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For Companies At a Glance
- Tasks: Lead marketing for a fast-growing fintech app, managing strategy and team expansion.
- Company: Join a mission-driven Series B fintech app with millions of users and ambitious growth plans.
- Benefits: Enjoy full autonomy over a multi-million-pound budget and the chance to shape global strategy.
- Why this job: Be part of a dynamic environment where your decisions directly impact company growth and user experience.
- Qualifications: Must have experience in mobile-first consumer apps and a proven track record in international markets.
- Other info: This role offers the opportunity to report directly to the board and influence key business decisions.
The predicted salary is between 72000 - 108000 £ per year.
We’re hiring a VP of Marketing for a Series B B2C fintech app that’s already reached millions of users and is now gearing up to double that number in the next 12 months. Backed by recent Series B funding and with revenues on track to double this year, this is a rare chance to shape the global growth of a truly mission-driven business.
You must have experience in mobile-first, app-based, consumer businesses with an international footprint.
Why This Role Matters
- You’ll own marketing end-to-end — from acquisition and brand to lifecycle and CRM.
- You’ll build and scale the team — currently 6 people, expected to grow significantly under your leadership.
- You’ll manage a multi-million-dollar budget — with full autonomy to invest where it counts.
- You’ll lead global strategy — helping the business expand into high-growth markets while continuing to scale in core regions.
- You’ll report directly to the board — with the chance to influence company-wide growth decisions.
What You’ll Own
- Budget ownership: manage and optimise a 7–8 figure annual spend across global markets.
- Hiring and team design: build the structure needed to hit ambitious growth goals.
- Cross-functional leadership: partner with product, engineering, ops, and more to define GTM.
- International expansion: adapt strategies for high-potential markets (both developed and emerging).
- Data-led decision making: drive efficient, measurable growth while building long-term brand equity.
What We’re Looking For
- You’ve led marketing at Director or VP level in a mobile-first, app-based startup or scaleup.
- You have a track record of owning brand + performance — not just one or the other.
- You’ve scaled across multiple international markets, not just the UK or US.
- You’re comfortable balancing short-term wins with long-term investment.
- You’ve built teams from scratch and understand how to scale fast without losing quality.
- You thrive in dynamic, high-growth environments — ambiguity doesn’t scare you.
Not the right fit if:
- Your background is mostly B2B SaaS, agency, or web-only businesses.
- You haven’t led in a mobile-first, app-centric environment.
- You’ve only worked in single-market companies.
If you’re a marketing leader who’s grown users and revenue in mobile-first consumer apps, comfortable owning the 0–1 and 1–100 marketing journey, and excited about leading a brand with millions of users across global markets, we’d love to hear from you.
VP of Marketing – Series B Fintech App (London) employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Marketing – Series B Fintech App (London)
✨Tip Number 1
Network with professionals in the fintech and mobile app sectors. Attend industry events, webinars, or meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Research the latest trends in mobile-first marketing strategies. Being well-versed in current practices will not only help you in interviews but also demonstrate your commitment to staying ahead in the rapidly evolving fintech landscape.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled marketing efforts in international markets. Highlighting your experience in adapting strategies for diverse audiences will be crucial in showcasing your fit for this role.
✨Tip Number 4
Familiarise yourself with the company's mission and values. Understanding their goals will allow you to align your vision for marketing with theirs, making you a more attractive candidate who can contribute to their growth effectively.
We think you need these skills to ace VP of Marketing – Series B Fintech App (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in mobile-first, app-based consumer businesses. Emphasise your achievements in scaling marketing efforts across international markets, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and how your previous roles have prepared you to lead marketing for a Series B startup. Mention specific examples of how you've driven growth and built teams in similar environments.
Showcase Data-Driven Success: Include metrics and data in your application that demonstrate your ability to make data-led decisions. Highlight any successful campaigns or strategies you've implemented that resulted in measurable growth.
Prepare for Potential Questions: Anticipate questions related to your experience with budget management and team building. Be ready to discuss how you would approach the challenges of leading marketing for a rapidly growing fintech app.
How to prepare for a job interview at Propel
✨Showcase Your Mobile-First Experience
Make sure to highlight your experience in mobile-first, app-based businesses. Prepare specific examples of how you've successfully driven growth in similar environments, as this is crucial for the role.
✨Demonstrate Leadership Skills
Be ready to discuss your experience in building and scaling teams. Share insights on how you've managed diverse teams and fostered a collaborative culture, especially in high-growth settings.
✨Prepare for Budget Management Questions
Since you'll be managing a multi-million-dollar budget, come prepared with examples of how you've optimised marketing spend in previous roles. Discuss your approach to balancing short-term wins with long-term investments.
✨Understand Global Market Dynamics
Research the fintech landscape in various international markets. Be prepared to discuss strategies for adapting marketing efforts to different regions, showcasing your understanding of both developed and emerging markets.
