Event Marketing Manager

My client produces global conferences, customised events and content across the Technology space. A new role has arisen for an Events Marketer with a minimum of 2 years B2B experience, ideally from a conference business, to work on a growing band of international events and roundtables.

The Role:

As a Marketing Manager, you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives. You must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include:

• Campaign Management: By evaluating customer research, market conditions, competitor data and conducting response analyses, produce effective and engaging marketing plans, define campaigns, and hit agreed targets for revenue and lead generation whilst controlling the event marketing budget.
• CRM and Data Management: Learning and implementing list build strategies and sourcing new and innovative data.
• Email Marketing: Liaising with relevant departments and writing effective e-mail copy. Creating e-mails using our software programme, ensuring best practice is adhered to, tracking responses and analysing results.
• Media Partners: Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio. Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.
• Collateral and Content Production: Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online. The creation of interesting and eye-catching content that draws in prospects across different marketing channels. Conduct interviews with third parties such as speakers and write articles. Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries.
• Social Media, PPC and Remarketing: Maintaining and developing LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes. Utilising social media advertising and PPC to reach new audiences.

We’re looking for a person who is confident, passionate and energetic and who enjoys working as part of a team. You will need to have strong communication skills, both verbal and written, and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment. Preferably some experience in marketing, ideally gained within B2B publishing, conferences or exhibitions (2 years minimum). Knowledge and experience of HubSpot is essential. You should be an excellent communicator, both verbal and written, with exceptional interpersonal skills and a true team-player. Self-driven, results-oriented, with a positive outlook.

Interested? Please send CVs to dan@mediasearchinc.co.uk in the first instance.