Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Zencargo's content strategy, ensuring impactful messaging across all channels.
- Company: Join Zencargo, a dynamic player in the logistics industry, shaping customer experiences.
- Benefits: Enjoy a permanent role in London with opportunities for creativity and growth.
- Why this job: Make a real impact on brand identity and customer engagement in a fast-paced environment.
- Qualifications: Seeking strategic thinkers with strong leadership and creative storytelling skills.
- Other info: Collaborate with cross-functional teams and manage external partners for maximum effectiveness.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Head of Content will own and drive Zencargo’s brand voice and content strategy, ensuring consistent, compelling messaging across all channels and regions. Reporting to the Marketing Director, you will play a critical role in strengthening our market position, scaling content and product marketing efforts, and crafting personalised, high-impact content across the customer journey.
Your work will shape how customers experience and trust Zencargo—from their first interaction, through the sales journey, and into long-term partnership. This senior, cross-functional role combines creativity, strategic leadership, and a performance mindset to accelerate Zencargo’s growth, deepen customer connections, and shape how we lead in a rapidly evolving market.
Key Responsibilities- Own and evolve Zencargo’s brand identity—from voice and tone to visual alignment—ensuring consistency across all regions while tailoring messaging to local market needs.
- Lead the global content strategy, mapping content to personas, verticals, and every stage of the customer journey.
- Strengthen our product marketing foundations, owning messaging and go-to-market (GTM) strategy for new releases, including AI-driven innovations.
- Oversee SEO and search content strategy, ensuring Zencargo ranks for priority topics and captures demand effectively.
- Build and scale content operations, managing the content calendar, workflows, contributor output, and internal processes for efficiency and consistency.
- Manage and optimise external partners, including writers, PR agencies, designers, and freelancers, setting clear expectations, SLAs, and KPIs.
- Collaborate cross-functionally with Sales, Customer Success, Product, Procurement, and the Marketing team to ensure content directly supports customer needs, sales outcomes, and market growth.
- Define and track content KPIs, using performance data to continuously improve messaging, formats, and channel effectiveness.
- Own and manage the content budget, ensuring maximum ROI through smart resource allocation and strategic investment.
- Deliver one flagship, market-defining content campaign per year—for example, an original Zencargo research report or bold thought leadership initiative.
- Lead and execute content initiatives, personally contributing to writing, editing, and delivering high-quality content to maintain momentum, quality, and impact.
- Work in close partnership with a Content Manager to deliver key initiatives across the website, case studies, video, and crisis communications—ensuring strategic alignment and high-quality execution.
- Strategic Vision: Shapes and executes a long-term content strategy that strengthens Zencargo’s market position and supports immediate commercial goals.
- Leadership and Ownership: Takes full accountability for brand identity, messaging consistency, and content-driven outcomes across all customer and market touchpoints.
- Cross-Functional Collaboration: Partners effectively with Sales, Customer Success, Product, Procurement, and Marketing to align messaging with business and customer priorities.
- Analytical Mindset: Uses performance data and customer insights to continually refine content strategies and drive measurable impact.
- Creative Storytelling: Translates complex supply chain concepts into compelling, human-centered narratives that resonate across channels and markets.
- Adaptability and Innovation: Navigates market trends and business needs with agility, continuously innovating content strategy to maintain market relevance.
- Attention to Detail: Upholds high standards for content quality, brand consistency, and messaging precision across all platforms.
- Commercial and Industry Curiosity: Proactively builds expertise in supply chain and logistics, staying current on industry trends, customer challenges, and market shifts to create timely, relevant, and credible content.
- Content Strategy and Editorial Planning: Expertise in building structured content strategies that support the full customer journey, sales enablement, and thought leadership goals.
- SEO and Demand Generation Alignment: Deep understanding of SEO best practices, search trends, and demand generation tactics to drive reach, engagement, and commercial impact.
- Website and Marketing Technology Proficiency: Strong understanding of website strategy, content structure, and performance optimisation, with hands-on experience using tools such as WordPress, Google Analytics, SEMrush, Salesforce, and email marketing tools like Mailchimp.
- Exceptional Writing and Editing: Crafts compelling narratives and messaging across diverse formats, ensuring clarity, consistency, and engagement for different audiences.
- Freelancer and Agency Management: Proven ability to source, manage, and optimise external partners, setting clear SLAs and KPIs to maintain quality and efficiency.
- Budget Ownership: Manages content budgets strategically, optimising resources and justifying investments based on performance and business priorities.
Head of Content, Marketing (London) employer: Zencargo
Contact Detail:
Zencargo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content, Marketing (London)
✨Tip Number 1
Familiarise yourself with Zencargo's brand voice and content style. Dive into their existing content across various channels to understand their messaging and tone, which will help you align your ideas with their established identity.
✨Tip Number 2
Showcase your experience in leading cross-functional teams. Prepare examples of how you've successfully collaborated with sales, product, and marketing teams in the past to drive content strategies that meet customer needs and business goals.
✨Tip Number 3
Highlight your analytical skills by discussing how you've used performance data to refine content strategies. Be ready to share specific metrics or KPIs you've tracked and how they influenced your content decisions.
✨Tip Number 4
Demonstrate your understanding of SEO best practices and how they can be applied to enhance Zencargo's content visibility. Prepare insights on current trends in search and demand generation that could benefit their content strategy.
We think you need these skills to ace Head of Content, Marketing (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Head of Content position. Tailor your application to highlight how your experience aligns with Zencargo's needs.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Zencargo’s brand voice and content strategy. Use it to showcase your strategic vision and how you can contribute to their growth and market position.
Showcase Relevant Experience: In your CV, emphasise your previous roles that involved content strategy, leadership, and cross-functional collaboration. Include specific examples of successful campaigns or projects that demonstrate your ability to drive results.
Highlight Analytical Skills: Zencargo values an analytical mindset. Be sure to mention any experience you have with performance data analysis and how you've used insights to refine content strategies in past roles.
How to prepare for a job interview at Zencargo
✨Showcase Your Strategic Vision
As the Head of Content, you'll need to demonstrate your ability to shape and execute a long-term content strategy. Prepare examples of how you've successfully aligned content with business goals in previous roles, highlighting your strategic thinking and vision.
✨Emphasise Cross-Functional Collaboration
This role requires effective collaboration with various teams. Be ready to discuss specific instances where you've partnered with sales, customer success, or product teams to create impactful content that meets customer needs and drives results.
✨Demonstrate Analytical Skills
The ability to use performance data to refine content strategies is crucial. Bring examples of how you've tracked content KPIs in the past and how those insights led to improved messaging or formats. This will show your analytical mindset and commitment to continuous improvement.
✨Prepare for Creative Storytelling
You'll need to translate complex concepts into engaging narratives. Think of examples where you've crafted compelling stories that resonate with diverse audiences. Be prepared to discuss your writing process and how you ensure clarity and engagement in your content.
