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For Companies At a Glance
- Tasks: Develop the wine category, manage accounts, and support sales in your region.
- Company: LWC is a leading wine distributor focused on quality and customer satisfaction.
- Benefits: Enjoy a dynamic work environment with opportunities for training and development.
- Why this job: Join a passionate team, enhance your wine knowledge, and make an impact in the industry.
- Qualifications: Commercial wine sales experience and WSET Level 3 preferred.
- Other info: Field-based role with flexible hours and travel to key accounts.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: Wine Development Manager
Reports to: Sales Manager
Covering: Essex
Main Duties
The Wine Development Managers at LWC are responsible for the development of the wine category within their depot. As the local ambassadors for the wine range, it is crucial that they have a positive attitude to on-trade wine sales and marry commerciality with excellent wine knowledge, WDMs are field based, expected to spend 15 days a month working in the trade in their area, supporting the account managers from their depots and developing business on their own. Working hours are 40 hours per week, with some requirement to work outside of regular business hours to support customers.
Main Duties
NEW BUSINESS
Opening new wine accounts, working alongside the Account Managers.
Maintaining and updating a live customer prospect list.
EXISTING BUSINESS
Working closely with Account Managers to develop and retain existing customers.
Account management of the top 50 wine accounts in their region.
Wine reviews are to be undertaken half yearly with the agreed top 50 wine accounts within the region. The top 20 wine accounts should be visited once a quarter.
Responsibility for Wine Development Plans within Key Accounts as and when agreed upon.
CATEGORY MANAGEMENT
Building commercial and interesting wine lists in line with market trends.
Maximising profitability by identifying LWCs own brand opportunities.
Presenting a wine slot at each monthly depot meeting.
Quarterly account reviews with Account Managers.
Training and education of Account Managers, key events, tastings, liaising with WSET course providers and running these courses at the regional depot where applicable.
Local bespoke customer training (National accounts included).
Management of samples within the depot and sample depot budget management.
Work closely with the Depot Managers, Stock Controllers, Telesales and Wine Team.
Take ownership of Regional Wine Tastings and wine-led events.
Supporting the LWC wine business in Key and National accounts, and occasionally travelling to our head office in Manchester.
ADMINISTRATION
Completing weekly call logs and sending them to the Line Manager.
Attending monthly meetings with the Line Manager to discuss sales performance.
Attending quarterly meetings with the Regional Sales Manager to discuss depot wine performance.
To be fully prepared for Management, RSM, WDM meetings and 1:1s.
Support depot in management of depot wine stock (slow moving stock, QA/QC issues, etc.).
Knowledge and Experience:
Commercial experience in selling wine (on-trade preferred).
A good track record in sales and meeting growth targets.
Knowledge of the wine trade and trends.
WSET Level 3 preferred.
LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However, we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,500 people, at 18 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester.
Wine Development Manager employer: LWC Drinks
Contact Detail:
LWC Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wine Development Manager
✨Tip Number 1
Network with professionals in the wine industry. Attend local wine events, tastings, and trade shows to meet potential contacts and learn about the latest trends. Building relationships can open doors to opportunities and provide valuable insights.
✨Tip Number 2
Stay updated on market trends and consumer preferences in the wine sector. Follow industry publications, blogs, and social media channels to gain knowledge that will help you stand out during interviews and discussions.
✨Tip Number 3
Consider obtaining or highlighting your WSET Level 3 certification if you have it. This qualification demonstrates your commitment to wine knowledge and can give you an edge over other candidates.
✨Tip Number 4
Prepare for field-based work by familiarizing yourself with the local wine market and key accounts in your area. Understanding the specific needs and challenges of these accounts will help you make a strong impression during your application process.
We think you need these skills to ace Wine Development Manager
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your commercial experience in selling wine, especially in the on-trade sector. Provide specific examples of how you've met growth targets and contributed to sales success.
Showcase Wine Knowledge: Demonstrate your knowledge of the wine trade and current trends. Mention any relevant qualifications, such as WSET Level 3, and discuss how this knowledge has helped you in previous roles.
Detail Your Responsibilities: Outline your past responsibilities that align with the duties listed in the job description. Focus on your experience with account management, opening new accounts, and maintaining customer relationships.
Express Your Passion: Convey your enthusiasm for wine and the role of a Wine Development Manager. Share any personal experiences or insights that reflect your positive attitude towards on-trade wine sales and customer engagement.
How to prepare for a job interview at LWC Drinks
✨Show Your Wine Knowledge
Make sure to brush up on your wine knowledge, especially trends and categories relevant to the on-trade. Be prepared to discuss your favorite wines and how they align with current market demands.
✨Demonstrate Sales Experience
Highlight your previous sales experience, particularly in the wine industry. Share specific examples of how you've met or exceeded growth targets and opened new accounts.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in account management and customer relations. Think of situations where you successfully managed key accounts or resolved issues.
✨Engage with the Interviewers
Show enthusiasm and engage with your interviewers. Ask insightful questions about their wine range and how you can contribute to their goals. This demonstrates your interest and proactive attitude.
