Head of Field Marketing, UK (London)

As the Head of Field Marketing, UK at YouGov, you will be instrumental in implementing our Brand Activation and Account-Based Marketing strategies in the region. Your role will involve overseeing the marketing operations in the UK and Ireland, driving brand awareness, lead generation, and revenue growth through targeted initiatives. This is a hybrid role, so individuals must be able to commute to the London office at least 2 days a week.

This is a breakdown of what you’ll do (not all of it, just the important stuff):

• Develop and implement YouGov’s UK Field Marketing strategy in accordance with the global marketing strategy and wider business objectives.
• Grow awareness of YouGov’s brand and our industry leading products & services throughout the UK and Ireland, our home region and second largest market.
• Demonstrate the value of YouGov’s data in various activations including events, partnerships and advertising.
• Develop Account Based Marketing campaigns to key accounts to grow revenue and share of wallet.
• Work closely with the UK Research team and commercial leads to develop and maintain in-depth knowledge of commercial objectives, priorities and key accounts.
• Work closely with the Product and Brand Marketing, and Gated Content Marketing teams to strategically launch, maintain and optimize activities across 15 priority sectors.
• Constantly monitor metrics and KPIs to identify areas for improvement and implementation of new structures and processes to help drive efficiencies and effectiveness.

These are the essentials you’ll need to get an interview:

• 5-10 years of experience in B2B field marketing, having developed strategies in order to achieve annual revenue targets.
• Hands on experience managing a mixture of projects.
• Strong knowledge of digital marketing channels, tools and technologies.
• Strong English copywriting skills, with a portfolio to support.
• Experience of marketing automation systems, CRMs and reporting tools (we use Marketo, Salesforce and PowerBi).
• Experience of developing and optimising multi-channel campaigns and always-on initiatives to drive ROI.

It would be great if you had these too, but we’ll support you if you don’t:

• Experience driving self-serve ecommerce sales via digital marketing activities.
• Account base marketing experience.

What can you expect when you become a YouGover?

• In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday.
• YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing.
• You will also have the option to work abroad for up to 30 days in a calendar year.
• All YouGovers have access to a vast number of courses to help develop your career.
• Auto-enrolled pension scheme.
• BUPA Private Medical Insurance.
• Health Cash Plan.
• Cycle to work scheme.
• Employee Assistance Programme.
• Workplace Savings Plan.
• Annual Season Ticket Loan.

Company Description and Culture

YouGov is a global online research company, offering insight into what the world thinks. We speak daily to our panel of over 27 million registered members to understand opinion and behaviours around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethical employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice.