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- Tasks: Drive insights and strategies for marketing decisions across digital and offline channels.
- Company: Join a global iGaming brand recognised for its innovative entertainment platform.
- Benefits: Enjoy hybrid work, annual bonuses, private healthcare, and exciting social events.
- Why this job: Be part of a dynamic team shaping marketing strategies in a fast-paced industry.
- Qualifications: 3+ years in data-led marketing with experience in multi-channel campaigns required.
- Other info: Ideal for those passionate about gaming and eager to grow their career.
The predicted salary is between 42000 - 46000 £ per year.
A global online iGaming brand are seeking a Marketing Analyst to join their successful Data and Analytics team. You will drive performance insights and strategy recommendations that inform marketing decisions across both digital and offline touchpoints.
Operating in multiple international markets, their entertainment platform has earned industry recognition since its launch. With substantial investment in multi-channel campaigns, they work with teams and agencies worldwide to grow their user base and brand presence.
To excel in this role, you will need strong communication skills and the ability to manage competing priorities. They are looking for someone with a deep understanding of multi-channel marketing who stays ahead of emerging trends and shifts in the marketing landscape.
Responsibilities Include:
- Translate briefs from global marketing teams into data-driven insights across online and offline campaigns.
- Develop and apply testing strategies to measure impact across customer acquisition and retention efforts.
- Combine and analyse data from paid, CRM, and media channels to identify performance trends and growth opportunities.
- Build dashboards and visual reports to support strategic decisions and track key metrics.
- Use modelling techniques to evaluate marketing ROI across regions and platforms.
- Define audience for targeted outreach and long-term value generation.
- Contribute to budgeting and forecasting.
- Review third-party performance reports and challenge insights.
- Map customer journeys to enhance personalisation and conversion.
- Support tool adoption, automate reporting tasks, and stay current with analytics innovations.
Experience Needed:
- 3+ years in data-led marketing roles, ideally in high-traffic digital or e-commerce environments, with both online and offline channel exposure.
- Proven experience analysing complex, multi-channel campaigns (e.g. paid search, social, affiliates, CRM, TV, OOH).
- Solid grasp of key marketing metrics, especially around acquisition, retention, and customer value.
- Familiarity with media mix and attribution modelling for evaluating channel effectiveness.
- Skilled in tools like Tableau, Power BI, Google Data Studio, and confident working with large data sets.
- Strong communicator, able to translate technical findings into business insights.
- Experience in gaming or entertainment would be a bonus.
Benefits Include:
- Hybrid working arrangements.
- Annual performance bonus.
- Private healthcare.
- Life insurance.
- Social events.
- Career progression and development.
Marketing Analyst employer: Hott Source
Contact Detail:
Hott Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in multi-channel marketing. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to the team during interviews.
✨Tip Number 2
Network with professionals in the iGaming and marketing analytics sectors. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture, which can give you an edge in your application.
✨Tip Number 3
Brush up on your data visualisation skills, especially with tools like Tableau and Power BI. Being able to demonstrate your proficiency in these tools during discussions can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Having concrete cases ready will showcase your analytical skills and your ability to translate data into actionable insights.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data-led marketing roles. Emphasise your familiarity with multi-channel campaigns and any specific tools like Tableau or Power BI that you have used.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role of Marketing Analyst. Mention your understanding of the iGaming industry and how your skills can contribute to their marketing strategies.
Showcase Your Analytical Skills: Provide examples of how you've previously translated data into actionable insights. Discuss specific projects where you developed testing strategies or built dashboards that influenced marketing decisions.
Highlight Communication Skills: Since strong communication is key for this role, include instances where you've successfully communicated complex data findings to non-technical stakeholders. This will demonstrate your ability to bridge the gap between data and business insights.
How to prepare for a job interview at Hott Source
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Tableau or Google Data Studio, and be ready to explain how you analyse complex campaigns.
✨Understand the Company and Industry
Research the iGaming industry and the company's position within it. Familiarise yourself with their multi-channel marketing strategies and be ready to discuss how you can contribute to their growth and brand presence.
✨Communicate Clearly
Since strong communication skills are essential for this role, practice explaining technical concepts in simple terms. Be ready to demonstrate how you can translate data insights into actionable business strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle competing priorities. Think of scenarios where you've successfully managed multiple projects or adapted to changing marketing trends.
