Chief Marketing Officer (London)

At Mindful Chef, our mission is to make healthy eating easy. A certified B-Corp & the UK’s highest-rated recipe box brand, we’ve served more than 350,000 customers across the UK and delivered over 30 million meals. We are seeking a growth-oriented Chief Marketing Officer to lead our next chapter of brand and customer expansion.

This is a pivotal leadership role responsible for owning customer growth and brand strategy. The CMO will define and execute an ambitious marketing vision that strengthens our position as a category leader in healthy, premium recipes. They will own the brand, champion our customer and be responsible for the performance of acquisition and retention. They will work across brand, data and performance to step-change brand equity & awareness, growth in customer volume and LTV.

You’ll lead a talented marketing team of 16 (3 direct reports), and collaborate closely with product, commercial and data teams to deliver growth across the entire funnel, from first click to loyal customer.

You will:

• Own and execute a high-growth marketing strategy focused on customer acquisition and improved CPAs.
• Oversee all growth marketing channels ATL and BTL (digital, offline, partnerships, affiliates, influencer, TV), ensuring efficient channel mix, CPA control and scalable performance.
• Set and own the marketing vision, strategy, and roadmap with a focus on growth and long-term brand awareness.
• Lead the development of customer segmentation, lifecycle journeys, and personalised retention strategies.
• Drive all performance marketing activity across digital and offline channels to optimise CPAs and ROI.
• Lead brand strategy, creative development and brand content to drive national brand awareness and deepen brand affinity.
• Build and mentor a high-performing marketing team, nurturing future leaders and a culture of accountability.
• Partner with Product and Data to ensure a seamless customer experience from first touchpoint to long-term loyalty.
• Monitor and analyse key KPIs to drive insight-led decision-making and continuous improvement.
• Represent the voice of the customer at the leadership level, influencing company-wide strategy.

Your profile:

• Proven experience in a senior marketing leadership role, ideally in DTC or consumer subscription models.
• Track record of delivering growth through both brand and performance marketing.
• Strong experience in brand strategy, owning how the brand is represented visually and tonally across the full funnel and across ATL and BTL channels.
• Strong analytical mindset with experience in customer segmentation, CLV modelling, and test-and-learn culture.
• Inspirational team leader with experience scaling high-performing teams across functions.
• Passionate about purpose-led brands, with a personal alignment to healthy, sustainable living.
• Data-literate, commercially astute, and comfortable operating at both strategic and hands-on levels.

Why us?

• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, summer hours and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.