Head of Digital Marketing

Hybrid working (2 days a week) in either our London or Manchester office. Thanks for checking out our job opening; we are excited that YOU are interested in learning more about NCC Group. We are on a mission to make society a safer and more secure place. Our people are the ones who make that possible; a global community of talented individuals working together towards a safer future. We aim to create an environment where everyone can reach their full potential. We work together, we are brilliantly creative, we embrace difference and we want you to join in our mission, to make the world safer and more secure.

The Opportunity

We are seeking a dynamic and experienced Head of Digital Marketing to lead our digital marketing function. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, transforming our website experience, and driving inbound inquiries. This role requires a strategic thinker with a strong understanding of B2B marketing, Account-Based Marketing (ABM), the buyer journey, and the importance of intent signals in influencing buying groups.

Key Accountabilities

• Strategy Development: Create and execute a data-driven digital marketing strategy and roadmap to enhance our website experience, generate inbound inquiries, and support ABM initiatives.
• ABM & Intent Signals: Develop ABM strategies to identify and leverage intent signals, ensuring marketing efforts engage and surround buying groups effectively. Utilise platforms such as 6sense, Bombora, or Demandbase to inform strategy.
• Digital Advertising: Manage targeted digital advertising campaigns across LinkedIn, Google, and programmatic platforms, optimising for performance, ROI, and engagement with high-intent accounts.
• Website Transformation: Lead the transformation of our website to improve user experience, engagement, and conversion rates, ensuring alignment with ABM and demand generation strategies.
• Data & Analytics: Implement robust tracking, attribution models, and analytics frameworks to measure marketing effectiveness, optimise campaigns, and inform future investments.
• Buying Group Engagement: Identify and engage key decision-makers within target accounts, ensuring marketing efforts resonate with multiple stakeholders throughout the buying cycle.
• Team Management: Design and manage a support structure that includes a mix of agencies, in-house team members, and offshore resources to execute marketing initiatives effectively.
• Collaboration: Work closely with the wider marketing, sales, and product teams to ensure alignment with overall go-to-market strategy and revenue goals.
• Content & Buyer Journey: Leverage content marketing to nurture prospects at each stage of the buyer journey, ensuring messaging resonates with target accounts and personas.

Functional and Technical Skills

• Experience: Significant experience in digital marketing, with a strong focus on B2B, ABM, and demand generation.
• Skills: Proven ability to develop and implement successful digital marketing and ABM strategies. Strong knowledge of digital advertising platforms (LinkedIn, Google), website optimisation, intent data tools, and analytics.
• Leadership: Experience managing teams, including remote and offshore resources.
• Analytical: Strong analytical skills with the ability to interpret data, track intent signals, and make data-driven decisions.
• Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.

What do we offer in return?

We have a high-performance culture which is balanced evenly with world-class well-being initiatives and benefits: Flexible working, Financial & Investment, Pension, Life Assurance, Share Save Scheme, Maternity & Paternity leave.