Head of Marketing

Head of Marketing

Up to 90k + benefits

Hybrid with travel to London office 1-3 days a week, plus, visits to offices in the home counties regularly (2-4 days a month).

An ambitious, fast-growing UK group with a strong purpose at its core is hiring a Head of Marketing to lead a small but growing team. The business operates across both consumer and commercial markets and is scaling nationally through a mix of organic growth and strategic acquisitions. The focus is on helping people and organisations improve the performance, sustainability and efficiency of their buildings, systems and operations – bringing innovation, technology and service together under one trusted brand.

The opportunity

Our client is looking for a Head of Marketing to take ownership of the marketing function and build the engine that powers growth. You’ll sharpen brand positioning, deliver high-quality and cost-effective lead generation across multiple audiences, and create a marketing structure that can scale across a multi-site, fast-evolving organisation.

What you’ll lead:

Lead generation & commercial impact

• Develop and execute a marketing strategy that generates a consistent pipeline of qualified leads across consumer, trade, and business audiences.
• Build a scalable, data-driven marketing engine that delivers measurable ROI.
• Manage a broad channel mix covering digital, content, partnerships, field activity and events.
• Work closely with commercial leaders to align marketing priorities with product, audience and regional goals.
• Track and improve cost-per-lead, conversion rates and return on marketing investment.

Brand & reputation

• Strengthen and evolve a trusted brand that unites the group’s acquired businesses under one identity.
• Manage brand governance, consistency and quality across all channels.
• Protect and enhance the company’s reputation through proactive communications and reputation management.

Field marketing & local activation

• Partner with regional and branch teams to understand local market needs.
• Provide the playbooks, assets and guidance that enable effective local activation of central campaigns.
• Support teams to adapt national campaigns for local relevance.

Integration & governance

• Centralise and professionalise marketing across newly acquired and legacy businesses.
• Implement clear frameworks for brand, creative, data and campaign governance.

Technology, data & reporting

• Optimise the marketing tech stack to drive automation and performance tracking.
• Introduce efficient systems for campaign management, CRM integration and analytics.
• Build transparent dashboards linking marketing activity to commercial results.

Team leadership & capability

• Build and lead a hybrid marketing team of in-house and external specialists.
• Foster a collaborative, high-performance culture that combines creative and analytical strengths.
• Coach and develop the team to use data and technology effectively.

Market insight

• Deepen understanding of key audiences and translate insights into impactful campaigns.
• Champion a test-and-learn approach across the funnel.

Key deliverables (first 12 months)

• A clear marketing strategy and quarterly plans for each audience segment.
• Group-wide brand architecture and governance in place.
• Consistent pipeline of qualified leads from multiple channels.
• Automated marketing workflows and performance dashboards.
• A unified, high-performing marketing team supporting both central and regional activity.

What you’ll bring

Skills & mindset

• Strategic and commercially minded, with a strong bias for action.
• Data-driven and comfortable with marketing performance metrics.
• Skilled across digital, content and integrated campaign management.
• Confident using marketing technology and automation tools.
• Excellent communication, influencing and stakeholder management skills.
• Inspiring leadership and ability to get the best from agencies, freelancers and remote teams.

Experience

• Proven track record of leading marketing in a multi-segment or multi-site business.
• Experience delivering measurable lead generation and linking marketing activity to revenue outcomes.
• Success in brand integration, consolidation or transformation projects.
• Strong understanding of marketing technology and data analytics.
• Background in a purpose-driven, growing business – ideally with both B2C and B2B exposure.

Location & working pattern

UK-based, hybrid working, with occasional travel to regional offices.