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- Tasks: Lead digital marketing strategies and enhance brand presence across all channels.
- Company: Insignia is a global luxury consultancy offering bespoke services since 1996.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Join a visionary team shaping luxury experiences and driving impactful digital initiatives.
- Qualifications: 5+ years in digital marketing, preferably in the luxury sector; degree in business or marketing.
- Other info: Opportunity to mentor a junior team and work with high-profile clients globally.
The predicted salary is between 48000 - 84000 £ per year.
Founded in 1996, Insignia began its journey as a provider of travel-related services and payment cards. Today, it has flourished into a comprehensive global luxury consultancy service, offering a bespoke 360-degree approach customised to meet each member's needs. With 24/7 access to dedicated personal assistants and an in-house lifestyle team, Insignia brings unprecedented service to its members. Insignia showcases an enviable range of super-premium and premium payment cards, from exquisite jewellery-inspired designs to refined luxury metal finishes. These offer unlimited spending potential and are tailored for business and individual use. With over 28 years of experience, Insignia has mastered the art of catering to the lifestyle needs of the most influential and affluent individuals across the globe. Today it is present in 7 cities – Dubai, London, New York, Hong Kong, Valletta, Bratislava and Geneva.
Position Overview: We are seeking a dynamic and experienced Senior Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.
Key Responsibilities:
- Develop and implement a comprehensive digital strategy that aligns with the businesses (Insignia Group of Companies (premium cards and concierge offering).
- Develop growth strategies to increase brand awareness, engagement, and acquisition.
- Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies. This includes ads and landing pages.
- Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
- Management and enhancement of the marketing CRM (Hubspot).
- Utilise CRM to drive segmentation of audiences and messages.
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
- Utilise analytics and customer insights to inform decision-making and optimise digital initiatives. Track KPIs and ROI for all digital activities.
- Manage the digital budget effectively, ensuring cost-efficiency while maximising the impact of digital initiatives.
- Work closely with the sales, lifestyle boutique and customer service teams to ensure alignment of marketing strategies and goals.
- Work with the PR team and partners to execute campaigns and drive ROI alongside sales.
- Identify and manage relationships with external agencies on A/B testing landing pages, website/analytics enhancements and ensure the site is lead gen ready.
- System solution finding for supporting sales and marketing processes - Develop and execute strategies to generate and nurture leads through digital channels.
- Stay informed of digital marketing trends, competitive landscape, and industry best practices to keep Insignia ahead of the curve.
- Lead and mentor a small, junior digital marketing team and foster a collaborative, result driven and innovative team environment.
Professional Requirements:
- Business and/or marketing or digital media degree or equivalent.
- Previous background within the luxury sector is preferable.
- Over 5 years’ experience within digital marketing.
- Proven track record of developing and executing successful digital marketing strategies.
- Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
- Creative and strategic thinker.
- Ability to analyse data and translate insights into actionable strategies. Must have a growth mindset.
- Proficiency in marketing automation and CRM tools.
- Expertise in A/B testing and performance optimisation.
- Familiarity with luxury market dynamics and consumer behaviour.
- SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
- Excellent leadership, communication, and project management skills.
Head of Digital Marketing (London) employer: Insignia Group of Companies
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (London)
✨Tip Number 1
Network with professionals in the luxury sector. Attend industry events, webinars, or workshops where you can meet people who work in digital marketing for luxury brands. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest digital marketing trends, especially those relevant to the luxury market. Follow industry leaders on social media, subscribe to relevant newsletters, and engage in online forums to demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your experience with A/B testing and performance optimisation. Prepare specific examples of past campaigns where you successfully improved engagement or conversion rates, as this will highlight your analytical skills and strategic thinking.
✨Tip Number 4
Familiarise yourself with Insignia's brand and its unique offerings. Understanding their products and services will allow you to tailor your discussions and demonstrate how your digital marketing strategies can enhance their brand presence.
We think you need these skills to ace Head of Digital Marketing (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within the luxury sector. Emphasise your achievements in developing and executing successful digital strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Insignia's brand and its unique position in the luxury market. Discuss how your skills and experiences align with the responsibilities outlined in the job description.
Showcase Your Digital Expertise: In your application, provide specific examples of past digital marketing campaigns you've managed. Include metrics that demonstrate your success, such as increased engagement or improved ROI.
Highlight Leadership Skills: Since this role involves leading a team, be sure to mention any previous leadership experience. Discuss how you have mentored others and fostered a collaborative environment in your past roles.
How to prepare for a job interview at Insignia Group of Companies
✨Showcase Your Luxury Market Knowledge
Make sure to demonstrate your understanding of the luxury market dynamics during the interview. Discuss recent trends, consumer behaviours, and how they influence digital marketing strategies. This will show that you are not only familiar with the industry but also passionate about it.
✨Prepare for A/B Testing Discussions
Since the role involves optimising campaign performance through A/B testing, be ready to discuss your past experiences with this method. Share specific examples of tests you've conducted, the results, and how you used those insights to improve campaigns.
✨Highlight Your Leadership Skills
As a potential leader of a small team, it's crucial to convey your leadership style and experience. Prepare to share examples of how you've mentored others, fostered collaboration, and driven results in previous roles.
✨Demonstrate Data-Driven Decision Making
The ability to analyse data and translate insights into actionable strategies is key for this position. Be prepared to discuss how you've used analytics tools like Google Analytics in the past to inform your marketing decisions and track KPIs.
