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- Tasks: Lead exciting marketing campaigns to generate high-quality leads and boost brand awareness.
- Company: Join Fortay Connect, a top AI & CX consultancy transforming business challenges with innovative tech.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and data-driven strategies in a fast-paced environment.
- Qualifications: Bachelor's degree or equivalent experience; 5+ years in B2B lead generation, preferably in SaaS.
- Other info: Ideal for those passionate about technology and eager to make an impact in marketing.
The predicted salary is between 40000 - 45000 £ per year.
Fortay Connect is the leading AI & CX consultancy solving the most complex business challenges with advanced communication tools, AI, and analytics. This ensures that your business decisions and investments deliver real value by optimising CX, driving customer engagement and providing actionable analytics to drive continuous improvement.
We have award-winning partnerships with Zoom, RingCentral, Dialpad and GoTo, working with only the most advanced technology providers to deliver cutting-edge experiences for businesses.
We are looking for a creative, data-driven marketer who thrives in fast-paced environments and is passionate about innovative technology. You will play a key role in executing our marketing strategy, taking responsibility for developing and implementing strategies to generate high-quality leads, raise brand awareness and drive business growth. Your primary objective will be to identify and engage potential customers, nurture leads, and convert them into Marketing Qualified Leads (MQLs).
Key Responsibilities:
- Implement and execute marketing campaigns to generate high-quality leads, including webinars, events, email campaigns, account-based marketing, ads, content generation and social strategy.
- Continuously optimise lead generation processes and tactics based on performance analysis.
- Utilise third-party data sources to generate data and segment data to support the lead generation into specific verticals and target audiences.
- Work with agency partners to manage and execute the marketing strategy across multiple channels, including email, video, digital, social media and content marketing.
- Create and optimise automated email workflows, personalised messaging, and targeted content to nurture leads.
- Coordinate with the sales team to ensure timely follow-up and seamless handover of qualified leads.
- Manage marketing budgets and track ROI for all marketing initiatives.
- Provide regular reports and insights to stakeholders, including lead generation performance, trends and opportunities.
Competencies:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven 5+ years’ experience in lead generation, in a B2B environment and ideally within SaaS.
- Strong understanding of lead generation tactics, tools and best practices.
- Strong understanding of digital marketing channels and tactics.
- Experience with B2B content writing, content optimisation and SEO.
- Video production and editing experience would be advantageous.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Knowledge of paid performance marketing tools like Google Ads, LinkedIn Campaign Manager and the Google suite including GA4.
- Proven track record of success in developing and executing marketing campaigns that drive results.
- Ability to work remotely and independently and as part of a team.
- Results-oriented mindset with a focus on meeting or exceeding lead generation targets.
Marketing Campaign Manager employer: Fortay Connect
Contact Detail:
Fortay Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in AI and customer experience (CX) marketing. Understanding how these technologies impact lead generation will help you stand out as a candidate who is not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those involved in marketing. Attend relevant webinars or events to connect with potential colleagues and learn more about effective lead generation strategies that you can discuss during your interview.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to optimise marketing campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your ability to drive business growth through data-driven decisions.
✨Tip Number 4
Research Fortay Connect's current marketing initiatives and think of innovative ideas that could enhance their lead generation efforts. Presenting fresh concepts during your discussions will show your enthusiasm and proactive approach to contributing to their success.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and digital marketing. Use keywords from the job description to demonstrate that you meet the specific requirements for the Marketing Campaign Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative technology and your data-driven approach to marketing. Include specific examples of successful campaigns you've managed and how they align with Fortay Connect's objectives.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions. Mention any tools or software you are proficient in, especially those relevant to the role.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Describe how you effectively communicated and coordinated with sales or other departments to achieve marketing goals.
How to prepare for a job interview at Fortay Connect
✨Showcase Your Creativity
As a Marketing Campaign Manager, creativity is key. Prepare examples of past campaigns you've executed that demonstrate your innovative thinking and ability to engage audiences. Be ready to discuss how you approached challenges and what unique strategies you implemented.
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to lead generation and marketing campaigns. Be prepared to discuss how you've used data analytics in previous roles to optimise campaigns and drive results. This will show your data-driven mindset.
✨Understand the Company’s Tech Stack
Research Fortay Connect's partnerships and the technologies they use. Understanding tools like Zoom, RingCentral, and others will help you speak confidently about how you can leverage these technologies in your marketing strategies.
✨Prepare for Collaboration Questions
Since the role involves working closely with sales and agency partners, think of examples where you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you ensure seamless handovers of leads to the sales team.
