Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Zencargo's content strategy and brand voice across all channels.
- Company: Zencargo is a dynamic logistics company focused on innovation and customer experience.
- Benefits: Enjoy a permanent role in London with opportunities for creativity and growth.
- Why this job: Shape impactful content that enhances customer trust and drives market leadership.
- Qualifications: Experience in content strategy, SEO, and cross-functional collaboration required.
- Other info: Manage a budget and deliver a flagship content campaign annually.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Content will own and drive Zencargo’s brand voice and content strategy, ensuring consistent, compelling messaging across all channels and regions. Reporting to the Marketing Director, you will play a critical role in strengthening our market position, scaling content and product marketing efforts, and crafting personalised, high-impact content across the customer journey.
Your work will shape how customers experience and trust Zencargo—from their first interaction, through the sales journey, and into long-term partnership. This senior, cross-functional role combines creativity, strategic leadership, and a performance mindset to accelerate Zencargo’s growth, deepen customer connections, and shape how we lead in a rapidly evolving market.
Key Responsibilities- Own and evolve Zencargo’s brand identity—from voice and tone to visual alignment—ensuring consistency across all regions while tailoring messaging to local market needs.
- Lead the global content strategy, mapping content to personas, verticals, and every stage of the customer journey.
- Strengthen our product marketing foundations, owning messaging and go-to-market (GTM) strategy for new releases, including AI-driven innovations.
- Oversee SEO and search content strategy, ensuring Zencargo ranks for priority topics and captures demand effectively.
- Build and scale content operations, managing the content calendar, workflows, contributor output, and internal processes for efficiency and consistency.
- Manage and optimise external partners, including writers, PR agencies, designers, and freelancers, setting clear expectations, SLAs, and KPIs.
- Collaborate cross-functionally with Sales, Customer Success, Product, Procurement, and the Marketing team to ensure content directly supports customer needs, sales outcomes, and market growth.
- Define and track content KPIs, using performance data to continuously improve messaging, formats, and channel effectiveness.
- Own and manage the content budget, ensuring maximum ROI through smart resource allocation and strategic investment.
- Deliver one flagship, market-defining content campaign per year—for example, an original Zencargo research report or bold thought leadership initiative.
- Lead and execute content initiatives, personally contributing to writing, editing, and delivering high-quality content to maintain momentum, quality, and impact.
- Work in close partnership with a Content Manager to deliver key initiatives across the website, case studies, video, and crisis communications—ensuring strategic alignment and high-quality execution.
- Strategic Vision: Shapes and executes a long-term content strategy that strengthens Zencargo’s market position and supports immediate commercial goals.
- Leadership and Ownership: Takes full accountability for brand identity, messaging consistency, and content-driven outcomes across all customer and market touchpoints.
- Cross-Functional Collaboration: Partners effectively with Sales, Customer Success, Product, Procurement, and Marketing to align messaging with business and customer priorities.
- Analytical Mindset: Uses performance data and customer insights to continually refine content strategies and drive measurable impact.
- Creative Storytelling: Translates complex supply chain concepts into compelling, human-centered narratives that resonate across channels and markets.
- Adaptability and Innovation: Navigates market trends and business needs with agility, continuously innovating content strategy to maintain market relevance.
- Attention to Detail: Upholds high standards for content quality, brand consistency, and messaging precision across all platforms.
- Commercial and Industry Curiosity: Proactively builds expertise in supply chain and logistics, staying current on industry trends, customer challenges, and market shifts to create timely, relevant, and credible content.
- Content Strategy and Editorial Planning: Expertise in building structured content strategies that support the full customer journey, sales enablement, and thought leadership goals.
- SEO and Demand Generation Alignment: Deep understanding of SEO best practices, search trends, and demand generation tactics to drive reach, engagement, and commercial impact.
- Website and Marketing Technology Proficiency: Strong understanding of website strategy, content structure, and performance optimisation, with hands-on experience using tools such as WordPress, Google Analytics, SEMrush, Salesforce, and email marketing tools like Mailchimp.
- Exceptional Writing and Editing: Crafts compelling narratives and messaging across diverse formats, ensuring clarity, consistency, and engagement for different audiences.
- Freelancer and Agency Management: Proven ability to source, manage, and optimise external partners, setting clear SLAs and KPIs to maintain quality and efficiency.
- Budget Ownership: Manages content budgets strategically, optimising resources and justifying investments based on performance and business priorities.
Contact Detail:
Zencargo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content, Marketing (London)
✨Tip Number 1
Familiarise yourself with Zencargo's brand voice and current content strategy. Understanding their existing messaging will help you align your ideas with their vision and demonstrate your capability to enhance their brand identity.
✨Tip Number 2
Showcase your experience in cross-functional collaboration. Prepare examples of how you've successfully worked with sales, product, and marketing teams to create impactful content that drives customer engagement and supports business goals.
✨Tip Number 3
Highlight your analytical skills by discussing how you've used performance data to refine content strategies in the past. Be ready to share specific metrics or KPIs you've improved through your content initiatives.
✨Tip Number 4
Demonstrate your understanding of SEO best practices and how they can be applied to enhance Zencargo's content visibility. Prepare insights on current trends and how you would implement them to capture demand effectively.
We think you need these skills to ace Head of Content, Marketing (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Head of Content position. Tailor your application to highlight how your experience aligns with Zencargo's needs.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Zencargo’s brand voice and content strategy. Use it to showcase your creative storytelling abilities and how you can contribute to their market position.
Highlight Relevant Experience: In your CV, emphasise your previous roles that involved content strategy, leadership, and cross-functional collaboration. Include specific examples of successful campaigns or projects that demonstrate your analytical mindset and creativity.
Showcase Your Skills: Make sure to include key skills mentioned in the job description, such as SEO expertise, content strategy development, and budget management. Use bullet points to clearly outline your proficiency in these areas.
How to prepare for a job interview at Zencargo
✨Showcase Your Strategic Vision
As the Head of Content, you'll need to demonstrate your ability to shape and execute a long-term content strategy. Prepare examples of how you've successfully aligned content with business goals in previous roles, highlighting your strategic thinking and vision.
✨Emphasise Cross-Functional Collaboration
This role requires effective collaboration with various teams. Be ready to discuss your experience working with Sales, Customer Success, and Product teams. Share specific instances where your collaborative efforts led to successful outcomes.
✨Demonstrate Analytical Skills
An analytical mindset is crucial for this position. Prepare to talk about how you've used performance data to refine content strategies in the past. Bring examples of KPIs you've tracked and how they influenced your content decisions.
✨Highlight Your Creative Storytelling Ability
You'll need to translate complex concepts into engaging narratives. Think of examples where you've crafted compelling stories that resonated with your audience. Be prepared to showcase your writing skills during the interview.
