At a Glance
- Tasks: Join us as a CRM Project & Marketing Executive, managing exciting eCRM projects and email campaigns.
- Company: Work with a leading global travel brand, making an impact in the industry.
- Benefits: Enjoy 1 day remote work per week and competitive pay rates of £200 - £240 per day.
- Why this job: Be part of a dynamic team, driving data-driven marketing strategies and enhancing customer engagement.
- Qualifications: Experience with CRM platforms like Salesforce and strong project management skills are essential.
- Other info: This is a 12-month contract role starting January 2025, perfect for ambitious individuals.
The predicted salary is between 40000 - 48000 £ per year.
CRM Project & Marketing Executive
Role: CRM Project & Marketing Executive
Specialism(s): CRM (Customer Relationship Management), eCRM, Email Marketing, Project Management, Campaign Management, Salesforce, Content Planning, Copywriting, Consumer Marketing, JIRA
Type: Contract, Inside IR35
Duration: 12 + Months
Start: January 2025
Location: London (1 day remote per week)
Pay Rate: £200 – £240 per day
CRM Project & Marketing Executive
CPS Group UK are delighted to be working with a leading, global travel brand to appoint a CRM Project & Marketing Executive for an initial 12-month contract. The CRM Project & Marketing Executive will support the CRM Manager by developing, implementing and maintaining key eCRM projects and automated email campaigns containing service/marketing messages.
The CRM Executive will also Support the business to achieve the attendance, room nights and revenue goals for key desitnations, and booking/revenue goals through CRM activity – with a focus on the delivery of a set of key data-driven email communications projects.
Key Responsibilities
• Help plan and implement key eCRM projects to meet the short and long-term needs of the business
• Scope business requirements for new eCRM projects (primarily data-driven dynamic email campaigns and key CRM-related digital projects)
• Engage with internal contacts and external agencies to effectively manage costs, timings and KPIs for each CRM marketing project.
• Apply solid project management skills to implement deliverables effectively in order to achieve agreed milestones, adhere to budgets and align with KPIs.
• Ensuring all eCRM projects are tracked with relevant reports to ascertain key insights/actions that can inform future planning and develop full documentation for each project to adhere with project management best practice.
• Manage the day-to-day running of all existing triggered eCRM programmes, ensuring updates and enhancements are delivered on time by supplying briefs/assets/feedback to agencies
• Ensuring sign-off in a timely manner and ensuring logic, creative and data are all correct and delivery is in accordance with brand guidelines.
• Develop new eCRM triggers as required (incl. email content planning, copywriting, image sourcing from our asset library, consideration of data and trigger logic to ensure accuracy and relevance to the intended audiences)
• Work with external CRM agency and internal stakeholders so that the triggers briefed are creatively magical, factually/brand-correct and have been thoroughly tested for accuracy before go-live.
• Ensure an effective relationship is maintained between the UK CRM team and wider stakeholders by adhering to best practice guidelines.
Required Skills & Experience
• Ability to track and monitor CRM/email marketing projects and campaigns with a particular focus on timely and efficient delivery of data-driven email tactics.
• Experience using multiple CRM / Email Marketing platforms (e.g. Salesforce, Braze)
• Exceptional partnering skills –building and maintaining effective relationships with internal and external stakeholders.
• Strong written and spoken English for commercial business environments
• Detail-focused, analytical and results orientated
• Strong documentation skills to capture and maintain complex eCRM programmes.
• Ability to manage multiple projects simultaneously and work both independently and as part of a team.
• Proactivity in suggesting creative and content improvements for our triggers and projects.
• Computer literate (Word, Excel, Outlook and PowerPoint).
For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on 02920 37 55 99 or email
CRM Project & Marketing Executive employer: CPS Group Limited
Contact Detail:
CPS Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Project & Marketing Executive
✨Tip Number 1
Familiarize yourself with CRM tools like Salesforce and Braze, as these are essential for the role. Consider taking online courses or certifications to boost your knowledge and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Network with professionals in the CRM and marketing fields. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Showcase your project management skills by discussing any relevant experiences where you successfully managed multiple projects. Use specific examples that highlight your ability to meet deadlines and work collaboratively with teams.
✨Tip Number 4
Stay updated on the latest trends in email marketing and consumer engagement strategies. Being knowledgeable about current best practices will help you stand out as a candidate who is proactive and forward-thinking.
We think you need these skills to ace CRM Project & Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the CRM Project & Marketing Executive position. Tailor your application to highlight relevant experiences in eCRM, email marketing, and project management.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with CRM platforms like Salesforce and your ability to manage multiple projects. Provide specific examples of successful email campaigns or projects you've led.
Showcase Your Skills: Demonstrate your strong written and spoken English skills by ensuring your application is clear, concise, and free of errors. Use professional language that reflects your understanding of the commercial business environment.
Tailor Your Cover Letter: Craft a personalized cover letter that addresses how your skills and experiences align with the company's goals. Mention your proactive approach to suggesting creative improvements and your ability to build effective relationships with stakeholders.
How to prepare for a job interview at CPS Group Limited
✨Showcase Your Project Management Skills
Be prepared to discuss your experience with project management, especially in the context of CRM and email marketing. Highlight specific projects you've managed, focusing on how you tracked progress, adhered to budgets, and met KPIs.
✨Demonstrate Your Analytical Abilities
Since the role emphasizes data-driven email campaigns, come ready to share examples of how you've used data to inform your marketing strategies. Discuss any tools or platforms you've used, like Salesforce or Braze, to analyze campaign performance.
✨Prepare for Creative Discussions
The job requires a proactive approach to content improvements. Think of creative ideas or enhancements you've implemented in past roles and be ready to discuss how they positively impacted your projects.
✨Emphasize Your Communication Skills
Strong written and spoken English is crucial for this role. Prepare to showcase your communication skills by discussing how you've effectively collaborated with internal teams and external agencies to achieve project goals.