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- Tasks: Lead the global performance media function and develop data-driven strategies for student accommodation.
- Company: Student.com is a leading marketplace for student housing, helping students from over 170 countries find their homes.
- Benefits: Enjoy competitive salary, performance bonuses, flexible work arrangements, and professional development opportunities.
- Why this job: Make a significant impact in a dynamic environment while shaping the future of student accommodation globally.
- Qualifications: 10+ years in digital media, with 5+ years in leadership; expertise in global performance marketing required.
- Other info: Opportunity for international travel and collaboration with a passionate global team.
The predicted salary is between 72000 - 108000 £ per year.
Join to apply for the VP Performance Media role at Student.com. Our business, Student.com, is the world’s leading marketplace for student accommodation and services, a leader in student marketplace technology and an innovator in an industry that needed an upgrade. We are passionate about helping students find their perfect home and supporting their educational journey. To date, we have helped students from over 170 different countries.
The VP of Performance Media will work with a global team to challenge the status quo while building the global Student.com brand with an emphasis on engaging and informative content, driving an unparalleled student marketplace experience.
The Role
- Build our global performance media function from the ground up.
- Develop data-driven strategies to connect students worldwide with their perfect accommodations.
- Optimize marketing spend across regions and drive measurable growth in bookings.
- Build and lead a specialized team while establishing strategic agency relationships to accelerate international expansion.
Key Responsibilities
- Strategic Leadership: Design and build the global performance media function from scratch, establishing processes, frameworks, and team structure.
- Build and lead a high-performing team, fostering a culture of innovation, collaboration, and accountability.
- Stay at the forefront of emerging media platforms and best practices, particularly those relevant to Gen Z and Gen Alpha audiences and international student recruitment.
- Present performance results and strategic recommendations to C-level executives.
- Digital Media Strategy for Customer Acquisition: Design and implement high-ROI performance media strategies across paid search, social, programmatic, and emerging digital channels.
- Manage media budgets accounting for marketplace dynamics, academic seasonality, and regional supply variations.
- Establish standardized and adaptable campaign processes that scale efficiently across our target markets.
- Establish comprehensive media measurement frameworks to continuously improve CAC, ROAS, and customer performance.
- Media & Creative Excellence & Performance: Design campaign approaches that adapt well to international student markets.
- Enhance media effectiveness by integrating data-driven insights with compelling creative strategies.
- Cultivate a culture of media excellence that balances quantitative performance with qualitative brand considerations.
- Controlled Media Experiments and Testing: Run a strategic media testing program alongside core acquisition programs.
- Leverage controlled media testing methodologies and data-driven experimentation frameworks.
- Drive innovation in creative testing methodologies to identify messaging and formats that resonate across diverse student segments.
- Performance Measurement & Data Excellence: Design sophisticated media measurement frameworks for diverse student segments and markets.
- Implement and evolve attribution approach across complex international student journeys.
- Develop a comprehensive first-party data strategy in line with Product roadmap.
- Team & Relationship Management: Recruit, develop, and lead a team of performance media channel specialists.
- Collaborate with Brand Marketing, Product, and Partner teams to ensure cohesive marketing approach.
- Transform performance insights into actionable executive reporting.
- Strategic Program Management: Build a best-in-class media program infrastructure.
- Establish robust governance frameworks that ensure strategic alignment.
- Create strategic change management approaches for implementing new media technologies.
- SEO: Manage a key SEO agency relationship to deliver on the SEO roadmap.
- Develop a global SEO program targeting international students searching for accommodation.
- Align agency deliverables with internal objectives while maintaining strategic oversight.
- CRM: Oversee CRM’s foundational development phases.
- Develop and implement a comprehensive CRM strategy focused on the student journey.
- Lead efforts in customer lifecycle marketing.
Requirements
- 10+ years of digital media experience with at least 5 years in senior leadership roles.
- Proven track record of building or significantly scaling global performance media functions.
- Experience implementing successful media playbooks.
- Deep expertise in digital media buying and optimisation techniques.
- Excellence in managing agency relationships effectively.
Education
- Bachelor's degree in Marketing, Business, or related field required.
- MBA or advanced degree preferred.
Competitive base salary with performance-based bonus structure and a range of benefits. Professional development opportunities and flexible work arrangements with opportunity for international travel.
VP Performance Media (London) employer: Student.com
Contact Detail:
Student.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Performance Media (London)
✨Tip Number 1
Network with professionals in the performance media space, especially those who have experience in international markets. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the role and the company.
✨Tip Number 2
Familiarise yourself with the latest trends in digital media, particularly those that resonate with Gen Z and Gen Alpha audiences. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss your previous successes in scaling performance media functions. Be ready to share specific examples of how you've driven measurable growth in bookings and optimised marketing spend across different regions.
✨Tip Number 4
Research Student.com thoroughly, including their current media strategies and market position. Understanding their unique marketplace for student housing will allow you to tailor your discussions and show how your vision aligns with their goals.
We think you need these skills to ace VP Performance Media (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media and performance marketing. Focus on achievements that demonstrate your ability to build and scale media functions, especially in high-growth environments.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your background aligns with Student.com's mission and how you can contribute to their global performance media strategy.
Showcase Leadership Experience: In your application, emphasise your leadership skills and experience in managing high-performing teams. Provide examples of how you've fostered a culture of innovation and accountability in previous roles.
Highlight Data-Driven Success: Include specific metrics and results from past campaigns to illustrate your analytical capabilities. Demonstrating your understanding of media measurement frameworks and performance metrics will set you apart.
How to prepare for a job interview at Student.com
✨Understand the Company and Its Mission
Before your interview, take some time to research Student.com and its mission. Understand their focus on student accommodation and how they aim to enhance the student experience. This knowledge will help you align your answers with their values and demonstrate your genuine interest in the role.
✨Showcase Your Media Expertise
As a VP of Performance Media, you'll need to highlight your deep expertise in digital media strategies. Be prepared to discuss specific campaigns you've led, the results achieved, and how your strategies can be adapted to the unique challenges of the student accommodation market.
✨Prepare for Strategic Questions
Expect questions that assess your strategic thinking and leadership skills. Prepare examples of how you've built and led high-performing teams, established media frameworks, and driven measurable growth in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Cultural Fit
Student.com values innovation and collaboration. During the interview, share experiences that showcase your ability to foster a culture of accountability and creativity within your teams. Highlight how you can contribute to building an environment that aligns with their mission and engages Gen Z and Gen Alpha audiences.
