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For Companies At a Glance
- Tasks: Lead marketing tech improvements and manage product capabilities.
- Company: Join a top entertainment provider with casinos and more across the Atlantic.
- Benefits: Enjoy a hybrid work model and a competitive salary with bonuses.
- Why this job: Be part of a growing team with opportunities for advancement and innovation.
- Qualifications: Strong knowledge of Martech, Adtech, and stakeholder management experience required.
- Other info: Work in a vibrant Manchester office with a focus on digital marketing.
The predicted salary is between 40000 - 84000 £ per year.
Marketing Technology Manager
Casinos, Entertainment & iGaming
£50,000 – £60,000 + 10% Bonus
Hybrid 2/3 days in the office
Manchester
I'm partnering with one of the world's leading entertainment providers. They operate both sides of the Atlantic, and have casinos in Atlantic City, and soon to have one in Las Vegas. Alongside their casinos, they have a golf course, a race track, and much more.
As part of a regionalisation strategy, they have built up their Manchester office for the last couple of years. There's lots of opportunities for people to move on and up.
The business has amassed a tonne of data on their customers across all of their products, especially in the digital realm.
They have built powerful inbuilt marketing platform, and implemented tech like Braze. They seek a tech minded marketer to help them build the roadmap, and lead best in class implementation of marketing technology across the business.
Duties
- Lead continuous improvement of marketing capabilities
- Be the product owner of all martech in the business, and provide stakeholders the insight in to capability
- Regular product discovery with other platforms to uncover opportunities
- Help marketing teams translate requirements to dev and product teams
- Develop compelling business cases for new strategic initiatives
You
- Good knowledge of Martech and Adtech
- Experience of strong stake holder management
Marketing Technology Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager
✨Tip Number 1
Familiarize yourself with the latest trends in marketing technology and ad tech. Being well-versed in tools like Braze and understanding how they can enhance customer engagement will set you apart.
✨Tip Number 2
Network with professionals in the iGaming and entertainment sectors. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights.
✨Tip Number 3
Showcase your stakeholder management skills by preparing examples of how you've successfully collaborated with different teams in previous roles. This will demonstrate your ability to bridge the gap between marketing and tech.
✨Tip Number 4
Research the company’s recent projects and initiatives. Understanding their current marketing strategies and challenges will allow you to tailor your discussions during interviews and show that you're genuinely interested.
We think you need these skills to ace Marketing Technology Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of a Marketing Technology Manager. Highlight your experience with martech and adtech, as well as your ability to manage stakeholders effectively.
Tailor Your CV: Customize your CV to reflect your relevant experience in marketing technology. Include specific examples of how you've led improvements in marketing capabilities or managed product ownership in previous roles.
Craft a Strong Cover Letter: Write a compelling cover letter that showcases your passion for the entertainment industry and your technical marketing skills. Mention any experience with platforms like Braze and how you can contribute to the company's goals.
Highlight Data-Driven Achievements: Emphasize your ability to leverage data in marketing strategies. Provide examples of how you've used customer data to drive decisions and improve marketing outcomes in past positions.
How to prepare for a job interview at 3Search
✨Show Your Martech Knowledge
Make sure to highlight your understanding of marketing technology and ad tech during the interview. Be prepared to discuss specific tools you've used, like Braze, and how they can enhance marketing capabilities.
✨Demonstrate Stakeholder Management Skills
Since strong stakeholder management is crucial for this role, come equipped with examples of how you've successfully collaborated with different teams. Share stories that showcase your ability to translate technical requirements into actionable insights.
✨Prepare for Product Discovery Discussions
Expect questions about product discovery and how you identify opportunities within marketing platforms. Think of instances where you've led or contributed to such initiatives and be ready to explain your approach.
✨Craft Compelling Business Cases
Be ready to discuss how you would develop business cases for new strategic initiatives. Prepare a few examples from your past experiences where you successfully advocated for a project or technology investment.
