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- Tasks: Join our team to analyze media data and create insightful reports.
- Company: A forward-thinking client focused on personal and professional growth.
- Benefits: Enjoy a hybrid work environment with opportunities for development and innovation.
- Why this job: Make a significant impact by shaping data-driven insights in a collaborative culture.
- Qualifications: Experience in Media Analytics, strong Excel skills, and proficiency in SQL required.
- Other info: We value diversity and encourage underrepresented talent to apply.
The predicted salary is between 32000 - 42000 £ per year.
Job Title: Digital Media Insight Analyst – £40-50k – London / Hybrid
We are seeking a talented Digital Media Insight Analyst to join our client’s expanding Analytics & Insight (A&I) team. This role is essential for integrating their data landscape into a unified source of truth that supports Business Intelligence tools, deep-dive analyses, AI predictive models, and media planning and buying strategies. Reporting directly to the Data Strategy and Analytics Director, you will be instrumental in shaping data-driven insights and strategies.
Key Responsibilities:
- Work with media/client teams to define campaign reporting and insight requirements, from the briefing stage through setup.
- Validate and verify datasets through the ETL platform to ensure accuracy.
- Develop and manage client-friendly dashboards and reports to monitor campaign progress.
- Create insightful mid- and end-of-campaign performance reports with actionable recommendations.
- Maintain client and agency benchmark studies.
- Collaborate with external data, tech, and media suppliers to ensure high-quality service and relationships.
- Conduct deep-dive analyses to identify growth opportunities for clients.
- Enable fast, self-serve BI across teams to focus on key priorities.
The A&I team leverages extensive client data to uncover insights, identify opportunities, and build data products that drive business success. Using statistical, algorithmic, and visualization techniques, you will support a variety of analytics projects, from media planning research to advanced forecasting models and data management processes.
About You:
- Must have knowledge and experience of working within Media Analytics and specifically Digital Analytics
- Strong passion for data and its role in driving continuous business improvement.
- Exceptional Excel skills (vlookup, pivot tables, advanced charting); DAX and Power Query experience is desirable.
- Proven experience in digital media performance evaluation and reporting, preferably within an agency.
- Familiarity with media data integration tools like Supermetrics, Improvado, Funnel, or Alteryx is a plus.
- Proficient in SQL and database design.
- Experience with marketing performance dashboards using Power BI (preferred) or Tableau.
- Background in automated data collation via web APIs.
You Are:
- Proactive and solution-focused, with a talent for creative problem-solving.
- Analytical, effective communicator, and able to present insights and strategies to senior stakeholders.
- Collaborative, curious, and eager to expand your skills and explore new technologies.
About the Client:
The client is dedicated to personal and professional growth, offering time for development and innovation. They value a diverse range of talents and ensure equal opportunities for all applicants.
If you are ready to contribute to a forward-thinking team and make a significant impact, please apply now!
Source is passionate about providing a working environment that is welcoming, supportive and equitable for all. We seek individuals from the widest talent pool and aim to best represent the communities in which we operate. We are committed to ensuring our recruitment processes are fair to all applicants, regardless of their background and personal characteristics, and we actively encourage diverse and underrepresented talent to apply for vacancies with us.
If you apply for this role and send us your information, your details may be added to our database, so in doing this you will be recognising our legitimate business interest to process certain personal information about you in order to identify positions that may be relevant to you. In processing the information you supply we aim to comply with the General Data Protection Regulations. Details of how your information is processed and held are set out in our Privacy Policy below.
Media Insight Analyst employer: Source
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Insight Analyst
✨Tip Number 1
Familiarize yourself with the specific media analytics tools mentioned in the job description, such as Supermetrics or Alteryx. Having hands-on experience or even a basic understanding of these tools can set you apart during the interview process.
✨Tip Number 2
Prepare to discuss your previous experiences with digital media performance evaluation. Be ready to share specific examples of how your insights led to actionable recommendations and improved campaign outcomes.
✨Tip Number 3
Showcase your Excel skills by practicing advanced functions like vlookup and pivot tables. You might be asked to demonstrate your proficiency, so being prepared can give you an edge.
✨Tip Number 4
Highlight your collaborative nature and problem-solving skills during discussions. The role emphasizes teamwork and creative solutions, so sharing relevant experiences can help illustrate your fit for the team.
We think you need these skills to ace Media Insight Analyst
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Media Insight Analyst position. Understand the key responsibilities and required skills, especially in media analytics and digital performance evaluation.
Tailor Your CV: Customize your CV to highlight relevant experience in media analytics, digital reporting, and any specific tools mentioned like Power BI or SQL. Use keywords from the job description to make your application stand out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data and how your background aligns with the company's goals. Mention specific projects or experiences that demonstrate your analytical skills and problem-solving abilities.
Showcase Your Skills: In your application, emphasize your proficiency in Excel, DAX, and any media data integration tools you have used. Provide examples of how you've utilized these skills in past roles to drive business improvement.
How to prepare for a job interview at Source
✨Show Your Passion for Data
Make sure to express your enthusiasm for data and its impact on business improvement. Share specific examples of how you've used data to drive insights in previous roles.
✨Demonstrate Your Technical Skills
Be prepared to discuss your experience with Excel, SQL, and any media data integration tools you've used. Highlight your proficiency in creating dashboards and reports, especially using Power BI or Tableau.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you had to analyze data, validate datasets, or create performance reports, and be ready to explain your thought process.
✨Emphasize Collaboration and Communication
Since the role involves working with various teams, highlight your collaborative skills. Share experiences where you effectively communicated insights to stakeholders and how you maintained relationships with clients and suppliers.
