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- Tasks: Lead a marketing team to develop impactful strategies and oversee multi-channel campaigns.
- Company: Join a successful B2B services company based in Lancashire, driving business growth.
- Benefits: Competitive salary, opportunity for professional growth, and a dynamic work environment.
- Why this job: Shape marketing strategies while mentoring a talented team in a collaborative culture.
- Qualifications: Proven marketing experience, strong leadership skills, and excellent communication abilities required.
- Other info: This is a fully office-based role in Lancashire, requiring presence five days a week.
The predicted salary is between 80000 - 90000 £ per year.
We’re recruiting for a successful Lancashire based B2B services looking for a Marketing Director to lead a marketing team and support multiple business units to develop and deliver high-impact marketing activity. Acting as a centralised marketing function you’ll manage external marketing agencies, oversee thought leadership initiatives, and drive demand-generation efforts that support business growth.
Key Responsibilities
- Develop and execute a cohesive marketing strategy, ensuring alignment across multiple business units.
- Act as a strategic advisor to business leaders, helping drive commercial objectives through marketing.
- Lead, mentor, and develop a high-performing team of six marketing professionals.
- Oversee multi-channel campaigns, including digital, content, events, and demand generation.
- Manage relationships with external marketing agencies, ensuring effective collaboration and execution.
- Drive brand positioning and messaging, maintaining consistency across all business units.
- Leverage data-driven insights to optimise marketing performance and refine strategies.
- Oversee the creation of thought leadership content, including whitepapers, case studies, and webinars.
- Manage budgets, track campaign performance, and ensure compliance with high-quality standards.
Key Requirements
- Experienced in marketing, with a background in a major agency or in-house marketing leadership role.
- Adept at leading centralised marketing functions that support multiple business units.
- Strong in stakeholder management, able to influence and collaborate at a senior level.
- Confident in managing large-scale client activities and agency relationships.
- Skilled in budget management, with proven P&L accountability.
- Excellent in written and verbal communication, comfortable engaging with senior teams and external partners.
- A proactive and solution-focused thinker with strong organisational skills and attention to detail.
- Experienced in mentoring and talent development, with a passion for building high-performing teams.
This is a unique opportunity to shape the marketing strategy of a growing organisation, leading a talented team and working across multiple business units. If you’re a dynamic marketing leader who thrives on strategic collaboration and execution, we’d love to hear from you.
This is a fully office based role and will be required to be in their Lancashire office 5 days a week.
Marketing Director (Bolton) employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (Bolton)
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B services. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing strategy.
✨Tip Number 2
Familiarise yourself with the specific challenges and opportunities within the Lancashire market. Understanding local business dynamics can help you tailor your approach and demonstrate your strategic insight during discussions.
✨Tip Number 3
Prepare to discuss your experience in managing multi-channel campaigns and how you've successfully driven demand generation in previous roles. Be ready to share specific examples that highlight your leadership and strategic thinking.
✨Tip Number 4
Research the company’s current marketing initiatives and be prepared to offer insights or suggestions on how they could enhance their brand positioning. Showing that you've done your homework will set you apart as a proactive candidate.
We think you need these skills to ace Marketing Director (Bolton)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership roles, particularly in B2B environments. Emphasise your achievements in managing teams and executing successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs and how your skills align with their objectives. Mention specific examples of how you've driven demand generation and managed multi-channel campaigns.
Showcase Leadership Skills: In your application, highlight your experience in mentoring and developing teams. Provide examples of how you've led marketing professionals to achieve high performance and fostered a collaborative environment.
Demonstrate Data-Driven Decision Making: Include instances where you've used data insights to optimise marketing performance. This could involve discussing how you've tracked campaign success or adjusted strategies based on analytics.
How to prepare for a job interview at Nigel Wright Recruitment
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and execute cohesive marketing strategies. Prepare examples of past strategies you've implemented and how they aligned with business objectives.
✨Highlight Leadership Experience
Since you'll be leading a team of six marketing professionals, it's crucial to showcase your leadership skills. Share specific instances where you've mentored or developed team members, and discuss the impact of your leadership on team performance.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing relationships with senior stakeholders. Be ready to discuss how you've influenced decision-making and collaborated effectively across different business units.
✨Demonstrate Data-Driven Decision Making
The role requires leveraging data to optimise marketing performance. Bring examples of how you've used data insights to refine strategies or improve campaign outcomes, showcasing your analytical skills.
