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For Companies At a Glance
- Tasks: Lead and optimise CRM efforts for online casino and sportsbook clients.
- Company: Join a dynamic marketing agency based in London, focused on innovative strategies.
- Benefits: Enjoy a vibrant work culture with opportunities for professional growth.
- Why this job: Make an impact by enhancing customer engagement and lifetime value in the gaming industry.
- Qualifications: Experience in CRM management, especially in online gaming or sportsbooks, is essential.
- Other info: Ideal for those passionate about player behaviour and promotional strategies.
The predicted salary is between 36000 - 60000 £ per year.
Pentasia are supporting a marketing agency in their search for a highly skilled CRM Manager to be based in their London office to lead and optimize their CRM efforts across online casino and sportsbook clients. The ideal candidate will have a deep understanding of promotional strategies and CRM best practices.
Key Responsibilities
- Design and implement promotional strategies to maximize engagement and lifetime value.
- Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging.
- Analyse campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
- Prepare regular reports to track progress and inform future strategies.
Qualifications
- Proven experience in CRM management, preferably in the online gaming or sportsbook industry.
- Strong understanding of player behaviour, lifecycle management, and promotional strategies.
- Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns.
Customer Relationship Management Manager employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM management, especially within the online gaming and sportsbook sectors. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our CRM efforts.
✨Tip Number 2
Network with professionals in the CRM and gaming industries. Attend relevant events or webinars where you can meet potential colleagues and learn more about the challenges they face. This can provide you with insights that will be valuable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful promotional strategies you've implemented in the past. Be ready to explain how you measured their effectiveness and what insights you gained from those campaigns, as this will demonstrate your analytical skills.
✨Tip Number 4
Showcase your proficiency with CRM tools by being prepared to discuss the platforms you've used and any automated campaigns you've managed. Highlighting your technical skills will reassure us that you can hit the ground running in this role.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, especially within the online gaming or sportsbook industry. Use specific examples of promotional strategies you've designed and implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the responsibilities outlined in the job description. Mention your proficiency with CRM tools and any successful campaigns you've managed.
Showcase Analytical Skills: Since analysing campaign effectiveness is key, include examples of how you've used KPIs to inform strategies in previous roles. This will demonstrate your ability to provide actionable insights.
Proofread Your Application: Before submitting, carefully proofread your application for any errors. A polished application reflects your attention to detail, which is crucial for a CRM Manager role.
How to prepare for a job interview at Pentasia
✨Know Your CRM Tools
Make sure you are well-versed in the CRM tools and platforms relevant to the role. Be prepared to discuss your experience with these tools and how you've used them to set up and manage automated campaigns.
✨Understand Player Behaviour
Demonstrate your knowledge of player behaviour and lifecycle management. Be ready to share examples of how you've successfully engaged players through targeted promotional strategies in the past.
✨Showcase Your Analytical Skills
Prepare to discuss how you've analysed campaign effectiveness using KPIs. Bring examples of reports you've created that track progress and inform future strategies, highlighting your ability to provide actionable insights.
✨Be Ready for Scenario Questions
Expect scenario-based questions where you may need to design a promotional strategy on the spot. Practice thinking through your approach to maximise engagement and lifetime value, as this will showcase your strategic thinking.
