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- Tasks: Lead impactful product marketing initiatives in the financial services sector.
- Company: Join BNY, a global leader managing 20% of the world's investible assets.
- Benefits: Enjoy competitive pay, flexible resources, and generous paid leave including volunteer time.
- Why this job: Be part of a culture that values innovation and collaboration while making a real impact.
- Qualifications: Bachelor's degree required; experience in product marketing within financial services preferred.
- Other info: Work from our vibrant London office and join a team recognised for excellence.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Senior Vice President, Product Marketing, Asset Servicing
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?
Our Marketing and Communication organization is expanding our product marketing team and seeking future team members for various positions, inclusive of people leaders and individual contributors. This role will be based at our London office, located at 160 Queen Victoria Street.
In these roles, you’ll make an impact in the following ways:
- Drive commercial success of BNY’s Asset Servicing business by creating and executing marketing strategies aligned with business priorities.
- Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies.
- Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
Responsibilities Can Include:
- Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact.
- Act as a subject matter expert for the business from positioning through to sales enablement.
- Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.
- Build knowledge about the products, the client segments they serve and the competitive environment.
- Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
- Identify product synergies across the broader enterprise.
- Act as cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
- Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.
To be successful in this role, we’re seeking the following:
- Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
- A number of years of experience in product marketing, with a strong track record of success in the financial services industry.
- Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
- Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
- Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody and fund administration is preferable.
At BNY, our culture speaks for itself. Here’s a few of our awards:
- America’s Most Innovative Companies, Fortune, 2024
- World’s Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
- “Most Just Companies”, Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits And Rewards
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
SVP, Product and Client Marketing, Asset Servicing (London) employer: BNY Mellon Capital Markets, LLC
Contact Detail:
BNY Mellon Capital Markets, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SVP, Product and Client Marketing, Asset Servicing (London)
✨Tip Number 1
Network with professionals in the financial services industry, especially those who have experience in product marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in asset servicing.
✨Tip Number 2
Familiarise yourself with BNY's current product offerings and marketing strategies. Understanding their unique value propositions will help you articulate how your skills can enhance their marketing efforts during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful product marketing campaigns you've led in the past. Highlight your ability to drive commercial success and collaborate across teams, as these are key aspects of the role.
✨Tip Number 4
Stay updated on emerging trends in the financial services sector, particularly in asset servicing and custody. Being knowledgeable about the competitive landscape will demonstrate your commitment and strategic thinking to potential employers.
We think you need these skills to ace SVP, Product and Client Marketing, Asset Servicing (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the financial services sector. Use specific examples that demonstrate your success in driving marketing strategies and achieving business goals.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your background aligns with BNY's mission and values, and provide insights into your strategic thinking and leadership skills in product marketing.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. Use metrics to illustrate the impact of your marketing initiatives, such as increased market share or revenue growth, to make your application stand out.
Research BNY: Familiarise yourself with BNY's culture, recent news, and their position in the financial services industry. This knowledge will help you tailor your application and prepare for potential interview questions about the company and its products.
How to prepare for a job interview at BNY Mellon Capital Markets, LLC
✨Understand the Financial Services Landscape
Before your interview, make sure you have a solid grasp of the financial services industry, particularly asset servicing. Familiarise yourself with current trends, challenges, and innovations in the sector to demonstrate your expertise and passion for the field.
✨Showcase Your Strategic Thinking
As an SVP, you'll need to exhibit strong strategic leadership skills. Prepare examples of how you've successfully developed and executed marketing strategies in previous roles, focusing on measurable outcomes and business growth.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Be ready to discuss how you've worked with cross-functional teams, such as product development and sales, to achieve common goals. Highlight specific projects where your collaboration led to successful outcomes.
✨Craft Compelling Product Messaging
Since the role involves creating impactful product messaging, think about how you can articulate value propositions that resonate with clients. Prepare to discuss your approach to developing messaging that differentiates products in a competitive market.
