving footfall to their venues.
Showcase Your Skills: Emphasise your strong copywriting, storytelling, and editorial skills. Provide examples of successful campaigns you've led or contributed to, particularly those that involved digital marketing, PPC, and SEO.
Highlight Stakeholder Management Experience: Discuss your experience in managing internal and external stakeholders. This is crucial for the role, so provide specific instances where you successfully collaborated with different teams or partners to achieve marketing objectives.
How to prepare for a job interview at Leisure People Recruitment
✨Showcase Your Content Strategy Skills
Be prepared to discuss your experience in developing and executing content strategies. Highlight specific campaigns you've worked on, the results achieved, and how they contributed to brand growth.
✨Demonstrate Leadership Experience
Since this role involves team leadership, share examples of how you've coached and developed marketing teams in the past. Discuss your approach to fostering collaboration and driving results within a team.
✨Highlight Digital Marketing Expertise
Make sure to talk about your proficiency in digital marketing tools, including PPC and SEO. Provide examples of how you've successfully driven digital engagement and organic search growth through content marketing.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience with internal and external stakeholders. Be ready to discuss how you've managed relationships and communicated effectively to achieve marketing goals.
