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- Tasks: Lead brand growth and marketing strategies for a premium ladieswear brand.
- Company: Join a bold, owner-led scale-up with ambitious plans for 2025.
- Benefits: Competitive salary up to £80k and the chance to shape a brand's future.
- Why this job: Be at the forefront of brand evolution and community building in a vibrant culture.
- Qualifications: Senior marketing experience in e-commerce fashion and strong leadership skills required.
- Other info: Ideal for creative thinkers who thrive in fast-paced environments.
The predicted salary is between 48000 - 64000 £ per year.
Head of Brand | Scale Up Premium Ladieswear Brand | Salary up to £80k
Zachary Daniels Recruitment are proud to be partnered with a premium ladieswear brand who have bold ambition for 2025. A scale up brand that is owner led, this is a briliant opportunity for a Head of Brand to work hand in hand with the owners to drive growth and play a pivotal role in brand expansion over the coming years.
As the Head of Brand, you'll be at the helm of shaping and executing dynamic marketing strategies to elevate brand image, increase awareness, and drive customer acquisition and sales. Working closely with the leadership team, you'll ensure that every marketing initiative aligns with business goals while delivering an unforgettable customer experience. You'll lead Content, Community, Creative, PR, and Partnerships, and own the growth marketing strategy across all channels.
Key responsibilities in the position of Head of Brand:
- Growth Strategy: Lead the charge in crafting and executing a growth marketing strategy that aligns with the brand's mission and business objectives.
- Brand Evolution: Partner with the Founder/Creative Director to refine and elevate the brand's image, ensuring consistency across all touchpoints.
- Community Building: Spearhead the growth of our community through social media, influencer partnerships, affiliates, and retention activities.
- Creative Leadership: Guide the creative team in developing standout content that resonates across all channels, ensuring timely delivery of world-class assets.
- PR Strategy: Cultivate strong relationships with key media partners, telling powerful brand stories that boost visibility and credibility.
- Performance Optimisation: Work with Product & Commercial teams to drive the perfect blend of paid and organic traffic, delivering high-performance creative assets for web and paid media.
- Budget Oversight: Manage the marketing budget with a sharp focus on cost efficiency and maximising impact.
- Reporting: Deliver regular performance reports to senior leadership, pinpointing key insights and areas for growth.
What We're Looking For In The Position of Head of Brand:
- Track Record in a Similar Role: Senior marketing leadership experience in the e-commerce fashion space, with a track record of driving brand success.
- Channel Expertise: Deep experience across a wide range of marketing channels-social, digital, partnerships, and more.
- Leadership & Culture: Strong leadership skills with a knack for building and inspiring teams that fit our vibrant, fast-paced culture.
- Creative Vision: A forward-thinking creative mindset, always staying ahead of industry trends and thinking outside the box.
- Digitally Savvy: In-depth understanding of digital marketing strategies, with a passion for data-driven decisions.
- Collaboration: A natural communicator who can effectively present and collaborate with senior leadership teams to drive results.
Bonus Points For:
- Communication Skills: Able to explain complex ideas in a clear, concise manner.
- Team Builder: Experience in managing and uniting a diverse, multidisciplinary team.
- Flexibility: Resilient in a fast-changing environment, able to pivot as needed.
- Retail Experience: Experience in apparel retail (DTC essential, B2B welcome).
- Adaptability: Comfortable working in a rapidly growing business with evolving processes and structures.
BH32266
Head of Brand employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Make sure to showcase your previous successes in driving brand growth, especially in the e-commerce fashion space. Highlight specific campaigns or strategies you've implemented that led to measurable results.
✨Tip Number 2
Demonstrate your leadership skills by sharing examples of how you've built and inspired teams in fast-paced environments. This will show that you can thrive in our vibrant culture.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and be ready to discuss how you've used data-driven decisions to optimize performance in past roles. This is crucial for the Head of Brand position.
✨Tip Number 4
Prepare to talk about your experience with community building through social media and influencer partnerships. Share any innovative approaches you've taken to engage customers and grow brand loyalty.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's mission, values, and current market position. This will help you tailor your application to align with their vision.
Highlight Relevant Experience: In your CV and cover letter, emphasize your senior marketing leadership experience in the e-commerce fashion space. Provide specific examples of how you've driven brand success in similar roles.
Showcase Your Creative Vision: Demonstrate your forward-thinking creative mindset by including examples of innovative marketing strategies you've implemented. Highlight any successful campaigns that resonate with the brand's target audience.
Tailor Your Application: Customize your cover letter to reflect your understanding of the role and how your skills match the key responsibilities outlined in the job description. Make sure to address how you can contribute to the brand's growth and community building.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Track Record
Be prepared to discuss specific examples from your previous roles that demonstrate your success in driving brand growth, particularly in the e-commerce fashion space. Highlight metrics and outcomes that showcase your impact.
✨Demonstrate Channel Expertise
Familiarize yourself with various marketing channels relevant to the role. Be ready to discuss how you've successfully leveraged social media, digital marketing, and partnerships to enhance brand visibility and customer acquisition.
✨Exhibit Creative Vision
Prepare to share your innovative ideas for brand evolution and community building. Discuss how you stay ahead of industry trends and how your creative mindset can contribute to the brand's ambitious goals.
✨Communicate Effectively
Practice explaining complex marketing strategies in a clear and concise manner. Strong communication skills are essential for collaborating with senior leadership and guiding your team, so be sure to convey your ideas confidently.
