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- Tasks: Lead content teams and drive strategy for our top casino affiliate site.
- Company: Join Legend, a dynamic company revolutionising iGaming and personal finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
- Why this job: Be part of a fast-paced team with smart colleagues and opportunities for rapid career growth.
- Qualifications: Proven leadership in content, strong SEO skills, and a data-driven mindset are essential.
- Other info: Diverse and inclusive workplace committed to supporting all applicants.
The predicted salary is between 43200 - 72000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role: Legend is looking for a Head of Content to lead our content teams across multiple markets on our #1 ranked site in the casino affiliate world. Reporting directly to our Head of iGaming, this pivotal role will drive the overall content strategy, team expansion, and continuous optimisation of our platform.
Your Impact:
- Lead and manage SEO-focused content teams on our #1 casino site, overseeing NA, ES/LATAM, DACH, and EN Team Leads.
- Take ownership of the content strategy and collaborate with teams to define seasonal OKRs.
- Drive our team expansion by actively shaping and participating in the hiring process and supporting hiring managers.
- Optimise content workflow, ensuring team satisfaction and readiness to address high-priority fixes whilst developing an industry-leading velocity in content production.
- Collaborate closely with the on-page SEO team to empower your content teams to gradually take on more and more SEO discovery and optimisation themselves.
What You’ll Bring:
- Proven leadership experience in the content arm of a media business, with gambling/casino as a core function, across multiple GEOs.
- Strong written/editorial skills with a focus on SEO and a good understanding of user-focused copy and persuasion tactics.
- Performance-focused, commercially savvy, and data-driven, with a track record of delivering impactful results (e.g., traffic, conversions, FTD, revenue).
- Excellent prioritisation skills, viewing tasks with an ROI lens and demonstrating the ability to measure, learn, and iterate for growth.
- Experience collaborating with other disciplines, particularly SEO, design, and product teams.
- A keen eye for studying competitors and benchmarking against best-in-class content in the industry.
It would also be great, but not essential, if you had:
- Experience uploading content across multiple CMSes.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
- 3rd: Interview with Senior People Partner
- 4th: Take home task - you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
- 5th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner. Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
Head of Content (London) employer: Legend Corp
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content (London)
✨Tip Number 1
Familiarise yourself with the latest trends in content strategy, especially within the iGaming and sports betting sectors. Understanding what makes content successful in these competitive markets will help you demonstrate your expertise during interviews.
✨Tip Number 2
Prepare to discuss your leadership style and how you've successfully managed content teams in the past. Be ready to share specific examples of how you've driven team expansion and optimised workflows, as this is crucial for the Head of Content role.
✨Tip Number 3
Research Legend's current content offerings and identify areas for improvement or innovation. This will not only show your initiative but also provide you with valuable insights to discuss during your interviews.
✨Tip Number 4
Network with professionals in the iGaming and content marketing fields. Engaging with industry peers can provide you with insider knowledge and potentially valuable connections that could support your application process.
We think you need these skills to ace Head of Content (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Head of Content position. Familiarise yourself with the company's focus on SEO and content strategy, as well as their emphasis on collaboration across teams.
Tailor Your CV: Highlight your leadership experience in content management, especially within the iGaming or casino sectors. Emphasise your skills in SEO, data-driven decision-making, and your ability to deliver impactful results.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for content creation and your understanding of the competitive landscape. Mention specific achievements that demonstrate your ability to drive traffic and conversions, and how you can contribute to Legend's goals.
Prepare for Interviews: Anticipate questions related to your experience with content strategy and team management. Be ready to discuss your approach to SEO and how you've optimised content workflows in previous roles. Prepare examples that illustrate your performance-focused mindset.
How to prepare for a job interview at Legend Corp
✨Understand the Company Culture
Before your interview, take some time to research Legend's company culture and values. Familiarise yourself with their mission to build better experiences and how they operate in the iGaming and sports betting sectors. This will help you align your answers with what they value.
✨Showcase Your Leadership Experience
As a Head of Content, you'll need to demonstrate your proven leadership experience. Prepare specific examples of how you've successfully led content teams, particularly in the gambling or casino industry, and be ready to discuss your approach to team expansion and optimisation.
✨Highlight Your SEO Knowledge
Given the focus on SEO in this role, be prepared to discuss your understanding of SEO strategies and how you've implemented them in previous roles. Bring examples of how your content has driven traffic and conversions, showcasing your data-driven approach.
✨Prepare for the Take-Home Task
The interview process includes a take-home task, so make sure you're ready to showcase your skills effectively. Use the three days wisely to create a well-structured and insightful presentation that reflects your understanding of content strategy and optimisation.
