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For Companies At a Glance
- Tasks: Lead the marketing strategy and inspire a creative team to drive brand growth.
- Company: Join a pioneering force in the direct-to-consumer wellness space.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and leadership.
- Why this job: Shape brand identity and make a real impact in the wellness industry.
- Qualifications: Proven marketing experience in leadership roles, especially in ecommerce or wellness.
- Other info: Ideal for visionary leaders passionate about creativity and brand storytelling.
The predicted salary is between 43200 - 72000 £ per year.
Neon Search are exclusively partnered with a pioneering force in the direct-to-consumer wellness space. As they continue to expand, they are searching for an innovative and experienced Head of Marketing to amplify their brand’s voice and drive their next phase of growth.
About the Role:
As the Head of Marketing, you will be the driving force behind the brand’s marketing strategy. You will lead a talented team, shape the brand’s narrative, and play a pivotal role in scaling their presence in the DTC wellness space. You will craft and execute innovative marketing campaigns that resonate with their target audience, drive customer acquisition, and boost brand loyalty.
Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with our business goals, driving growth and brand recognition across all channels.
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Shape and strengthen the brand identity, ensuring consistent messaging across all platforms, from social media to email marketing and beyond.
- Oversee all digital marketing efforts, including SEO/SEM, PPC, social media, content marketing, email campaigns, and influencer partnerships, to maximize ROI.
- Utilize analytics and performance metrics to measure success, optimize campaigns, and inform future marketing strategies.
- Drive customer engagement and retention through targeted marketing initiatives, personalized campaigns, and a deep understanding of our audience’s needs.
- Manage the marketing budget, ensuring efficient allocation of resources and maximizing the impact of every dollar spent.
- Work closely with cross-functional teams, including Product, Sales, and Customer Service, to ensure cohesive and effective marketing initiatives.
- Stay ahead of industry trends, competitive analysis, and customer insights to continually refine our marketing strategies.
Qualifications:
A wealth of marketing experience within a leadership role, preferably in ecommerce, retail, fashion, beauty, or wellness.
Required Skills:
- Proven track record in developing and executing successful marketing strategies across multiple channels.
- Strong leadership skills with the ability to inspire and drive a team towards achieving ambitious goals.
- Proficient in marketing analytics tools and platforms, with the ability to translate data into actionable insights.
- A creative thinker with a passion for innovation and a deep understanding of brand storytelling.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
If you're a visionary marketing leader with a passion for ecommerce and wellness, we’d love to hear from you!
Head of Marketing employer: NEON SEARCH
Contact Detail:
NEON SEARCH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Make sure to showcase your leadership experience in marketing. Highlight specific instances where you've successfully led a team and driven results, as this role requires strong leadership skills.
✨Tip Number 2
Familiarize yourself with the latest trends in the DTC wellness space. Being knowledgeable about current market dynamics will help you stand out as a candidate who can drive innovative marketing strategies.
✨Tip Number 3
Prepare to discuss your experience with analytics tools. This role emphasizes the importance of data-driven decision-making, so be ready to share how you've used analytics to optimize marketing campaigns.
✨Tip Number 4
Demonstrate your creativity and ability to craft compelling brand narratives. Think of examples where you've successfully shaped a brand's voice and identity, as this is crucial for the Head of Marketing position.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand the company's mission and values in the wellness space. This will help you tailor your application to align with their brand narrative.
Highlight Relevant Experience: In your CV and cover letter, emphasize your leadership experience in marketing, particularly in ecommerce or wellness. Provide specific examples of successful campaigns you've led and the impact they had on brand growth.
Showcase Your Creativity: As a Head of Marketing, creativity is key. Include examples of innovative marketing strategies you've developed. Consider attaching a portfolio or case studies that demonstrate your ability to craft compelling brand stories.
Tailor Your Application: Customize your cover letter to reflect your understanding of the company's goals and how your skills can help achieve them. Mention specific marketing channels you excel in and how you plan to drive customer engagement and retention.
How to prepare for a job interview at NEON SEARCH
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare to discuss specific examples of past campaigns you've led, focusing on how they aligned with business goals and drove growth.
✨Highlight Leadership Experience
Emphasize your leadership skills by sharing experiences where you mentored and inspired a team. Discuss how you fostered creativity and collaboration within your team, and be ready to explain your approach to managing high-performing teams.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about your proficiency with marketing analytics tools. Share examples of how you've used data to measure campaign success, optimize strategies, and drive customer engagement. This will show your analytical mindset and ability to translate insights into action.
✨Communicate Your Brand Storytelling Skills
Since brand storytelling is crucial for this role, come equipped with examples of how you've shaped brand narratives in previous positions. Discuss your creative process and how you ensure consistent messaging across various platforms to resonate with target audiences.
