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- Tasks: Lead marketing strategies for exciting video game titles on Steam, driving visibility and engagement.
- Company: Join a dynamic gaming company at the forefront of PC publishing in London.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a creative team shaping the future of gaming with innovative marketing campaigns.
- Qualifications: 8+ years in video game marketing with expertise in Steam publishing and campaign management.
- Other info: Ideal for passionate gamers who thrive in a collaborative and fast-paced environment.
The predicted salary is between 48000 - 84000 £ per year.
Responsibilities:
- Work with studios to create clear and actionable marketing strategies tailored to each video game title, focusing on maximizing visibility and engagement on the Steam platform.
- Assist studios in executing marketing campaigns across various channels, including digital advertising, social media, email marketing, influencer partnerships, etc., aligning with overall go-to-market strategies and budget constraints.
- Monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness and ROAS.
- Guide studios on localizing marketing materials and game content to ensure relevance across different regions and cultures, with a focus on Europe & North America.
- Build and maintain strong relationships with internal teams, developers, platform partners, and marketing agencies to facilitate collaboration and drive results.
- Stay informed on industry trends, competitor activities, and consumer preferences to identify opportunities for innovation and improvement.
- Prepare reports and presentations to communicate campaign performance, insights, and recommendations to internal teams and studio partners.
Requirements:
- Minimum 8 years of experience in video game marketing, with a proven track record of launching successful PC titles and distributing on Steam.
- Deep understanding of Steam publishing strategies, including store page optimization, pricing, SKUs, participation in Next Fest and major sales festivals.
- Experience with Steamworks, Steam analytics, UTM tools, and other consumer insights tools.
- Skills in user acquisition and media buying, including analytics, trend identification, data-driven decision-making, and media spend optimization.
- Strong project management skills to handle multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and developers.
- Fluency in English is mandatory.
- Knowledge of gaming culture and industry trends, especially for indie and AA titles.
- Experience working in a video game publisher across various genres and studios is a plus.
- Experience in a consultation or advisory role to game studios is advantageous but not required.
Senior Marketing Manager (PC/ Steam Publishing) (London) employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (PC/ Steam Publishing) (London)
✨Tip Number 1
Network with professionals in the gaming industry, especially those who have experience with Steam publishing. Attend gaming conferences, webinars, and local meetups to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with successful marketing campaigns for PC titles on Steam. Analyse case studies and understand what strategies worked well, as this knowledge can help you stand out during interviews.
✨Tip Number 3
Stay updated on the latest tools and analytics related to Steamworks and user acquisition. Being able to discuss these tools and how they can optimise marketing efforts will demonstrate your expertise.
✨Tip Number 4
Prepare to showcase your project management skills by discussing specific examples of how you've successfully managed multiple marketing campaigns simultaneously. Highlight your ability to meet deadlines and collaborate with cross-functional teams.
We think you need these skills to ace Senior Marketing Manager (PC/ Steam Publishing) (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in video game marketing, particularly with PC titles and Steam publishing. Emphasise your achievements in launching successful campaigns and any specific metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and detail how your skills align with the responsibilities outlined in the job description. Mention your familiarity with Steam strategies and your ability to analyse campaign performance.
Showcase Relevant Projects: If possible, include examples of past projects or campaigns you've worked on that are similar to what the company is looking for. Highlight your role in these projects and the results achieved, especially in terms of user acquisition and engagement.
Research the Company: Familiarise yourself with the company's portfolio and recent marketing initiatives. This will not only help you tailor your application but also prepare you for potential interview questions about their games and marketing strategies.
How to prepare for a job interview at Tencent
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss specific marketing strategies you've developed for video games in the past. Highlight your experience with Steam publishing and how you've maximised visibility and engagement for titles on the platform.
✨Demonstrate Data-Driven Decision Making
Since the role involves monitoring campaign performance metrics, come equipped with examples of how you've used data to optimise campaigns. Discuss tools like Steamworks and analytics platforms you've utilised to drive results.
✨Highlight Your Project Management Experience
With multiple projects on the go, it's crucial to demonstrate your project management skills. Share examples of how you've successfully managed timelines and collaborated with cross-functional teams to meet deadlines.
✨Stay Updated on Industry Trends
Show your passion for the gaming industry by discussing recent trends or innovations you've noticed. This will not only demonstrate your knowledge but also your enthusiasm for the role and the company.
