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For Companies At a Glance
- Tasks: Lead a team of programmatic experts, driving strategy and innovation for key accounts.
- Company: Zenith is a global leader in marketing, fostering creativity and collaboration across 250 offices worldwide.
- Benefits: Enjoy flexible work options, wellness support, family policies, and local discounts.
- Why this job: Join a diverse team, tackle complex challenges, and make a real impact in the marketing world.
- Qualifications: Experience in programmatic media, managing campaigns, and leading teams of 6+ members required.
- Other info: Hybrid work model with a commitment to inclusive hiring practices.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is based in London, supporting local Zenith markets, leading new business efforts, developing thought leadership, and driving network development across 250 offices in 95 countries with over 8,000 staff worldwide. Our diverse team includes communications planners, digital and innovation specialists, and client leadership teams. Our clients include Adobe, Reckitt, TikTok, Edrington, Coty, and Electrolux.
Our Commitment
We foster an inclusive culture that enables talent to thrive, driving innovation and reflecting diverse consumer experiences. We participate in various talent engagement programs and support initiatives like VivaWomen!, Égalité, MOCA, and more, promoting collaboration and inspiring better client work.
Overview
This role leads a team of programmatic experts across key accounts, overseeing strategic direction, team development, and account deliverables. You will promote Publicis programmatic solutions and contribute to team learning through independent projects. Clients include Nomad Foods, LVMH, Reckitt, and Spotify, focusing on strategy, planning, and activation. The role emphasizes strengthening existing work and innovating new engagement methods.
Key Objectives
- Strategic Thought Leadership: Collaborate with department heads to devise and deliver innovative programmatic strategies, focusing on DOOH, CTV, cookieless solutions, and automation.
- Drive Outstanding Performance: Ensure high campaign effectiveness, coach team members, and uphold client service standards.
- Account Growth & Maturity: Expand account spend and platform adoption through strategic initiatives.
- Build a Centre of Excellence: Develop deep understanding of client objectives, optimize processes, and ensure consistent, efficient work delivery.
Responsibilities
- Lead and develop the programmatic team, supporting their growth and skill enhancement.
- Promote Publicis products and lead client strategy initiatives.
- Manage team performance, conduct appraisals, and facilitate career development.
- Establish organizational approaches and streamline workflows.
- Explore new industry topics, create testing frameworks, and share results.
- Deliver thought leadership and industry insights.
- Foster a collaborative team environment and oversee the quality of team outputs.
- Build and maintain client confidence to expand agency responsibilities.
Qualifications
- Experience as an account director or senior account manager in programmatic media.
- Proven track record managing high-volume programmatic campaigns across DSPs like DV360 and TTD.
- Knowledge of GA360, audience activation, and the programmatic supply ecosystem.
- Leadership experience managing teams of 6+ members, including hiring, training, and performance management.
- Strong communication skills, strategic thinking, and ability to engage senior clients.
- Experience with innovation in biddable media and managing large brand campaigns across markets.
Additional Information
Benefits include flexible work options, wellness support, family policies, and local discounts. Publicis Groupe supports a hybrid work pattern and is committed to inclusive hiring practices. Disclose any accessibility needs to facilitate a fair process.
Programmatic Director (London) employer: Zenithmedia
Contact Detail:
Zenithmedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Director (London)
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising, especially in areas like DOOH and CTV. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the programmatic space, particularly those who have experience with DSPs like DV360 and TTD. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Highlight specific examples of how you've developed team members and driven performance, as this is crucial for the Programmatic Director role.
✨Tip Number 4
Research Zenith's key clients and their recent campaigns. Being able to speak knowledgeably about their work and how you can contribute to their success will set you apart from other candidates.
We think you need these skills to ace Programmatic Director (London)
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Programmatic Director position at Zenith. Make sure you understand the key responsibilities and qualifications required, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in programmatic media, leadership, and client management. Use specific examples that demonstrate your success in managing high-volume campaigns and leading teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic media and your strategic thinking abilities. Mention how your experience aligns with Zenith's goals and values, particularly in fostering an inclusive culture and driving innovation.
Highlight Relevant Skills: In your application, emphasise your knowledge of DSPs, audience activation, and the programmatic supply ecosystem. Also, showcase your strong communication skills and ability to engage with senior clients, as these are crucial for the role.
How to prepare for a job interview at Zenithmedia
✨Showcase Your Leadership Skills
As a Programmatic Director, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific achievements that demonstrate your ability to coach and develop talent.
✨Demonstrate Strategic Thinking
This role requires strong strategic thought leadership. Come ready to discuss innovative programmatic strategies you've implemented before, especially in areas like DOOH and CTV. Think about how you can apply these experiences to Zenith's objectives.
✨Familiarise Yourself with Key Clients
Research the clients mentioned in the job description, such as LVMH and Spotify. Understand their business models and how programmatic solutions can benefit them. This will show your genuine interest in the role and your proactive approach.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle challenges. Prepare scenarios where you've had to innovate or adapt strategies in response to changing market conditions or client needs. This will highlight your adaptability and creativity.
