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- Tasks: Lead marketing strategies for Immunology brands and enhance patient engagement.
- Company: Join Johnson & Johnson, a leader in healthcare innovation dedicated to improving lives.
- Benefits: Enjoy flexible work options, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact on health while working with passionate teams in a dynamic environment.
- Qualifications: 5+ years in marketing; strong analytical skills and innovative mindset required.
- Other info: Hybrid work model with 3 days in the Horsham office; travel up to 15%.
The predicted salary is between 48000 - 72000 £ per year.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Johnson & Johnson is recruiting for a Product Director, Immunology Lifecycle Marketing located in Horsham, PA.
About Innovative Medicine: Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
About Immunology: Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.
The Product Director, Immunology Lifecycle Marketing is a critical role leading all brand marketing activities for multiple Immunology brands. This role will report to the Group Product Director of Immunology Lifecycle Marketing.
The Product Director will be responsible for building a comprehensive marketing strategy designed for patients to start and stay on J&J therapies. This will require evolving and communicating value propositions for multiple stakeholders across channels. Additionally, this role will lead the development of innovative marketing strategies to maintain product access and preserve patient continuity. The Product Director will work closely with multiple functions including Marketing, Strategic Customer Group, Strategic Insights & Analytics, Field sales teams, Medical Affairs, Regulatory, Legal, and outside vendors to effectively develop strategies and implement key commercial activities.
Key Responsibilities:- Lead comprehensive brand strategy and marketing activities (professional promotion, market access, and customer experience) for two medical benefit Immunology brands.
- Lead and develop innovative direct-to-consumer and patient education initiatives to support the continued growth of a medical benefit product across multiple indications.
- Lead and effectively manage external creative marketing agencies to develop, update, and maintain brand resources in a dynamic competitive market.
- Evolve pricing and contracting strategies for multiple products in close collaboration with the Value, Access, and Pricing (VAP) team to preserve Gross-to-Net (GTN).
- Evolve market access strategies in close collaboration with VAP and Strategic Account Management teams to maintain patient access to multiple therapies.
- Collaborate with multiple field sales, channel, and Strategic Customer Group teams by providing updated messaging, tools and resources to support brand value propositions in an evolving competitive landscape.
- Generate insights through use of secondary data, market research, voice of customer and field engagement. These insights will then translate to strategy development which will include, but not be limited to, value positioning, digital brand presence, access and pricing strategies, and innovative partnerships.
- Track and monitor competitive activities and regulatory submissions to develop organizational perspective on future competitive landscape. Work within regulatory guidelines to achieve goals.
- Engage senior leadership team to secure alignment to position the portfolio for short-term and long-term success.
This is not a comprehensive listing of job functions. Other duties may be assigned.
Qualifications:Education: BA/BS required; an MBA preferred.
Experience and Skills:
Required:- A minimum of 5 years of professional experience, preferably with demonstrated professional growth in marketing, market access, or account management.
- Demonstrated ability to develop brand strategies and action plans based on customer and market insights.
- Ability to work effectively in a matrix and unstructured environment and ability to activate cross-functional teams to deliver on business objectives.
- The candidate must be an innovator, proactive, strong analytically and resilient with excellent overall comprehension of the value drivers of Immunology and our customers. Must be capable of leading and prioritizing multiple commitments.
- Ability to work 3 days a week in the Horsham, PA office and travel domestically up to 15% travel.
- Progressive experience in the pharmaceutical industry with proven performance in marketing, market access, and/or account management functions.
- Familiarity with pharmaceutical brand management and medical benefit/buy-and-bill products.
- Experience with access, payer, and policy dynamics in the Immunology market.
- Demonstrated excellent communication skills and experience with engaging Senior Management.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law.
We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource.
Product Director, Immunology Lifecycle Marketing (Horsham) employer: Johnson & Johnson
Contact Detail:
Johnson & Johnson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Director, Immunology Lifecycle Marketing (Horsham)
✨Tip Number 1
Familiarise yourself with the latest trends in immunology and marketing strategies. Understanding the current landscape will help you speak confidently about how you can contribute to Johnson & Johnson's goals during interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, especially those involved in immunology. Attend relevant conferences or webinars to make connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed brand strategies in your previous roles. Highlight your ability to work cross-functionally, as this is crucial for the Product Director position.
✨Tip Number 4
Research Johnson & Johnson’s recent initiatives in immunology and their impact on patient care. Being knowledgeable about their products and values will demonstrate your genuine interest in the company and the role.
We think you need these skills to ace Product Director, Immunology Lifecycle Marketing (Horsham)
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications for the Product Director position. Tailor your application to highlight how your experience aligns with the specific requirements mentioned in the job description.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in marketing, particularly within the pharmaceutical industry. Use quantifiable achievements to demonstrate your impact in previous roles, especially in brand strategy and market access.
Write a Strong Cover Letter: Your cover letter should not only express your enthusiasm for the role but also provide insights into your understanding of the immunology market. Discuss how your skills can contribute to Johnson & Johnson's mission and the specific challenges they face in this area.
Highlight Cross-Functional Collaboration: Given the importance of collaboration in this role, emphasise your experience working with cross-functional teams. Provide examples of how you've successfully led projects that required input from various departments, showcasing your ability to navigate complex environments.
How to prepare for a job interview at Johnson & Johnson
✨Understand the Company and Its Values
Before your interview, take some time to research Johnson & Johnson's mission and values. Familiarise yourself with their commitment to healthcare innovation and how they aim to impact health for humanity. This will help you align your answers with their core beliefs during the interview.
✨Showcase Your Marketing Expertise
As a Product Director, you'll need to demonstrate your experience in developing brand strategies and marketing initiatives. Prepare specific examples from your past roles that highlight your ability to create successful marketing campaigns, especially in the pharmaceutical or healthcare sectors.
✨Prepare for Cross-Functional Collaboration Questions
Given the role's emphasis on collaboration with various teams, be ready to discuss your experience working in matrix environments. Think of examples where you've successfully activated cross-functional teams to achieve business objectives, and how you navigated challenges in those situations.
✨Highlight Your Analytical Skills
The position requires strong analytical capabilities to generate insights from market data and customer feedback. Be prepared to discuss how you've used data to inform your marketing strategies in the past, and how you can apply these skills to the Immunology market at Johnson & Johnson.
