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- Tasks: Lead marketing strategies for the Fashion Retail Academy and London College of Beauty Therapy.
- Company: EFI is a charity focused on creating job-ready graduates in fashion, retail, and beauty sectors.
- Benefits: Enjoy funded qualifications, flexible leave, and a monthly wellbeing allowance.
- Why this job: Join a supportive culture that celebrates teamwork and prioritises your growth and wellbeing.
- Qualifications: BA in marketing or relevant experience; education sector experience is a plus.
- Other info: Manage a diverse team of 18 and drive impactful marketing campaigns.
The predicted salary is between 43200 - 72000 £ per year.
About the Role:
Education for Industry Group (EFI) is a charity that specialises in the creation and operation of industry-led specialist education & training, to deliver job-ready graduates in the fashion, retail and beauty sectors. EFI Group are looking for a Head of Marketing to play a key role in driving our growth strategy, predominantly focussed on the Fashion Retail Academy and the London College of Beauty Therapy. Reporting to the Director of Marketing & Sales, you will be responsible for supporting the Marketing team to deliver impactful digital, social, content, offline advertising and event campaigns. Success in this role requires the ability to build high-performing, goal-driven teams that deliver real impact.
Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for brand awareness, digital engagement and event attendance leading to applications and enrolment. You will have a proven track record of successfully launching new products and driving growth in the market to achieve our targets. You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager with a wider team remit of 18 staff.
About You:
- Qualifications: Ideally you will hold a BA (hons) degree in marketing or relevant subject and/or significant experience in a marketing management role. A role within the education sector would be an advantage.
- Experience: Proven track record in delivering successful digital marketing and social media campaigns, with experience in team leadership and CRM systems (preferably Microsoft Dynamics).
- Expertise: Strong knowledge of SEO, PPC, keyword research, and advanced proficiency in tools such as Google Analytics, Google Ad Manager, Power BI, HubSpot, and SEMrush.
- Passion: A natural collaborator with excellent relationship-building and interpersonal skills, driven to work effectively across diverse teams and stakeholders.
- Attributes: You will be an enthusiastic and positive leader, a quick thinker who is agile and able to multi-task.
Why EFI?
We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:
- Funded professional qualifications and a personal growth allowance
- Generous and flexible leave options, including an around-the-world trip after five years of service
- Market-leading family-friendly pay, including six months of fully paid maternity, adoption, and shared parental leave
- Monthly wellbeing allowance and financial loan options to support your financial health
Head of Marketing – Fashion Retail Academy (London) employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing – Fashion Retail Academy (London)
✨Tip Number 1
Network with professionals in the fashion and education sectors. Attend industry events, webinars, or workshops to connect with potential colleagues and learn about the latest trends in marketing within these fields.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects that require team management. This will not only enhance your experience but also demonstrate your ability to lead a diverse team effectively.
✨Tip Number 3
Familiarise yourself with EFI's mission and values. Understanding their focus on job-ready graduates will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 4
Stay updated on the latest digital marketing tools and trends, especially those relevant to the education sector. Being knowledgeable about platforms like Microsoft Dynamics and Google Analytics will set you apart from other candidates.
We think you need these skills to ace Head of Marketing – Fashion Retail Academy (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the fashion and education sectors. Emphasise your achievements in digital marketing campaigns and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the industry. Discuss your understanding of EFI's mission and how your skills align with their goals, particularly in driving growth and engagement.
Showcase Relevant Skills: In your application, clearly outline your expertise in SEO, PPC, and CRM systems. Mention specific tools you have used, such as Google Analytics and HubSpot, to demonstrate your technical proficiency.
Highlight Leadership Experience: Since the role involves managing a team, be sure to include examples of your leadership experience. Discuss how you've built high-performing teams and driven successful marketing strategies in previous roles.
How to prepare for a job interview at Themodems
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific examples where you successfully launched products or drove growth, particularly in the education sector if applicable.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your experiences in leading and developing high-performing teams. Discuss how you've motivated your team to achieve KPIs and foster collaboration.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around tools like Google Analytics, HubSpot, and Microsoft Dynamics. Be prepared to explain how you've used these tools to drive marketing success in your previous roles.
✨Emphasise Your Passion for Education
Express your enthusiasm for the education sector and how it aligns with your career goals. Share any relevant experiences that demonstrate your commitment to fostering growth and development in students.
