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- Tasks: Lead trade marketing strategies and campaigns to boost brand visibility and sales.
- Company: Join a dynamic team focused on innovative marketing in the retail sector.
- Benefits: Enjoy a competitive salary, career growth opportunities, and a collaborative work environment.
- Why this job: Make a real impact on brand growth while working with creative teams and industry leaders.
- Qualifications: 3–5 years in trade marketing, preferably in home improvement or interiors.
- Other info: Manage a small team and collaborate with senior stakeholders for maximum influence.
The predicted salary is between 44000 - 66000 £ per year.
As Trade Marketing Manager, you will be responsible for developing and executing marketing strategies that support brand growth, customer engagement, and sales performance across the trade channel. From leading promotional campaigns to managing toolkits and trade events, this role is about delivering results that matter—while shaping how the brand shows up in-store and online.
Key Responsibilities
- Develop and implement targeted trade marketing strategies to support product launches, seasonal campaigns, and national promotions.
- Collaborate with sales leaders to design and deliver customer-specific marketing toolkits and POS materials.
- Own the trade show and events strategy—identifying opportunities, managing logistics, and delivering impactful presence.
- Build and maintain strong relationships with trade partners, enhancing brand visibility and loyalty.
- Track campaign performance and ROI, using data to inform future activity and investment decisions.
- Work closely with product, digital, brand and creative teams to ensure alignment across marketing touchpoints.
- Lead customer communications in line with the brand's tone and positioning.
- Manage and develop a small team while working cross-functionally with senior stakeholders.
What We’re Looking For
- 3–5 years' experience in trade marketing, ideally in the bathroom, interiors, or home improvement sectors.
- A strong understanding of retail channels, customer behaviour and merchandising strategy.
- A track record of delivering trade campaigns that drive commercial impact.
- Excellent stakeholder management, project leadership, and analytical skills.
- A hands-on team leader with the ability to influence and drive change.
Trade Marketing Manager employer: Insight Select
Contact Detail:
Insight Select Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network with professionals in the trade marketing field, especially those who have experience in the bathroom or home improvement sectors. Attend industry events and connect with people on LinkedIn to gain insights and potentially get referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in retail marketing and customer behaviour. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 3
Prepare to discuss specific trade campaigns you've led in the past. Be ready to share measurable outcomes and how your strategies contributed to brand growth and sales performance.
✨Tip Number 4
Showcase your leadership skills by discussing how you've successfully managed teams and collaborated with cross-functional stakeholders. Highlight any experiences where you influenced change or improved processes.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, especially within the bathroom, interiors, or home improvement sectors. Use specific examples of campaigns you've led and their impact on sales performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for trade marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with promotional campaigns and stakeholder management to demonstrate your fit for the role.
Showcase Analytical Skills: Since tracking campaign performance and ROI is crucial for this role, include examples of how you've used data to inform marketing strategies in your previous positions. This will show your analytical capabilities and understanding of commercial impact.
Highlight Leadership Experience: As the role involves managing a small team, emphasise any leadership experience you have. Discuss how you've influenced change and collaborated with cross-functional teams to achieve marketing goals.
How to prepare for a job interview at Insight Select
✨Know Your Trade Marketing Strategies
Make sure you understand the key trade marketing strategies relevant to the bathroom, interiors, or home improvement sectors. Be prepared to discuss specific campaigns you've led and how they drove commercial impact.
✨Showcase Your Analytical Skills
Since tracking campaign performance and ROI is crucial for this role, come equipped with examples of how you've used data to inform marketing decisions. Highlight any tools or methodologies you've employed to analyse results.
✨Demonstrate Stakeholder Management
Prepare to discuss your experience in managing relationships with various stakeholders. Think of examples where you've successfully collaborated with sales leaders or cross-functional teams to achieve marketing goals.
✨Exhibit Leadership Qualities
As a hands-on team leader, be ready to share your approach to managing and developing a team. Discuss how you've influenced change within your team or organisation and the impact it had on overall performance.
