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For Companies At a Glance
- Tasks: Lead marketing strategy and execute campaigns to boost firm growth.
- Company: Join a top regional law firm known for its innovative approach.
- Benefits: Enjoy a dynamic work environment with opportunities for professional development.
- Why this job: Make an impact in a collaborative culture while enhancing your marketing skills.
- Qualifications: 5 years in marketing, preferably within professional services; strong communication skills required.
- Other info: Only candidates with relevant experience in specific sectors will be considered.
The predicted salary is between 43200 - 72000 £ per year.
Blue Legal are working exclusively with a leading regional law firm who are recruiting a Marketing Manager to join their office. The role will be based around the development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing partners and the CFO.
The Responsibilities:
- Work with department heads to create and execute annual marketing and BD plans, manage the marketing budget, and analyse market data for growth.
- Oversee strategic projects, ensuring alignment with firm goals and effective collaboration with all relevant stakeholders.
- Develop targeted marketing campaigns, manage client database, and ensure follow-ups to build and maintain client relationships.
- Manage firm-wide advertising, organise marketing events, liaise with departments for content creation, and oversee sponsorships.
- Manage and update the firm’s website, oversee social media accounts, and collaborate on SEO/PPC strategies.
- Enhance media relationships, manage PR opportunities, and lead digital PR efforts, including maintaining firm reviews and handling media inquiries.
- Advise on pitch strategy, manage pitch documents, ensure brand consistency, and oversee directory submissions.
- Organise and attend client hospitality events, manage networking opportunities for fee earners, and represent the firm at hosted events.
The Candidate:
- 5 years in marketing/BD, with a strong understanding of professional services processes and experience in managing conflicting priorities in partner-led environments.
- Excellent written and oral communication skills, with the ability to create compelling content tailored to specific audiences.
- Proficient in MS Office and e-marketing, with experience in organising and hosting both in-person and virtual events.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Marketing Manager (, , United Kingdom) employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (, , United Kingdom)
✨Tip Number 1
Network with professionals in the legal sector. Attend industry events, webinars, or local meetups to connect with individuals who work in law firms or related fields. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest marketing trends specific to the legal industry. Understanding how marketing strategies differ in professional services will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 3
Prepare to discuss your experience with managing marketing budgets and analysing market data. Be ready to share specific examples of how you've successfully executed marketing plans in previous roles, especially in a partner-led environment.
✨Tip Number 4
Showcase your ability to create compelling content tailored to different audiences. Consider preparing a portfolio of your previous work that highlights your writing skills and successful marketing campaigns, as this will set you apart from other candidates.
We think you need these skills to ace Marketing Manager (, , United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing within professional services, particularly in law firms or similar sectors. Use specific examples that demonstrate your ability to manage conflicting priorities and develop marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the firm’s needs. Mention your experience with developing marketing strategies and managing budgets, and explain how you can contribute to their goals.
Showcase Communication Skills: Since excellent written and oral communication skills are crucial for this role, ensure your application reflects this. Use clear, concise language and provide examples of compelling content you've created in the past.
Highlight Relevant Experience: In your application, emphasise your experience in managing marketing campaigns, client relationships, and events. Be specific about your achievements and how they align with the responsibilities outlined in the job description.
How to prepare for a job interview at Blue Legal
✨Know Your Marketing Strategy
Make sure you understand the fundamentals of marketing strategy, especially in a legal context. Be prepared to discuss how you would develop and execute a marketing plan that aligns with the firm's goals.
✨Showcase Your Communication Skills
Since excellent written and oral communication skills are crucial for this role, prepare examples of compelling content you've created. Be ready to demonstrate how you tailor your messaging for different audiences.
✨Familiarise Yourself with Relevant Tools
Brush up on your proficiency in MS Office and e-marketing tools. If you have experience with SEO/PPC strategies or managing social media accounts, be sure to highlight that during the interview.
✨Prepare for Scenario Questions
Expect questions about managing conflicting priorities and working with various stakeholders. Think of specific examples from your past experience where you successfully navigated these challenges.
