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- Tasks: Drive website traffic and optimise visitor experience for conversions.
- Company: Join a leading global manufacturing brand with a dynamic marketing team.
- Benefits: Enjoy hybrid working, competitive salary, and a vibrant work culture.
- Why this job: Be part of an exciting role that enhances your digital marketing skills and impacts real-world results.
- Qualifications: Hands-on SEO and PPC experience, strong communication, and organisational skills required.
- Other info: A driving license and own car are needed due to the rural location.
The predicted salary is between 24000 - 42000 £ per year.
Hybrid working, 3 days a week in their Bedford HQ. Permanent role, offering £30,000 DOE. Please note due to rural location driving license and own car is needed.
Incredibly exciting role with one of the World's leading manufacturing brands. They are looking for a Marketing person that already has hands-on experience in SEO optimisation and PPC campaigns. You will be supporting their experienced Commercial Marketing Team - they have two Marketing Executives, a Content Creator and a Product Specialist.
ABOUT YOUR ROLE
You will be responsible for driving traffic to their websites and then optimising the visitor experience to maximise conversions and lead generation. You will be creating and updating web pages, making sure that they are SEO optimised specifically for products and content on the company’s websites. This will include managing regional PPC campaigns, ensuring the brand is ranking high on the SERPs for topics related to their products and services.
WHAT WILL YOU DO?
- Developing web optimisation plans that leverage SEO and SEM tactics.
- Creating web pages and PPC campaigns to increase website rankings and authority score, helping to drive traffic to the company’s websites.
- Maximising ROI from SEO and PPC investments - providing suggestions on improvements.
- Evaluating and optimising the UX and UI of the overall website, products, pages and blogs.
- Evaluating search trends that assist in the development of webpages that are optimised for keywords.
- Supporting the implementation of campaigns as directed by the Brand and Product Specialist.
WHAT YOU NEED TO BE SUCCESSFUL?
- Hands-on experience in SEO implementation to improve website rankings and authority score.
- Experience with PPC using Google or other platforms.
- Excellent oral and written communication skills.
- Excellent organisation and administrative abilities, creative and confident.
- Excellent attention to detail with an analytical mindset.
NICE TO HAVE, BUT NOT ESSENTIAL
Being a native speaker in another language - French, German, Italian, Spanish or Dutch would be amazing but not essential. It's only as this company supplies into these countries too so would be great if you can support marketing for these countries too.
Digital Marketing Executive employer: identifi Global Resources
Contact Detail:
identifi Global Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest SEO and PPC trends. This will not only help you in interviews but also show that you're proactive and passionate about digital marketing.
✨Tip Number 2
Network with professionals in the industry, especially those who work in SEO and PPC. Attend local marketing events or join online forums to connect with others and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on. Be ready to share your successes and what you learned from any challenges faced, as this demonstrates your hands-on experience.
✨Tip Number 4
Research the company’s current digital presence. Understanding their existing SEO and PPC strategies will allow you to suggest tailored improvements during your interview, showcasing your initiative.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience in SEO and PPC. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your experience aligns with their needs, particularly in driving traffic and optimising visitor experiences.
Showcase Relevant Skills: Emphasise your analytical abilities and attention to detail in your application. Provide examples of how you've evaluated and optimised web pages or campaigns in the past.
Highlight Language Skills: If you speak any additional languages, mention them in your application. Even if it's not essential, it could give you an edge, especially since the company operates in multiple countries.
How to prepare for a job interview at identifi Global Resources
✨Showcase Your SEO and PPC Experience
Be prepared to discuss specific examples of your hands-on experience with SEO optimisation and PPC campaigns. Highlight any successful projects you've worked on, including the strategies you implemented and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires evaluating search trends and optimising user experience, be ready to talk about how you analyse data to inform your marketing decisions. Bring examples of how you've used analytics tools to improve website performance.
✨Prepare for Technical Questions
Expect questions that test your knowledge of SEO and PPC best practices. Brush up on current trends, tools, and techniques in digital marketing to show that you're up-to-date and knowledgeable in the field.
✨Communicate Clearly and Confidently
Excellent communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex marketing concepts or your previous work experiences.
