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- Tasks: Lead and optimise digital advertising campaigns across various platforms.
- Company: Join a fast-growing company focused on innovation and exceptional customer experiences.
- Benefits: Enjoy a hybrid working model, competitive salary, and 20 days annual leave plus bank holidays.
- Why this job: Make a significant impact in a dynamic team while developing your marketing skills.
- Qualifications: 4+ years in performance marketing with expertise in META Ads and Google Ads required.
- Other info: Opportunity for continuous learning and development in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid)
Employment Type: Full-Time (37.5 hours per week)
NOTE: Applicants must have the right to work in the UK. We are unable to sponsor or take over sponsorship of an employment visa now or in the future.
ABOUT OUR COMPANY
We are a fast-growing company dedicated to delivering exceptional experiences through our products and services. With a strong focus on innovation and data-driven strategies, we are expanding our marketing team to enhance our digital presence and drive customer acquisition.
We are seeking a strategic and hands-on Performance Marketing Officer to lead our digital advertising efforts. This role will be pivotal in developing and executing a high-impact performance marketing strategy across multiple channels.
ROLE DESCRIPTION
The Performance Marketing Officer will take full ownership of our digital advertising strategy. You will be responsible for planning, implementing, and optimising paid media campaigns across META Ads, Google Ads, and other relevant platforms. Additionally, you will collaborate closely with internal teams and external partners to ensure the seamless execution of campaigns. This role requires a generalist mindset, as you will oversee both strategic planning and hands-on execution. Experience in building and optimising landing pages through platforms like ClickFunnels or HubSpot is essential. Some experience in ad creative production (both video and static) or collaborating effectively with creative teams is also preferred.
ROLE RESPONSIBILITIES
- Develop and implement a comprehensive performance marketing strategy to drive lead generation and customer acquisition.
- Manage and optimise paid media campaigns across META Ads, Google Ads, and other digital platforms.
- Monitor and allocate budgets of £10,000+ per month to maximise ROI.
- Build and test landing pages using ClickFunnels, HubSpot, or similar platforms to optimise conversion rates.
- Collaborate with creative teams to ideate and refine ad creatives (video and static).
- Conduct A/B testing, analyse campaign performance, and adjust strategies based on data insights.
- Provide regular reports and actionable insights to stakeholders.
- Stay updated on industry trends and emerging ad platform features.
REQUIREMENTS
- Minimum 4 years of experience in performance marketing, with a proven track record of managing digital ad campaigns.
- Experience managing budgets of £10,000+ per month.
- Expert-level knowledge of META Ads and Google Ads.
- Experience building and optimising landing pages using ClickFunnels, HubSpot, or similar platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in ad creative production (video and static) or proven ability to collaborate effectively with creative teams.
- Excellent project management and organisational skills.
- Managerial experience is a plus but not essential.
BENEFITS
- Competitive salary based on experience.
- Hybrid working model.
- 20 days of annual leave (increasing with years of service) plus Bank Holidays.
- Continuous learning and development opportunities.
- Opportunity to make a significant impact within a growing team.
APPLY NOW
If you are a data-driven marketer with a passion for creating high-performing campaigns, we would love to hear from you. Apply now and join us on our mission to grow and innovate in the digital space.
Performance Marketing Officer employer: Uapp
Contact Detail:
Uapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Officer
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around META Ads and Google Ads. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising budgets and improving ROI. Be ready to share metrics that highlight your success and how you adapted strategies based on data insights.
✨Tip Number 3
Showcase your experience with landing page optimisation tools like ClickFunnels or HubSpot. If possible, bring examples of landing pages you've built or improved, and explain the impact they had on conversion rates.
✨Tip Number 4
Highlight any collaborative projects you've worked on with creative teams, especially in producing ad creatives. Being able to demonstrate your teamwork skills will be crucial, as this role involves working closely with others to execute campaigns.
We think you need these skills to ace Performance Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with META Ads and Google Ads. Use specific metrics to demonstrate your success in managing campaigns and optimising budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your strategic mindset. Mention your experience with landing page optimisation and collaboration with creative teams, as these are key aspects of the role.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions in past campaigns. This will demonstrate your ability to monitor performance and adjust strategies effectively.
Highlight Relevant Tools Experience: Mention your familiarity with tools like ClickFunnels and HubSpot in your application. If you have experience in ad creative production, be sure to include that as well, as it aligns with the job requirements.
How to prepare for a job interview at Uapp
✨Showcase Your Data-Driven Mindset
As a Performance Marketing Officer, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight any tools or methodologies you’ve employed to track performance and make informed decisions.
✨Demonstrate Your Budget Management Skills
Since you'll be managing substantial budgets, it's important to convey your experience in this area. Discuss how you've allocated budgets effectively in previous roles and the results achieved. Be ready to explain your approach to maximising ROI on ad spend.
✨Prepare for Creative Collaboration
This role involves working closely with creative teams. Share examples of how you've collaborated on ad creatives, whether video or static. Discuss your understanding of the creative process and how you ensure that marketing strategies align with creative outputs.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Show your enthusiasm for continuous learning by discussing recent trends or changes in performance marketing that you find interesting. This demonstrates your commitment to staying ahead in the field and your proactive approach to professional development.
