EVP Publishing (London)

About Green Man Gaming

Green Man Gaming is an independent global leader in distribution, publishing, and digital eCommerce services in the video game industry, connecting developers and gamers worldwide through a core belief that games are for everyone.

With a catalogue of over 10,000 games available in more than 195 countries, Green Man Gaming is the largest independent digital retailer worldwide outside of first-party platforms. Trusted by more than 1,250 publishers, the company partners with leading gaming brands across PC and console.

Its publishing division offers a flexible model, enabling studios to retain full IP ownership while accessing targeted services such as funding, localisation, platform integration, and creative strategy. Its in-house marketing services leverage billions of first-party data points to deliver highly targeted, performance-driven campaigns.

Green Man Gaming also provides a fully managed distribution service, enabling partners to increase incremental game sales through a global network of over 180 third-party storefronts.

Headquartered in the UK, GMG generates 90 percent of its revenue from international markets and has received more than 40 business and games industry awards.

ROLE OVERVIEW:

Green Man Gaming is looking for Business Leaders to Head up our Global Publishing business. As a key member reporting directly to the Founder & CEO, you will own and drive our Publishing Business from product acquisition to launch and beyond. You will understand the wider commercial implications of game publishing. Primarily working with highly successful independent studios and developers, you\’ll leverage your skills and knowledge to become an indispensable partner during the development cycle and turn \’vision\’ into tangible commercial success.

KEY DELIVERABLES:

• BUSINESS STRATEGY: You own the overall strategy, revenue, and growth targets for the Publishing unit. You know the market and have the skillset to deliver commercial success. A natural storyteller, you can harness data to present and build compelling publishing plans, including defining and driving milestones needed to achieve our commercial targets from greenlight to street and beyond. You define and drive global publishing strategy for all game titles across all platforms and lead go-to-market planning, including pricing, positioning, and launch strategies.
• COMMERCIAL SUCCESS: It\’s your train set. You own the P&L, can spot and secure opportunities, and recommend business models, platform, and pricing strategies to achieve success. You oversee product selection, commercial agreements, marketing strategy, production, and community engagement, delivering success for the studio and Green Man Gaming.
• MARKET & CONSUMER UNDERSTANDING: You know games and the people who make them. You have a great understanding of the industry and harness this insight to drive project decisions from a global perspective, always championing the product.
• STRATEGIC RELATIONSHIPS: You are proactive; you actively listen and challenge positively. Relationships are key. You will work closely with the Commercial Acquisitions and Trading teams to align on the vision for building the portfolio based on trends and sales data. You will forge strategic relationships with platform holders (e.g., Sony, Microsoft, Nintendo, Steam, Epic).
• COMMERCIAL ACQUISITION: You are a key stakeholder in the game acquisition process. You will engage with the internal business development team on potential new studios and games, providing focus and guidance pre-terms, and owning the due diligence process through to Greenlight.

WE REQUIRE:

• Leadership: You successfully build and lead teams, actively listen, mentor, and provide focus.
• Deep games industry knowledge: You have an in-depth understanding of the digital distribution market, especially Steam, Xbox, PSN, and Nintendo.
• Proven commercial acumen: You are entrepreneurial, with a commercial mindset, able to spot opportunities, close deals, and ensure success within budget.
• Contract and licensing: You can negotiate deals, understand contractual elements of copyright, licensing, and royalties.
• Project management: You are structured and have a deep understanding of the development process on PC and console.
• Communication skills: You manage ambiguity well, are confident, clear, and capable of representing the publishing division at the executive level, including the CEO.
• Action-oriented: You are willing to roll up your sleeves and get things done.

WE OFFER:

• Flexible working arrangements
• 22 days paid holiday per year (excluding Bank Holidays), increasing with service
• 1 month sabbatical after 3 years, 2 months after 6 years
• Company Share Option Plan
• 50% game discount for employees
• Pension scheme
• Company days & social events
• Various discounts and perks

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