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- Tasks: Lead digital marketing strategies to grow our dog food brand and engage customers.
- Company: Join years.com, a top UK D2C brand dedicated to enhancing dog owners' lives.
- Benefits: Enjoy 33 days of holiday and private medical insurance.
- Why this job: Be part of a passionate team making a real impact in pet care.
- Qualifications: Proven experience in D2C marketing and strong KPI management skills required.
- Other info: Hands-on role with opportunities to lead and innovate in digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
Head Of Digital Marketing The world’s best dog food, years.com, is looking for team members who want to help dog parents have more years together with their dogs. You will be joining one of the UK’s fastest growing direct to consumer brands, with an experienced founding team and a product you can truly be proud of. Skills required: Proven experience in creating growth for direct-to-consumer brands Own the performance of all digital channels (SEO, PPC, Social Media, Content etc) Implement digital strategies to acquire new customers Test different CRM techniques to improve overall customer retention and LTV Have a through and detailed grasp of KPI’s including subscription based KPI’s Ability to communicate and lead a team of digital marketers * Your role will be hands on, both doing and communicating/managing team members. Your application: Should include detailed KPI information which demonstrates your ability to grow brands and retain customers Ideal experience: Experience in a D2C consumer brand is essential Experience in a D2C subscription brand is ideal Included with your salary: 33 days holiday inclusive of bank holidays Private medical insurance
Head Of Digital Marketing employer: Years.com Careers
Contact Detail:
Years.com Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Digital Marketing
✨Tip Number 1
Make sure to showcase your hands-on experience in digital marketing. Highlight specific campaigns you've led that resulted in measurable growth for D2C brands, especially in subscription models.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing, particularly in SEO, PPC, and social media strategies. Being able to discuss recent changes or innovations can set you apart during interviews.
✨Tip Number 3
Prepare to discuss your approach to customer retention and LTV. Have examples ready of CRM techniques you've tested and the results they yielded, as this is crucial for the role.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've successfully managed a team. Be ready to explain how you communicate strategies and motivate your team to achieve KPIs.
We think you need these skills to ace Head Of Digital Marketing
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your proven experience in creating growth for direct-to-consumer brands. Use specific examples that showcase your success in managing digital channels like SEO, PPC, and Social Media.
Detail Your KPI Knowledge: Include detailed information about the KPIs you have worked with, especially those related to subscription-based models. This will demonstrate your ability to grow brands and retain customers effectively.
Showcase Leadership Skills: Since the role requires leading a team of digital marketers, highlight any previous leadership or management experience. Provide examples of how you've communicated and managed teams in past roles.
Tailor Your Application: Customize your application to reflect the values and mission of years.com. Show your passion for helping dog parents and how your skills align with their goals as a direct-to-consumer brand.
How to prepare for a job interview at Years.com Careers
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your proven experience in creating growth for direct-to-consumer brands. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved, especially focusing on KPIs related to customer acquisition and retention.
✨Demonstrate Your Hands-On Approach
Since the role requires a hands-on leader, share examples of how you've actively engaged in digital marketing tasks while also managing a team. Discuss how you balance doing the work and leading others, and provide insights into your management style.
✨Prepare for KPI Discussions
Make sure to bring detailed KPI information that showcases your ability to grow brands and retain customers. Be ready to explain how you track and analyze these metrics, particularly in subscription-based models, and how you've used this data to inform your strategies.
✨Familiarize Yourself with the Brand
Research years.com thoroughly before the interview. Understand their product, target audience, and market position. This will allow you to tailor your responses and demonstrate your genuine interest in contributing to their mission of helping dog parents enjoy more years with their pets.
