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For Companies At a Glance
- Tasks: Lead consumer experience and events strategy for Penhaligon's, enhancing brand perception and engagement.
- Company: Join Puig, a family-owned leader in luxury fashion and beauty with over 100 years of heritage.
- Benefits: Enjoy a creative work culture, learning opportunities, and a competitive compensation package.
- Why this job: Be at the forefront of brand building and consumer experiences in a dynamic, international environment.
- Qualifications: Proven luxury retail experience, strong communication skills, and a passion for creativity and brand growth.
- Other info: Opportunity to influence change and collaborate with diverse teams across global markets.
The predicted salary is between 48000 - 72000 £ per year.
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
As Head of Consumer Experience and Events, you will be responsible for driving instrumental change and growth for Penhaligon’s by putting the consumer at the centre of our omnichannel journeys and experiences. In this role, you will play a pivotal role reporting to the Brand Director, helping shape the brand’s consumer experience strategy and ensuring it resonates with the brand’s vision and business strategy. This role offers a dynamic mix of strategy and GTM plans in collaboration with Campaign & Content, VM/SD, PR, CRM, Commercial Teams, Education & Product Marketing.
What you’ll get to do
- Consumer Experience:
- Develop consumer experience strategy for stores with the Education Team.
- Create recommendations for brand planograms with market-level localization opportunities.
- Optimize VM for brand perception, navigation, commercial lens, and experiential opportunities.
- Drive best practice guidelines for in-store campaign activations with the Campaign & Content Team for all key launches.
- Build consumer experience section in all GTM guidelines to drive growth and elevate market opportunities of in-store and OOO activations.
- Develop best practices for consumer experiences in future lifestyle categories.
- Research and define best practices for multi-offer retail experiences and merchandising.
- Amplify brand collaborations through stronger omni consumer experiences (instore/media/comms).
- Collaborate with Campaign and Content team to develop programs for key collaborations.
- Eventing:
- Establish best practice guidelines for campaign pop-up activations to enhance brand perception and conversion.
- Work with VM & Campaign team to build consumer experience sections in GTM guidelines (design, collateral, media approach, comms) to elevate these opportunities and reach larger audiences.
- Develop brand-building events and consumer experiences to drive global and regional brand awareness.
- Create 360 plans for memorable event supporting overall brand strategy and business goals.
- Drive development of unique event opportunities with markets, identifying local angles for collaborations.
- Develop eventing guidelines for WHS environments to propel growth and awareness with retail partners and larger accounts.
- Encourage markets to identify and pitch opportunities for the brand.
We’d love to meet you if you have
- Proven experience in luxury retail consumer experience/event roles.
- Understanding of retail across DTC and WHS environments, both permanent and promotional.
- Passion for brand building, retail, and creativity with a consumer and success-driven mindset.
- Ability to influence stakeholders at all levels, highly adaptable, and a natural agent for change.
- Leadership skills to inspire positive change across brand and markets.
- Strong and strategic verbal and written communication skills.
- Excellent attention to detail.
- Ability to quickly analyse situations and respond to those seeking advice/guidance.
- Self-starter with a positive, enthusiastic attitude.
- Open mindset and deep curiosity to understand others, listen without judgment, and act on diverse perspectives.
- Strong proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) for reporting, data analysis, and presentation creation.
A few things you’ll love about us
- An entrepreneurial, creative and welcoming work culture.
- A range of learning and development opportunities.
- An international company with plenty of opportunities to grow.
- A competitive compensation & benefits package.
Penhaligon\'s Head of Consumer Experience & Events (London) employer: PUIG Deutschland GmbH
Contact Detail:
PUIG Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Penhaligon\'s Head of Consumer Experience & Events (London)
✨Tip Number 1
Familiarise yourself with Penhaligon's brand values and consumer experience philosophy. Understanding their unique approach to luxury retail will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with professionals in the luxury retail sector, especially those who have experience in consumer experience and events. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss innovative ideas for enhancing consumer experiences in both physical and digital spaces. Think about how you can leverage technology and creativity to elevate Penhaligon's brand presence.
✨Tip Number 4
Showcase your leadership skills by sharing examples of how you've successfully influenced change in previous roles. Be ready to discuss how you can inspire teams and stakeholders to embrace new strategies.
We think you need these skills to ace Penhaligon\'s Head of Consumer Experience & Events (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Consumer Experience & Events at Penhaligon's. Understand the key responsibilities and required skills to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in luxury retail and consumer experience/event roles. Use specific examples that demonstrate your ability to influence stakeholders and drive brand growth, as these are crucial for this position.
Write a Compelling Cover Letter: In your cover letter, express your passion for brand building and creativity. Discuss how your background aligns with Penhaligon's vision and how you can contribute to enhancing their consumer experiences and events.
Showcase Your Communication Skills: Since strong verbal and written communication skills are essential for this role, ensure your application is well-structured and free of errors. Consider including a brief example of a successful project where your communication made a difference.
How to prepare for a job interview at PUIG Deutschland GmbH
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly research Penhaligon's and its brand values. Understand their consumer experience strategy and how it aligns with their overall business goals. This will help you articulate how your experience can contribute to their vision.
✨Showcase Your Event Management Skills
Prepare examples of past events you've managed, particularly in luxury retail. Highlight your ability to create memorable experiences that drive brand awareness and consumer engagement. Be ready to discuss how you can apply these skills to Penhaligon's event strategies.
✨Demonstrate Stakeholder Influence
Since the role requires influencing stakeholders at various levels, come prepared with examples of how you've successfully navigated complex relationships in previous roles. Discuss your approach to collaboration and how you can inspire positive change within teams.
✨Be Ready for Strategic Discussions
Expect questions about your strategic thinking and problem-solving abilities. Prepare to discuss how you would develop and implement consumer experience strategies, as well as how you would analyse market trends to enhance Penhaligon's offerings.
