Campaign Marketing Executive

Campaign Marketing Executive Location: Hybrid or Remote (depending on location) Hours: 8:30am – 5pm The Citation Group is on the hunt for a Campaign Marketing Executive to help propel our fast-paced – and growing! – Group Content Team to a new level. This position is ideal for someone with some experience in email marketing and CRM management, who wants to join a Group Marketing team that puts creative content front and centre. We may be B2B, but we’re not boring! This is truly a role as diverse as you! We’d love to meet people who are just as confident finding great topical hooks for email campaigns and designing automated email workflows as they are diving into data and number crunching to show ROI through in-depth reporting. The Citation Group is a great place to work because of the people we employ. Fun, professional and supportive, we want likeminded individuals who love to love their job. So, if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details. So, what will you be doing? Supporting the Marketing Ops & Campaign Lead with the development and implementation of all acquisition marketing campaigns, working within HubSpot Designing automated email workflows to take prospects on a content-rich acquisition journey Immerse in and interrogate data to test and challenge campaign approaches on an ongoing basis Segment prospect data and tailor both campaign approach and messaging accordingly In-depth reporting on campaign performance, proposing changes and tweaks based on performance Keep a close eye on topical news hooks and industry headlines to keep our comms as topical as possible Working collaboratively alongside and as part of a team with some content writing responsibilities – email copy, subject lines, social posts The person: Be passionate about marketing and customers Analytical and data-driven – able to identify opportunities for campaign improvements Ability to work in a fast-paced environment while managing multiple tasks Attention to detail and able to work independently and proactively Desirable: Experience working with CRM/HubSpot Desirable: Experience working on different marketing automation platforms Desirable: Experience with B2B email marketing Desirable: Experience with HTML email marketing Here’s a taste of the perks we roll out for our extraordinary team members: 25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays. Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU. Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness. Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family. Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best. Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience! Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities. Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!