Paid Social Account Director (Newcastle-under-Lyme)

We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear “Take me from 4th to 1st in my category”, “Help me grow 10% in a market declining 10%”, “Make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith helps brands make BOLD MOVES. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Client Information:

• Macmillan: Macmillan Cancer Support is a leading UK charity that provides physical, emotional, and financial support to people affected by cancer. Founded in 1911, the organization has grown to become one of the largest cancer support charities in the UK.
• Essity: Essity is a leading global hygiene and health company, developing and producing personal care and tissue products. The company was formed in 2017, following the split from SCA (Svenska Cellulosa Aktiebolaget), a Swedish forestry products company.

Responsibilities:

• Leadership & Strategy: Lead full-funnel strategy, test & learn implementation, performance attribution and be the client’s POC for strategic support.
• Client & Account Management: Develop, implement and supervise best practice, quality team materials and standardisation of processes across the team.
• Team & Line Management: Create a strong ‘team’ ethos and exhibit focused and positive team leadership.

Qualifications:

• Experience planning, managing and activating both brand and direct response campaigns on Paid Social (Facebook, Twitter, Snapchat, Pinterest).
• Advanced knowledge of Facebook family of apps, Twitter, Pinterest and Snapchat.
• Strong leadership and communication skills, as well as the ability to engage with senior clients.

Additional Information:

• Zenith UK has fantastic benefits on offer to all of our employees.
• Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.