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- Tasks: Join us to drive digital marketing strategies and enhance our online presence!
- Company: In Technology Group Limited is a dynamic company focused on innovative digital solutions.
- Benefits: Enjoy a competitive salary, hybrid work, professional growth, and generous holiday allowance.
- Why this job: This role offers creativity, data-driven challenges, and a chance to impact our brand's success.
- Qualifications: You need a degree in Marketing and 3+ years of digital marketing experience.
- Other info: We're looking for someone passionate about digital trends and eager to learn!
The predicted salary is between 28000 - 30000 £ per year.
SEEKING: Senior Digital Marketing Manager WORK MODEL: Hybrid based in York SALARY: £28,000 – £30,000 DOE + Benefits My client is seeking a dynamic Digital Marketing Executive to join their team and play a key role in driving online marketing efforts. Working closely with the Marketing Manager, the successful candidate will be responsible for developing and executing digital strategies that enhance the company’s online presence, engage the brand’s audience, and generate leads. This is an exciting opportunity for a creative, data-driven individual who is passionate about digital trends. Responsibilities Digital Strategy Execution Implement digital marketing campaigns across various channels such as paid search, paid social media, email marketing, and display advertising. Assist with the planning, creation, and management of content for the website and social media platforms. Measure and analyse the performance of each digital channel, identifying opportunities to optimise performance, with a strong focus on lead generation. Paid Advertising Campaigns Manage and optimise PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn. Monitor ad performance, adjust targeting and budget as needed, and analyse ROI to ensure cost-effective strategies. Social Media Management Develop and schedule engaging content across social media channels to drive audience growth and engagement. Track and analyse social media performance metrics, identifying areas for improvement. SEO and Content Optimisation Support the SEO manager with keyword research and implementing on-page and off-page SEO techniques to improve organic search rankings. Help create SEO-optimised blog posts, web pages, and other content. Collaborate with an external PR agency to secure coverage and acquire backlinks. Analytics and Reporting Monitor digital campaign performance using Google Analytics and other tools, providing regular reports on KPIs, insights, and recommendations for improvement. Use data to optimise digital marketing efforts, from website traffic to conversion rates. Email Marketing Manage email marketing campaigns, including newsletters, product launches, and promotional offers. Segment email lists and personalise content for targeted marketing to increase engagement and conversions. Market and Competitor Analysis Conduct research to stay informed on market trends, audience preferences, and competitor strategies. Key Requirements A degree in Marketing, Business, Communications, or a related field. 3+ years of experience in digital marketing. Experience with paid social media campaigns. A strong understanding of SEO, SEM, PPC, and content marketing. Familiarity with Google Analytics and Google Ads. Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic HTML/CSS knowledge is a plus. Excellent written and verbal communication skills. Skills & Competencies Creativity and strong copywriting abilities. Strong multitasking and prioritisation skills in a fast-paced environment. Up-to-date knowledge of digital marketing trends and tools. Strong project management skills with great attention to detail. What’s On Offer Competitive salary. Professional development and career growth opportunities. A supportive and collaborative work environment. Hybrid working arrangement. Wellbeing schemes and benefits. Generous annual holiday allowance. How to Apply Interested candidates should submit their application here or get in touch at 0161 528 6890 In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy. JBRP1_UKTJ
In Technology Group Limited | Senior Digital Marketing Executive employer: In Technology Group Limited
Contact Detail:
In Technology Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In Technology Group Limited | Senior Digital Marketing Executive
✨Tip Number 1
Make sure to showcase your experience with digital marketing campaigns, especially in paid social media and PPC. Highlight specific examples of successful campaigns you've managed, as this will demonstrate your ability to drive results.
✨Tip Number 2
Familiarize yourself with the latest digital marketing trends and tools. Being up-to-date will not only help you in interviews but also show that you're passionate about the field and ready to contribute innovative ideas.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to optimize marketing efforts in the past. Be ready to share specific metrics or KPIs you've improved through your strategies.
✨Tip Number 4
Network with professionals in the digital marketing space, especially those who have experience in SEO and content marketing. This can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace In Technology Group Limited | Senior Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially focusing on your achievements in areas like PPC campaigns, SEO, and social media management. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of current trends. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role emphasizes data-driven decision-making, include examples of how you've used analytics tools like Google Analytics to measure campaign performance and optimize strategies. Highlight any specific metrics or KPIs you improved.
Highlight Your Creativity: In your application, emphasize your creative approach to digital marketing. Provide examples of innovative content or campaigns you've developed that engaged audiences and generated leads, as this aligns with the company's focus on creativity and engagement.
How to prepare for a job interview at In Technology Group Limited
✨Showcase Your Digital Marketing Knowledge
Be prepared to discuss your experience with various digital marketing channels, especially PPC, SEO, and social media. Highlight specific campaigns you've managed and the results achieved to demonstrate your expertise.
✨Demonstrate Analytical Skills
Since the role involves measuring and analyzing campaign performance, be ready to talk about how you've used tools like Google Analytics in the past. Share examples of how you've optimized campaigns based on data insights.
✨Creativity is Key
This position requires a creative approach to digital marketing. Prepare to discuss your creative process and provide examples of engaging content you've created for social media or email marketing that drove audience engagement.
✨Stay Updated on Trends
The digital marketing landscape is always changing. Show your passion for the industry by discussing recent trends or tools you've learned about. This will demonstrate your commitment to staying current and your enthusiasm for the role.
