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For Companies At a Glance
- Tasks: Lead influencer marketing strategies and campaigns for top brands, driving creative storytelling.
- Company: Join Smarts, a leading UK PR & Creative agency with a vibrant, diverse team across multiple cities.
- Benefits: Enjoy a hybrid work model, creative environment, and opportunities for professional growth.
- Why this job: Be part of innovative campaigns that shape cultural narratives and make a real impact.
- Qualifications: Proven experience in influencer marketing, strong communication skills, and a strategic mindset required.
- Other info: This is a 12-month fixed-term contract based in London, with a dynamic and supportive team.
The predicted salary is between 48000 - 84000 £ per year.
Based in London - Hybrid with 2 days per week in the office. 12 month fixed term contract.
About Smarts
Smarts is one of the UK’s top PR & Creative agencies and one of the fastest growing in the PR Week Top 20. From our offices in Belfast, London, Glasgow, Amsterdam, and New York, our nearly 200 strong team of creatives, strategists, writers, film-makers, designers, influencer experts and internal comms champions are all pointed in that direction, working out every day how to embed clients like Diageo, Booking.com, British Gas and Zalando in the cultural fabric of people's lives, forging meaningful connections that last. A multi-disciplinary agency, our expertise stretches beyond traditional PR and media relations, into social and digital, influencer partnerships, content creation and more.
About the Role
We have a unique opportunity for a Senior Creator Consultant to join our team and work on some of our most exciting accounts. A clear thinker, with experience and a strong sense of what makes a strong creator-marketing story, your intuition is good, you react quickly, effectively and decisively and you are able to clearly communicate your perspective with conviction. You set the agenda, tone and pace, and instil confidence in clients and teams with ease. You are brave, poised and committed to making the right decisions that deliver excellent results. Constantly striving to achieve bigger, better, more creative campaigns and results for clients that help grow fame and reputation for them and us.
Key Responsibilities
- Business: Be a proactive creator-marketing leader within the business – working across multiple teams as projects and campaigns develop.
- Leadership: Actively contribute to an innovative, collaborative and supportive work environment – using your skills, insight and behaviours to build high-functioning teams. Carry yourself, everyday, in a way that helps motivate others, builds morale and inspires colleagues to achieve more – lead with a positive example. Use your expertise to grow the creator-marketing capabilities and thinking of the teams you are part of, with a particular emphasis on enhancing the skills of less experienced team members. Push your clients and the teams you are part of to identify and tell the most powerful stories – being prepared to fight for the best results, not the easiest path.
- New Business: Play an active role in shaping the creator marketing approach for new business opportunities when assigned to an opportunity. Your input should go beyond just the creator approach or ‘storytelling’ but to shape the overall response that enables us to generate the strongest stories - playing a role in ideation and potential campaign deployment. Proactively be looking for - and raising with account leads - opportunities for additional creator-marketing opportunities within existing clients.
- Financial: In partnership with the account leads you are working with, ensure that the creator aspects of any client activity are costed accurately and delivered within budget.
- Client: Be on top of creator marketing trends and what is driving earned conversation in the client categories you are working in. Use your knowledge of what is happening in category and adjacent category spaces to shape attention-grabbing stories that deliver the creator-marketing component to client campaigns. Understand the intricacies of your clients’ business(es) and how any work you are doing fits as part of addressing their challenges. Where appropriate, be a direct connection to the client on ongoing brand creator-marketing activity. Generate and develop world-leading attention-grabbing ideas. Oversee quality control on creator-marketing activity and materials for campaigns and clients you are working on – taking ultimate responsibility for accurate messaging, proof-reading and delivery mechanics. Where necessary – and as agreed with client teams – provide leadership or advise internal teams on strong story ideas emerging from wider campaign platforms, having a considered point of view on key messaging, press materials, media targets and sell-in strategies.
About you
Experience & Expertise: Proven experience working within influencer marketing, ideally in a senior or consultancy role. Strong understanding of earned media, content creation, and talent/influencer partnerships. Track record of shaping and supporting influencer strategy and campaign development across channels. Comfortable acting as senior counsel for both clients and internal teams on influencer-led and earned media activity. Confident leading and mentoring junior team members within the influencer or creator marketing space.
Skills & Attributes: Highly strategic thinker with the ability to generate, develop, and sell powerful, attention-grabbing ideas. Strong communicator – both written and verbal – able to lead meetings and present to clients with impact. Emotionally intelligent leader who can inspire, influence, and build trust across diverse teams. Able to balance hands-on delivery with advisory and nurturing roles across campaign lifecycles. Keen sense of what drives media and influencer engagement across client categories.
Other Essentials: Demonstrates Smarts’ core values: Infectiously Curious, Unusually Brave, Relentlessly Committed. Passion for pushing boundaries in communications and challenging standard approaches.
If this sounds like you, apply today!
Contact Detail:
Smarts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Marketing Consultant
✨Tip Number 1
Network with professionals in the influencer marketing space. Attend industry events, webinars, or workshops where you can meet people who work at agencies like Smarts. Building relationships can give you insights into their culture and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in influencer marketing. Follow relevant blogs, podcasts, and social media accounts to understand what’s currently working in the industry. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 3
Prepare to discuss your previous campaigns in detail. Be ready to share specific examples of how you've shaped influencer strategies and the results achieved. This will demonstrate your expertise and ability to deliver impactful outcomes.
✨Tip Number 4
Showcase your leadership skills by discussing how you've mentored junior team members in past roles. Highlighting your ability to inspire and develop others will align well with the collaborative environment at Smarts.
We think you need these skills to ace Senior Influencer Marketing Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and consultancy roles. Use specific examples that demonstrate your ability to lead campaigns and mentor junior team members.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and how your skills align with the role. Mention specific campaigns you've worked on and the impact they had, showcasing your strategic thinking.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your written and verbal skills. Use clear, concise language and structure your application logically to make it easy to read.
Demonstrate Industry Knowledge: Highlight your understanding of current trends in influencer marketing and how they can be applied to the role. Mention any relevant insights or ideas you have for potential campaigns that could benefit the company.
How to prepare for a job interview at Smarts
✨Showcase Your Strategic Thinking
As a Senior Influencer Marketing Consultant, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you shaped influencer strategies and highlight the impact they had on client success.
✨Communicate with Confidence
Strong communication skills are key for this role. Practice articulating your ideas clearly and confidently, especially when discussing how you can lead and mentor junior team members in influencer marketing.
✨Stay Updated on Trends
Be well-versed in current trends within influencer marketing and earned media. Research recent successful campaigns and be ready to discuss how these insights could inform your approach at Smarts.
✨Demonstrate Emotional Intelligence
As an emotionally intelligent leader, you should be able to inspire and build trust within teams. Prepare to share experiences where you've successfully motivated colleagues or navigated challenging team dynamics.
