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For Companies At a Glance
- Tasks: Lead and implement social media strategies to boost brand awareness and engagement.
- Company: Join an iconic gambling and betting business with a rich heritage.
- Benefits: Enjoy hybrid working, performance bonuses, 25 days holiday, and a solid pension plan.
- Why this job: Be part of a dynamic team modernising digital presence while celebrating sports culture.
- Qualifications: 3-5 years in social media management, ideally in sport or entertainment, with strong analytical skills.
- Other info: Opportunity to work with creative teams and engage with a passionate online community.
The predicted salary is between 28000 - 42000 £ per year.
Salary: £35,000 DOE
Hours: 9am - 5pm Monday - Friday
Benefits:
- Company & personal performance bonus – Up to 10% of salary
- 25 days holiday + Bank Holidays
- Hybrid working - 3 Office days / 2 WFH
- Pension – Employee 6% & Employer 8% contribution
- Life Insurance – 3 x Annual salary
Position Overview:
Elevation Recruitment are excited to be exclusively recruiting for an iconic gambling and betting business. We are seeking a highly motivated and experienced social media manager with a strong background in the gambling or sporting industry, to lead and implement the social media strategy. This is focussed around enhancing brand awareness, customer engagement, and driving acquisition through compelling content, storytelling and community management. The role will ensure the heritage is celebrated while modernising its digital presence to appeal to a new and existing audience.
Responsibilities:
- Strategy and Planning: In conjunction with the Head of Marketing, develop and execute a result-driven social media strategy aligned with broader marketing and business goals. Manage a content calendar across all social platforms (Facebook, Instagram, Twitter/X, YouTube, TikTok and LinkedIn). Set performance targets and KPIs for social media activity.
- Content Creation & Management: Oversee the creation of engaging, brand-aligned content including copy, images, video and stories. Lead campaigns and moments that align with the sporting and cultural calendars (e.g. Payday weekends, new football season, Pools rollovers). Create content with in-house design and external agencies that align to the brand and ensures quality control.
- Community Management: Manage the day-to-day community engagement across platforms, fostering a positive, active online presence. Monitor social sentiment and respond to customer queries or concerns in a timely, brand-appropriate manner.
- Performance and Analytics: Track and report on social media performance, using insights to refine content and strategy. Use tools such as Meta Business Suite, to manage, schedule and report on content.
- Collaboration & Alignment: Collaborate with brand, product, customer service and operations to align messaging and campaigns. Coordinate with commercial partners, talent and influencers for co-branded content and campaigns.
- Compliance & Brand Governance: Ensure all social content is fully compliant with ASA, CAP, and gambling advertising regulations. Build and manage a compliance approval process to ensure social media communications are quality checked and can be audited as and when required. Uphold and protect the brand tone of voice, and visual identity across all platforms.
Skills and Qualifications:
- 3-5 years of experience managing social media for a consumer brand, ideally in sport, entertainment, or gambling.
- Strong understanding of platform-specific best practices across all major channels.
- Excellent copywriting and visual storytelling skills.
- Experience in creating social media content and working with creative teams.
- Strong analytical and reporting skills.
- Ability to handle real-time engagement during live events and high-pressure moments.
- Understanding of UK gambling regulations and responsible marketing practices.
- Passion for sports and digital culture.
Social Media Manager employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the gambling and sports sectors. Follow industry leaders and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Showcase your understanding of platform-specific best practices by creating a mock social media campaign. This will demonstrate your ability to tailor content for different platforms, which is crucial for this role.
✨Tip Number 3
Network with professionals in the gambling and sports industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges and opportunities in social media management.
✨Tip Number 4
Prepare to discuss your analytical skills by reviewing case studies of successful social media campaigns. Be ready to explain how you would measure success and adjust strategies based on performance data.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within the gambling or sporting industry. Use specific examples of campaigns you've led and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and digital culture. Explain how your skills align with the responsibilities outlined in the job description, particularly in strategy development and community management.
Showcase Your Content Creation Skills: Include links to your previous work or a portfolio that demonstrates your copywriting and visual storytelling abilities. Highlight any successful campaigns you've managed and the impact they had on brand engagement.
Research Compliance Regulations: Familiarise yourself with UK gambling regulations and responsible marketing practices. Mention your understanding of these in your application to show you are well-prepared for the role's compliance requirements.
How to prepare for a job interview at Elevation Recruitment Group
✨Show Your Passion for Sports and Digital Culture
Make sure to express your enthusiasm for sports and digital culture during the interview. Share examples of how your passion has influenced your work in social media management, especially in the gambling or sporting industry.
✨Demonstrate Your Content Creation Skills
Prepare a portfolio showcasing your best social media content. Highlight campaigns you've led, focusing on how you aligned them with brand goals and engaged audiences. Be ready to discuss your creative process and collaboration with design teams.
✨Know the Regulations Inside Out
Familiarise yourself with UK gambling regulations and responsible marketing practices. Be prepared to discuss how you ensure compliance in your social media strategies and content creation, as this is crucial for the role.
✨Be Ready to Discuss Analytics
Understand how to track and report on social media performance. Be prepared to share specific metrics you've used in the past to measure success and how you've adjusted strategies based on analytics insights.
