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- Tasks: Lead marketing campaigns for MUBI's editorial and publishing projects, from strategy to execution.
- Company: MUBI is a global streaming service and film distributor dedicated to great cinema.
- Benefits: Enjoy a hybrid work model with 2 days in the Soho office and a creative work environment.
- Why this job: Join a passionate team and shape marketing strategies for unique film publications.
- Qualifications: 10+ years in arts-related print publishing and proven marketing experience required.
- Other info: Collaborate with diverse teams and manage a dedicated marketing budget.
The predicted salary is between 43200 - 72000 £ per year.
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.
About the role
The Editorial & Publishing team at MUBI prepares unique film-related print publications and original writing to reveal the excitement, depth, and diversity of film culture. Across our biannual print magazine Notebook, its digital counterpart, our new publishing imprint MUBI Editions, and other editorial projects, we aim to expand MUBI’s cinephile ecosystem, developing and producing English-language publications entirely in-house of lasting value and quality.
We’re now looking for a dynamic marketing professional with strong experience in arts-related print publishing to lead and manage all marketing campaigns in support of these editorial and publishing projects, from strategic planning through to execution and performance evaluation. This newly-created role will sit in our Global Brand Marketing team and will collaborate closely with the wider Marketing team, the Editorial & Publishing teams, the Creative team, and the Communications team.
This Publishing Marketing Director will shape and develop marketing strategies and workflows for editorial projects at MUBI with clear growth, engagement, and sales targets, promoting them to both MUBI’s core audience and to readers far beyond. This role is hybrid, requiring 2 days per week at our offices in Soho, London, UK.
You will focus on:
- Working collaboratively and strategically with the Editorial, Creative, Communications, and Marketing teams
- Leading and developing topline marketing strategies for MUBI’s diverse range of editorial and publishing projects: Notebook Magazine, the digital Notebook, the Notebook broadsheet, MUBI Editions, curatorial writing, and more
- Building bespoke 360 marketing and promotional campaigns for each magazine and book release, including digital marketing, in-person events and activations, influencer and tastemaker outreach, press promotion, and more
- Planning and prioritising our list of global events: book launches, talks, fairs, film festivals, and other key industry events
- Managing and allocating a dedicated marketing budget for editorial and publishing projects
- Collaborating with our Communications team to secure press coverage, interviews, and buzz for our releases, across media including newspapers, magazines, podcasts, social tastemakers, and more
- Liaising with MUBI’s trade distributors and working on cross-marketing activities
- Assessing and analysing the releases of these projects based on sales or subscriber targets and other defined KPIs
- Managing a direct report, a Senior Marketing Manager also focused on editorial projects
What you will bring:
- Passion for quality cinema and the discourse around cinema, from classics to new releases
- Extensive hands-on experience in the publishing industry, specifically print publishing pertaining arts and culture
- Demonstrable marketing experience where campaigns have delivered against specific engagement and sales objectives
- Analytical ability to use consumer insights and performance metrics to optimize campaigns
- Strong understanding of contemporary trends and market interests for MUBI’s core audience and beyond
- Confidence in managing a dedicated budget and using resources efficiently
- Highly organized practice and the ability to work independently and flexibly with multiple teams and stakeholders across different time zones
- Leadership and people management skills with experience managing a dedicated team
- Excellent communication and copywriting skills
- Diligence and an obsession for the details
- Dedication to making every campaign and release the best it can be
3 months ago MUBI Publishing Marketing Director, Global London 10+ experience (London) employer: Creativefuego
Contact Detail:
Creativefuego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 3 months ago MUBI Publishing Marketing Director, Global London 10+ experience (London)
✨Tip Number 1
Network with professionals in the film and publishing industries. Attend industry events, film festivals, and seminars where you can meet people who work at MUBI or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with MUBI's current marketing strategies and campaigns. Follow their social media channels and subscribe to their newsletters to understand how they engage with their audience. This knowledge will help you tailor your approach and demonstrate your enthusiasm for their brand.
✨Tip Number 3
Showcase your understanding of the arts and culture landscape in your conversations. Be prepared to discuss recent trends in film publishing and how they could influence MUBI's marketing strategies. This will highlight your expertise and passion for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Focus on how you achieved engagement and sales objectives, as this aligns directly with what MUBI is looking for in a candidate. Being able to articulate your successes will set you apart.
We think you need these skills to ace 3 months ago MUBI Publishing Marketing Director, Global London 10+ experience (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in arts-related print publishing. Focus on specific marketing campaigns you've led that align with MUBI's mission of elevating cinema.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cinema and your understanding of MUBI's brand. Discuss how your skills in developing marketing strategies can contribute to their editorial projects.
Showcase Relevant Experience: In your application, emphasise your hands-on experience in the publishing industry and any successful campaigns you've executed. Use metrics to demonstrate how your efforts have met engagement and sales objectives.
Highlight Leadership Skills: Since the role involves managing a team, be sure to mention your leadership experience. Provide examples of how you've successfully managed teams and collaborated across departments to achieve marketing goals.
How to prepare for a job interview at Creativefuego
✨Show Your Passion for Cinema
Make sure to express your genuine love for cinema during the interview. Discuss your favourite films, directors, and how they inspire your work in marketing. This will demonstrate that you not only understand the industry but are also deeply invested in its culture.
✨Highlight Your Marketing Successes
Prepare specific examples of past marketing campaigns you've led, especially those related to print publishing or arts. Be ready to discuss the strategies you implemented, the challenges you faced, and the measurable outcomes. This will showcase your ability to deliver results.
✨Demonstrate Collaborative Skills
Since the role involves working closely with various teams, be prepared to share experiences where you successfully collaborated with others. Highlight your communication skills and how you manage different stakeholders to achieve common goals.
✨Understand MUBI's Brand and Audience
Research MUBI’s brand values, their current projects, and their target audience. During the interview, reference specific initiatives or publications by MUBI and discuss how your marketing strategies could enhance their reach and engagement with cinephiles globally.
