Head of Content Marketing (Hybrid, Full-Time) (London)

At Smart Working, our mission is to empower companies to work with the best people in the world. We believe that by unlocking human potential globally, we create opportunities for growth, innovation, and progress on a transformative scale. Our goal is to eliminate geographic and resource barriers, enabling great people and great companies to thrive. We’re working towards a future where anyone, anywhere, can access life-changing opportunities.

We’re a high-growth tech company solving complex hiring challenges through speed, quality, and a human-centric approach. Now, we’re looking for a strategic Head of Content Marketing to shape our brand narrative, elevate our thought leadership, and build a powerful content engine that drives engagement and demand. This role offers the autonomy to design and execute a full-stack content strategy — from long-form content and case studies to video, social media, and email marketing. You’ll work in a dynamic, scale-up environment where rapid execution and strategic thinking go hand-in-hand — no red tape, just real impact. You’ll join a high-performance team that values ambition, creativity, and accountability, while enjoying hybrid working flexibility (3 days in our London office and 2 days working from home). If you’re passionate about crafting compelling content that builds brand authority, influences buyer journeys, and connects with technical and business audiences, we’d love to hear from you.

What you’ll be doing

• Own the Content Strategy: Develop and implement a comprehensive content strategy that drives brand authority, demand generation, and trust.
• Content Creation: Create high-impact content across multiple formats — long-form articles, case studies, video, email, social media, and web content.
• Editorial Calendar Management: Plan and manage a content calendar aligned with commercial goals, product launches, and market trends.
• Cross-Functional Collaboration: Work closely with the Leadership Team, Sales, and Digital Marketing to align content with every stage of the buyer and candidate journey.
• Build and Lead a Team: As we scale, you’ll lead a small team of writers, editors, and freelancers — but be hands-on in the early stages.
• Performance Tracking: Measure content effectiveness using SEO, engagement, and conversion metrics to refine strategies and amplify impact.
• Brand Voice & Consistency: Ensure all content aligns with Smart Working’s tone of voice, maintaining clarity, credibility, and consistency across all channels.

Must-Have Skills

• 5+ years in content leadership, ideally in B2B, SaaS, tech, or high-growth environments.
• Deep understanding of SEO, storytelling, and audience psychology.
• Proven ability to distil complex ideas into engaging, digestible content.
• Experience managing a content calendar and coordinating multiple stakeholders.
• Excellent written and verbal communication — you obsess over clarity and craft.
• Bonus points if you’ve created content for technical or developer-focused audiences.

Perks & benefits

• Hybrid working (London-based team).
• 24 days holiday + your birthday off.
• Annual wellness budget.
• Training budget.
• Company awards and team days out.
• 1 week work from anywhere.

At Smart Working, content is more than words — it’s a strategic force that shapes narratives, influences decisions, and drives impact. If you’re ready to lead the charge, craft compelling stories, and leave a legacy, we want to hear your vision.