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For Companies At a Glance
- Tasks: Develop and execute media strategies across various platforms to drive client growth.
- Company: Join a fast-growing digital agency focused on retail and ecommerce success.
- Benefits: Enjoy flexible work hours, remote options, and health benefits.
- Why this job: Be part of a collaborative team making a real impact in the digital marketing space.
- Qualifications: 4+ years in paid media strategy with strong analytical skills required.
- Other info: Opportunity for professional development and performance bonuses.
The predicted salary is between 36000 - 60000 £ per year.
Job Type: Full-Time
Industry: Digital Marketing / Retail & Ecommerce
Reports To: Director of Performance Marketing / Head of Digital Strategy
About Us
We are a fast-growing digital agency focused on driving measurable growth for retail and ecommerce brands. Our team of strategists, creatives, and analysts collaborates to craft campaigns that move the needle for clients ranging from emerging DTC startups to established omnichannel retailers.
Role Overview
As a Paid Media Strategist, you will be responsible for developing and executing performance-driven media strategies across paid social, search, and programmatic platforms. You’ll lead campaign planning, optimization, and analysis to help our clients grow profitably and sustainably. This is a client-facing role requiring both strategic thinking and hands-on execution.
Key Responsibilities
- Develop multi-channel paid media strategies aligned with client goals (e.g., ROAS, CPA, LTV).
- Build and manage campaigns across platforms including Meta, Google Ads, TikTok, Pinterest, and emerging channels.
- Monitor performance and proactively optimize campaigns to maximize efficiency and impact.
- Collaborate with creative and analytics teams to iterate on messaging, visuals, and audience targeting.
- Conduct audience research, competitive analysis, and market trend evaluation to inform strategies.
- Prepare and present campaign performance reports, insights, and recommendations to clients.
- Manage budgets, pacing, and forecasts to ensure efficient spend and goal attainment.
- Stay current on paid media trends, platform updates, and ecommerce best practices.
Required Qualifications
- 4+ years of experience in paid media strategy or digital advertising, preferably at an agency.
- Proven track record of managing and scaling paid campaigns for ecommerce/retail clients.
- Hands-on experience with Meta Ads Manager, Google Ads (Search & Shopping), and other key platforms.
- Strong analytical skills and proficiency with tools such as Google Analytics, Looker Studio, or Excel.
- Experience with attribution models and conversion tracking using GA4 and/or third-party tools.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Ability to manage multiple clients and projects in a fast-paced environment.
Preferred Qualifications
- Google Ads and/or Meta certifications.
- Agency experience with DTC brands or omnichannel retail.
What We Offer
- Competitive salary and performance bonuses.
- Flexible work schedule and remote-friendly culture.
- Opportunities for growth and professional development.
- Collaborative, innovative team environment.
- Health, dental, and vision benefits.
- Paid time off, holidays, and wellness days.
Paid Media Strategist employer: Tribal Tech - The Digital, Data & AI Specialists
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Google Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work with ecommerce brands. Attend industry events or join online forums to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in strategy development and optimisation. Be ready to share measurable results that highlight your impact on client success.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your strategies. Familiarity with tools like Google Analytics and Looker Studio will be a big plus, so brush up on these before your interview.
We think you need these skills to ace Paid Media Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media strategy and digital advertising. Focus on specific achievements, such as successful campaigns you've managed, and quantify results where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role of Paid Media Strategist. Mention specific platforms you have experience with, like Meta Ads Manager and Google Ads, and how you've used them to drive results.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples of how you've used data to inform your strategies. Discuss any tools you're proficient in, such as Google Analytics or Looker Studio, and how they contributed to campaign success.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to developing multi-channel paid media strategies. Prepare to share case studies or examples of past campaigns, focusing on your strategic thinking and hands-on execution.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Know Your Platforms
Familiarise yourself with the key platforms mentioned in the job description, such as Meta Ads Manager and Google Ads. Be prepared to discuss your hands-on experience with these tools and how you've used them to drive successful campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical abilities by discussing specific examples of how you've used data to optimise campaigns. Highlight your proficiency with tools like Google Analytics and how you've translated insights into actionable strategies.
✨Understand Client Goals
Research common client goals in the ecommerce and retail sectors, such as ROAS and CPA. Be ready to explain how you would align your media strategies with these objectives and provide examples from your past experiences.
✨Prepare for Scenario Questions
Anticipate scenario-based questions where you might need to outline your approach to campaign planning or optimisation. Think about how you would handle budget management and pacing while ensuring goal attainment for multiple clients.
