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- Tasks: Lead and execute marketing strategies for credit rating products in EMEA.
- Company: Join Morningstar DBRS, a top global credit rating agency empowering investors with transparency.
- Benefits: Enjoy a hybrid work environment with flexible remote options and collaborative in-person days.
- Why this job: Make a real impact in a growing region while developing your leadership skills.
- Qualifications: 5+ years in product marketing, preferably in financial services, with strong digital marketing skills.
- Other info: Opportunity to manage a direct report and expand leadership within a major business unit.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced product marketer to develop, lead, and execute the GTM strategy for Morningstar DBRS credit rating products and services in the EMEA region. This role involves delivering data-driven market insights, crafting clear product positioning and messaging, and executing demand generation campaigns to identify growth opportunities in key markets. It will start with one direct report and offers potential for leadership expansion within a growing region, impacting one of Morningstar’s largest business units.
The Senior Marketing Manager will oversee all product marketing activities in EMEA, serve as a subject matter expert, and lead regional pipeline growth. The role requires collaboration with Business Development, Brand and Event Marketing, and other teams to advance initiatives.
Candidates should have experience in campaign development and GTM strategies within financial services or related industries, with a proven ability to translate strategies into ROI-driven campaigns. Strong communication skills and cross-functional collaboration experience are essential.
This position reports to the Global Senior Product Marketing Manager in New York and can be based in Frankfurt, Madrid, or London, with a hybrid work policy requiring at least 3 days onsite per week.
Key Responsibilities- Develop and own the GTM strategy for credit ratings products to drive business growth in EMEA.
- Manage the marketing calendar for programs, campaigns, and events in the region.
- Conduct competitive landscape analysis and provide insights to teams.
- Create and optimize data-driven demand generation campaigns to meet pipeline goals.
- Implement content marketing strategies leveraging thought leadership content.
- Organize and promote events like roadshows, webinars, and networking events, collaborating with Central Events Marketing.
- Manage pre- and post-event campaigns, lead capture, and collateral development.
- Create client testimonials, case studies, and marketing content to support sales efforts.
- Write compelling copy for campaigns and sales assets.
- Analyze and report on marketing program performance, identifying improvement opportunities.
- Perform additional duties as needed to meet business objectives.
- Bachelor’s degree in marketing, communications, or related field.
- At least 5 years of successful product marketing experience in financial services, with knowledge of credit rating products preferred.
- Proven ability to develop campaigns and translate strategies into demand generation programs.
- Leadership skills with experience managing initiatives and delegating tasks.
- Strong digital marketing expertise, including email marketing and marketing automation platforms like Pardot.
- Exceptional communication skills for crafting positioning, messaging, and marketing copy.
- Data-driven mindset with strong analytical skills.
- High attention to detail and ability to execute flawlessly across campaigns.
- Effective stakeholder and project management skills, with the ability to handle multiple projects simultaneously.
- Willingness to travel as needed.
About Us: Morningstar DBRS is a leading provider of independent rating services for various financial entities globally, ranking among the top four credit rating agencies worldwide. We empower investors through transparency, diversity of opinion, and agility, leveraging technology and customer service excellence.
If offered a position, personal and related investments must be disclosed to our Compliance team for conflict of interest review. Some roles may require holdings to be with approved brokers.
Our hybrid work environment combines remote work with in-person collaboration, typically three days a week, supported by tools and resources for effective global engagement.
Senior Marketing Manager, Morningstar DBRS, Product Marketing (London) employer: Morningstar, Inc.
Contact Detail:
Morningstar, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, Morningstar DBRS, Product Marketing (London)
✨Tip Number 1
Familiarise yourself with Morningstar DBRS's credit rating products and services. Understanding their unique selling points and how they fit into the EMEA market will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in the financial services industry, especially those involved in product marketing. Engaging with current employees or attending relevant events can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with data-driven marketing strategies. Be ready to share specific examples of how you've successfully executed GTM strategies and demand generation campaigns in previous roles.
✨Tip Number 4
Showcase your leadership skills by discussing any past experiences where you've managed teams or projects. Highlight your ability to collaborate across departments, as this role requires strong cross-functional teamwork.
We think you need these skills to ace Senior Marketing Manager, Morningstar DBRS, Product Marketing (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within financial services. Emphasise your achievements in developing GTM strategies and demand generation campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Morningstar DBRS's products and the EMEA market. Use specific examples from your past roles to demonstrate your ability to drive business growth and manage marketing initiatives.
Showcase Analytical Skills: In your application, highlight your data-driven mindset and analytical skills. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
Highlight Leadership Experience: Since the role involves managing a direct report, be sure to mention any leadership experience you have. Discuss how you've successfully managed teams or projects, and your approach to delegation and collaboration.
How to prepare for a job interview at Morningstar, Inc.
✨Understand the GTM Strategy
Make sure you have a solid grasp of go-to-market strategies, especially in the context of financial services. Be prepared to discuss how you would develop and execute a GTM strategy for credit rating products, as this is a key responsibility of the role.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation campaigns you've led in the past. Highlight your ability to translate strategies into ROI-driven results, as this will demonstrate your effectiveness in driving business growth.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be ready to share experiences where you've successfully collaborated with cross-functional teams, such as Business Development or Brand Marketing, to achieve common goals.
✨Demonstrate Analytical Thinking
Since the position demands a data-driven mindset, come equipped with examples of how you've used data analysis to inform marketing decisions. Discuss how you've identified improvement opportunities based on performance metrics in previous roles.
