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- Tasks: Lead a dynamic sales team, drive new business, and close high-stakes deals.
- Company: Join Peppermint, a multi-award-winning events business known for premium experiences at top UK venues.
- Benefits: Enjoy flexible working, 25 days holiday, employee discounts, and access to the UK's best events.
- Why this job: Be at the forefront of innovation in the events industry and shape Peppermint's future.
- Qualifications: Proven leadership experience, strong organisational skills, and a knack for negotiation are essential.
- Other info: This role offers a chance to work with top-tier clients and exclusive venues across exciting events.
The predicted salary is between 47000 - 63000 £ per year.
Peppermint is shaking up the industry with premium, drink-led experiences at the UK’s biggest festivals, most legendary venues, and hottest entertainment spaces. With a reputation for cutting-edge innovation, world-class service, and an unmatched passion for bringing people together, we’re expanding fast—and we need a game-changing Head of Sales to drive our momentum to new heights.
As the Head of Sales, you’ll take the reins of our dynamic, high-energy team, spearheading new business wins, leading high-stakes pitches, and closing industry-defining deals. You’ll play a key role in shaping the future of Peppermint—building powerhouse partnerships, exploring new markets, and ensuring our USPs stay ahead of the curve. This is more than just a sales role—it’s a chance to be at the heart of one of the UK’s most exciting events businesses, working with top-tier clients and exclusive venues.
From the festival buzz of BST Hyde Park to the electric atmosphere of The O2 and JCA Arena in Amsterdam, Peppermint’s influence is unmatched. If you’re ready to lead, innovate, and make your mark on the events world, this is your moment. Step into the spotlight and help us redefine what’s possible in the industry!
Benefits:
- 25 days + bank holidays annual leave + Birthday day off
- Access to employee discounts, wellbeing tools and private healthcare plan through Medicash
- Overtime paid during summer months (time in lieu otherwise)
- Candidate may be required to work weekends, attend events/hospitality etc.
- Flexible Working Hours
- Company Sick pay
- Enhanced Parental Leave
- Access to the UK’s best events, festivals & sports venues
Overview of Role:
In this pivotal role, you will report into the Commercial Sales Director - lead and manage a team of three, overseeing pipeline processes, tenders, and bids, ensuring all submissions are completed efficiently and strategically. You will prioritise opportunities, manage workloads, and steer the sales team towards achieving the company's ambitious goals. A key aspect of this role involves shaping and evolving Peppermint’s unique selling points (USPs) to ensure continuous innovation and a competitive edge in the market.
You will play a vital role in identifying new business opportunities across the greenfield events, venues, and sports sectors, actively driving innovation and bringing fresh ideas to the table. Additionally, your team will provide ongoing account management support to the Project Managers, ensuring seamless client relationships and service excellence. This is a high-impact, leadership position in a fast-growing company—ideal for a strategic, driven, and forward-thinking sales professional eager to shape the future of the events industry!
Core Accountabilities:
- Team Management: Lead and manage the team ensuring clear performance objectives are set and regularly monitored via KPI’s and Sales targets. Developing and measuring sales plans and targets in partnership with the team. Mentor, coach and develop the team to ensure they have the necessary support to perform their role. Scheduling, prioritising and delegating work flow. Facilitating meetings & following up actions.
- Pipeline Management & Sales Process: Leading the sales process from start to finish. Development of all outbound sales collateral (with professional support where required). Constantly driving innovation, technology and sustainability, focusing on the company’s core pillars and developing new services & offerings to help us win and retain business. Leadership of entire pitch/bid process according to deadlines. Developing business in new markets and looking for new growth opportunities. Assessing and managing commercial risk. Creating commercial deals. Negotiation with clients & prospects. Presenting regular sales & pipeline reports for the Directors & Finance Director. Generating leads. Supporting and driving forward new business development strategies. Adhoc tasks and projects as required.
- Account Management: Supporting the Project Managers with account management support including contracting, deal re-negotiation, pre and post event planning meetings and other account management tasks. Managing client relationships. Develop and monitor budgets by event/venue. Ensuring contracts are accurate, complete & signed. Pro-active drive to improve overall margin. Ensuring minimum event margins are achieved at each event working alongside the Finance Business Partners. Coach team on best practice for managing client and contract issues. Oversee efficient handover with the Project Management teams.
About you:
- Considerable experience managing a team
- Leadership and management skills
- Superb management and organisational skills
- Attention to detail
- The ability to cope with pressures and conflicting work priorities
- Commercial awareness e.g Experience Identifying the most lucrative commercial opportunities
- Influential presentation and communication skills
- Experience and managing projects to tight deadlines
- Risk management
- Relationship management
- Decisiveness
- Expert negotiating skills
- Comprehensive knowledge & experience in the industry
- Professionalism
- Solid industry networks & contacts
- Solid problem solving, decision making and analytical capabilities
Head of Sales - Peppermint (London) employer: Levy UK
Contact Detail:
Levy UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Peppermint (London)
✨Tip Number 1
Network within the events industry to build relationships with key players. Attend industry events, festivals, and networking functions where you can meet potential clients and partners. This will not only enhance your visibility but also give you insights into the latest trends and opportunities in the market.
✨Tip Number 2
Familiarise yourself with Peppermint's unique selling points and recent projects. Understanding their current offerings and innovations will allow you to speak confidently about how you can contribute to their growth and success during interviews or networking conversations.
✨Tip Number 3
Demonstrate your leadership skills by sharing examples of how you've successfully managed teams in high-pressure environments. Highlight your ability to mentor and develop team members, as this is crucial for the Head of Sales role at Peppermint.
✨Tip Number 4
Stay updated on the latest trends in the events and hospitality sectors. Being knowledgeable about emerging technologies, sustainability practices, and consumer preferences will position you as a forward-thinking candidate who can drive innovation at Peppermint.
We think you need these skills to ace Head of Sales - Peppermint (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales management, team leadership, and the events industry. Use specific examples that demonstrate your ability to drive sales and manage teams effectively.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the events industry and your understanding of Peppermint's unique selling points. Discuss how your skills align with the role and what innovative ideas you can bring to the table.
Showcase Leadership Experience: Emphasise any previous leadership roles you've held, particularly in sales or project management. Highlight your ability to mentor and develop teams, as this is crucial for the Head of Sales position.
Demonstrate Commercial Awareness: Include examples of how you've identified and capitalised on lucrative commercial opportunities in past roles. This will show your potential employer that you have the strategic mindset needed for this position.
How to prepare for a job interview at Levy UK
✨Showcase Your Leadership Skills
As a Head of Sales, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight your ability to mentor and develop others, as this is crucial for the role.
✨Demonstrate Industry Knowledge
Peppermint operates in a dynamic events industry. Make sure you research current trends, challenges, and innovations within the sector. Being able to speak knowledgeably about the market will show your passion and commitment to the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and decision-making skills. Prepare scenarios where you've had to negotiate deals, manage client relationships, or drive innovation. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Align with Peppermint's Values
Understand Peppermint's mission and values, particularly their focus on innovation and sustainability. Be ready to discuss how your personal values align with theirs and how you can contribute to their goals in these areas.
