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- Tasks: Design customer journeys and lifecycle campaigns to enhance engagement.
- Company: Join a leading B2B tech firm with a dynamic marketing team.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Why this job: Shape CRM strategies from scratch and boost your career in a growing company.
- Qualifications: 2-3 years of CRM or marketing automation experience required.
- Other info: This is a standalone role offering independence and strategic influence.
The predicted salary is between 32000 - 48000 £ per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
CRM Specialist employer: SF Recruitment (Tech)
Contact Detail:
SF Recruitment (Tech) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Network with professionals in the B2B technology sector. Attend industry events or join relevant online communities to connect with people who might provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss your previous experiences in designing customer journeys and lifecycle campaigns. Be ready to share specific examples of how your strategies improved engagement and conversion rates.
✨Tip Number 4
Show your proactive nature by suggesting potential improvements or ideas for their current CRM setup during the interview. This demonstrates your strategic thinking and genuine interest in the role.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing automation. Focus on specific achievements that demonstrate your ability to design customer journeys and improve engagement.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities listed, particularly your experience with segmentation strategies and lead scoring.
Showcase Relevant Skills: Emphasise your familiarity with tools like HubSpot or similar platforms. Mention any specific projects where you successfully implemented CRM initiatives or improved customer engagement.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for any spelling or grammatical errors, and ensure that your documents are well-structured and easy to read.
How to prepare for a job interview at SF Recruitment (Tech)
✨Understand the Customer Journey
Make sure you have a solid grasp of customer journey planning. Be prepared to discuss how you've designed and implemented customer journeys in previous roles, and think about specific examples that showcase your ability to improve engagement.
✨Showcase Your Technical Skills
Since this role requires experience with CRM tools like HubSpot, be ready to talk about your technical skills. Highlight any specific projects where you've used these tools to build workflows or segmentation strategies.
✨Collaboration is Key
This position involves working closely with both Sales and Marketing teams. Prepare to discuss how you've successfully collaborated with different departments in the past to achieve common goals, and be ready to share examples of how you improved conversion and retention.
✨Be Proactive and Organised
The job description mentions the need for a proactive and organised individual. Think of instances where you've taken initiative in your previous roles, and be ready to explain how your organisational skills have contributed to successful project outcomes.
