Performance Marketing Lead

Location: Nailworth/Stroud - Hybrid 1-2 days per week in the office.

About Freja

Freja is the UK’s leading bone broth brand, a category that sits between premium ingredients and functional food, with an ecommerce-first business model. Following 4 years of rapid growth and a recent investment round, we are refreshing our brand, and building a team to scale the business. We’re a small internal team that punches above our weight. We operate a flat structure and a ‘get things done’ mentality. We all roll our sleeves up and execute.

About the Role

The role takes day-to-day ownership of Freja’s Meta Ads, Google Ads and directly manages our expansion into secondary platforms (Bing, Youtube, TikTok, x.com, Taboola). You will be responsible for the deployment of Freja’s total paid media budget into the platforms. This is a hands-on role as we don’t use agencies to manage our spend, although you will have outsourced VAs to help time-consuming tasks such as building out new campaigns. You will work closely with the Marketing team to improve creative strategy and production, and with the Ecommerce team to develop compelling offers and landing pages, and optimise the post-click experience.

Here’s an approximate breakdown of how you’ll spend your time while taking full ownership of your ad spend, revenue and CPA / ROAS targets:

• 30% on Analysis – Diving into campaign / ad set / ad / asset experiment data to pinpoint actionable insights to inform strategy
• 30% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalise on, new buying/optimisation strategies to test, etc.
• 40% on Execution – Hands-on inside the accounts, building, configuring, managing, monitoring, optimising, and troubleshooting your campaigns

IMPORTANT: Efficient expansion is the name of the game here, and you'll be challenged to prove incremental margin contribution beyond in-platform CPA / ROAS metrics, and to consistently move budgets upwards in the funnel.

About You

You’re not only fantastic at the technical media buying side of paid social and search, but you also understand the bigger picture of ecommerce customer acquisition. This means you can identify and exploit audience opportunities by formulating an effective media strategy, working with the commercial, creative, and website teams to achieve your objectives.

• 2+ yrs in Paid Social (Meta) and Paid Search (Google).
• Currently managing £50k+ per month in ad spend (managing campaigns yourself)
• Full Funnel Ecom Performance Marketer – exposure to strategy, media, creative and conversion
• Experienced in the nuances of Meta and Google Ads campaign types, and on top of new platform trends
• Collaborates with commercial, creative and website teams to achieve objectives
• Understands the full funnel with relevant landing pages to maximise CVR and AOV
• Highly focused on profitable growth and gets a genuine buzz from smashing targets
• Data Driven – comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalise
• Biased to action – excited by a high-growth entrepreneurial environment where ambiguity can mean opportunity
• High standards – natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energising, inspiring and motivating
• Systems-Oriented – top organisational skills and with a knack for creating order out of chaos with highly organised systems that deliver sustained success
• Exceptional Communicator – perceptive listener who quickly synthesise info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

Benefits

We are committed to continuous improvements to our team benefits and ways of working. The opportunity to play a key role in a growing challenger brand. Competitive salary. All employees will have EMI share options, giving them the opportunity to participate in our success. Remote-first role, 5 days per month in the office. Flexible working hours. 25 days holiday plus bank holidays. The tech you need to get the job done. Allocated budget and time off for personal and professional training and development. Plenty of bone broth!