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- Tasks: Lead content planning for Disney+ EMEA, shaping programming strategy and schedules.
- Company: Join the iconic Walt Disney Company, a leader in entertainment and storytelling.
- Benefits: Enjoy a 4-day in-office policy and work with a creative, dynamic team.
- Why this job: Be part of a fast-paced environment that values creativity and innovation in content.
- Qualifications: Significant experience in media programming and a passion for content is essential.
- Other info: This role is based in Hammersmith, London, collaborating with teams across Europe and the US.
The predicted salary is between 72000 - 108000 £ per year.
Reporting to the VP, Programming, Disney+ EMEA, the Director, Content Planning will help evolve and execute the editorial framework and content strategy for our EMEA DTC content offering, to drive maximum subscriber acquisition, engagement and retention.
The Director will create the optimum content release schedule built from all our owned US content pipelines; global, regional and local acquisitions; unpublished library and EMEA, APAC and LATAM Original Productions.
Key responsibilities- Define the region-wide content planning schedules for DTC programming.
- Shape the overall programming strategy for Disney+ EMEA, identifying priority content genres/categories/titles to attract and retain key audience segments, drawing on data-driven insights on the content preferences and needs of different consumer cohorts.
- Set regional programming priorities, working collaboratively with country programming leads and regional EMEA content team, to create high impact programming events that leverage TWDC brands and franchises.
- Assure optimised cadence of all content types, satisfying our taste base segments and audiences.
- Develop a clear view of learnings and best practices across programming and planning, that is shared and applied across all local markets.
- Execute and update a strong data-led approach to our content planning strategies, in the long, mid and short term, including day to day schedules and reactive programming changes.
- Work with the global programming team in LA to adapt the global strategy to the region where appropriate and serve as the lead relationship for all European programming strategy/needs, working closely with all local heads of programming.
- Work closely with the EMEA content teams responsible for commissioning original content; content acquisitions; content operation and localisation team, merchandising team, analytics and insight team, strategic and propositions team, Global, Regional and Local.
- Consolidate regional and local content calendars and schedules, ensuring efficient alignment of priorities where possible.
This role requires the ability to shape and lead a high performing team; in an ever changing and evolving environment, work effectively and collaboratively with peers in London, local markets, and the US.
Specific experience we are looking for- Significant experience managing a television/video editorial and programming strategy.
- Proven success in an executive level media Video Content/Programming role, ideally with multi-market experience in Europe.
- SVOD/streaming and content windowing experience would be beneficial.
- Ability/experience in selecting content for a service, planning/programming the service, and using data to guide/adjust editorial strategy.
- A passion for, and deep understanding, of content.
- Experience in developing and managing a team of programmers.
- Balanced analytical and creative thinker with ability to leverage data to drive programming strategy/decisions as well as view and understand content editorially.
- Inspires creativity and innovation.
- Strong relationship skills within a matrix organisation.
- Drives results and motivates the team in a fast paced environment.
- Collaboration and influencing at all levels.
The role is based in Hammersmith, London, and we operate a 4-day in-office policy.
Director, Content Planning Disney+ EMEA (London) employer: Disney
Contact Detail:
Disney Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Content Planning Disney+ EMEA (London)
✨Tip Number 1
Familiarise yourself with Disney+'s current content offerings and strategies in the EMEA region. Understanding their existing programming and how they engage different audience segments will help you articulate your vision for enhancing their content planning.
✨Tip Number 2
Network with professionals in the media and streaming industry, especially those who have experience with SVOD platforms. Building relationships can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 3
Stay updated on the latest trends in content consumption and data analytics. Being able to discuss how these trends impact programming decisions will demonstrate your analytical skills and your ability to adapt strategies based on consumer behaviour.
✨Tip Number 4
Prepare to showcase your leadership style and how you foster collaboration within teams. Since this role involves working closely with various departments, highlighting your experience in managing diverse teams and driving results will be crucial.
We think you need these skills to ace Director, Content Planning Disney+ EMEA (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content planning and programming strategy. Focus on your achievements in previous roles, especially those that demonstrate your ability to drive subscriber engagement and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content and your understanding of the streaming landscape. Discuss how your skills align with the responsibilities of the Director role and provide specific examples of your past successes in similar positions.
Showcase Data-Driven Insights: Emphasise your experience with data analysis in your application. Provide examples of how you've used data to inform content strategies or programming decisions, as this is crucial for the role at Disney+ EMEA.
Highlight Collaborative Experience: Since the role requires working closely with various teams, mention any experience you have in cross-functional collaboration. Highlight instances where you successfully influenced stakeholders or led teams to achieve common goals.
How to prepare for a job interview at Disney
✨Understand the Content Landscape
Familiarise yourself with the current trends in streaming content, especially within the EMEA region. Be prepared to discuss how you would leverage data-driven insights to shape programming strategies that resonate with diverse audience segments.
✨Showcase Your Leadership Skills
Highlight your experience in managing high-performing teams and how you've successfully navigated collaborative environments. Be ready to provide examples of how you've inspired creativity and innovation within your team.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss specific instances where you've used data to inform content selection and programming decisions. This role requires a strong analytical mindset, so be sure to articulate how you've applied data insights to enhance viewer engagement and retention.
✨Build Relationships Across Teams
Emphasise your ability to work collaboratively with various stakeholders, both locally and globally. Share experiences where you've successfully influenced and aligned priorities across different teams to achieve common goals.
