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- Tasks: Join our econometrics team to analyze marketing effectiveness and drive actionable insights.
- Company: Centrica is revolutionizing a cleaner, greener future with a family of innovative brands.
- Benefits: Enjoy hybrid work, impactful projects, and the chance to make a real difference.
- Why this job: This role offers diverse exposure across teams and the opportunity to shape marketing strategies.
- Qualifications: Experience in Big Data, econometrics, and programming skills in Eviews, Python, R, or SQL preferred.
- Other info: Fortnightly travel to Windsor required; excellent attention to detail and multitasking skills essential.
The predicted salary is between 28800 - 48000 £ per year.
We are Centrica! We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer – we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future .
This role sits within our econometrics team, who help the business measure the effectiveness and efficiency of our business strategies. These learnings will be applied to help shape British Gas and Hive's overall marketing strategy. You'll be responsible for delivering accurate and appropriate models, and interpret the analysis to create concise, insightful recommendations. The role is varied, with exposure across the business and will involve working closely commercial, finance, marketing and data science. This role is hybrid working with fortnightly travel to Windsor, Berkshire.
Key responsibilities will include:
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Work with the current econometrics team to build and update a suite of econometric/MMM models for British Gas and Hive products and turn outputs into actionable insights to drive value
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Analyse large datasets to quantify the impact of marketing spend on key business outcomes, such as sales, customer acquisition
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Assist in ad hoc projects as advised by your line manager and other stakeholders
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Interpret the analysis to create concise, insightful stakeholder communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered
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Ensure projects and deadlines are met in line with the business needs
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Extensive work with Big Data, econometrics, Statistics, and Marketing Mix Modelling
Here's what we're looking for:
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Experience in Big Data analysis, econometrics, statistics and Marketing Mix Modelling in a professional environment
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Good knowledge of media, marketing, pricing and promotions and an understanding of their commercial impact
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Programming skills, particularly in Eviews, Python, R, or SQL, are advantageous
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Highly competent with Microsoft Office especially Excel, PowerPoint and Word
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An understanding of media planning and buying and optimisation techniques would be beneficial
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Excellent attention to detail
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Ability to multitask and coordinate multiple projects at once
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Be able to communicate in a professional environment
Data Scientist - Marketing Analytics, Econometrician - Windsor employer: Centrica
Contact Detail:
Centrica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Scientist - Marketing Analytics, Econometrician - Windsor
✨Tip Number 1
Familiarize yourself with the latest trends in econometrics and marketing analytics. Understanding current methodologies and tools will not only help you in interviews but also demonstrate your commitment to staying updated in this fast-evolving field.
✨Tip Number 2
Network with professionals in the econometrics and data science community. Attend relevant webinars, workshops, or local meetups to connect with others in the industry. This can lead to valuable insights and potential referrals for the position.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully analyzed large datasets or built econometric models. Be ready to explain your thought process and the impact of your work on business outcomes, as this will showcase your practical experience.
✨Tip Number 4
Brush up on your programming skills, especially in Python, R, or SQL. Being able to demonstrate your technical abilities during discussions can set you apart from other candidates and show that you're ready to tackle the challenges of the role.
We think you need these skills to ace Data Scientist - Marketing Analytics, Econometrician - Windsor
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills, especially in econometrics, Big Data analysis, and Marketing Mix Modelling.
Tailor Your CV: Customize your CV to highlight relevant experience in econometrics, statistics, and data analysis. Make sure to include specific examples of how you've used these skills in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the company. Discuss how your background aligns with their mission of creating a greener future and how you can contribute to their econometrics team.
Showcase Your Technical Skills: In your application, emphasize your programming skills in Eviews, Python, R, or SQL. Provide examples of projects where you've utilized these tools to analyze data and derive insights.
How to prepare for a job interview at Centrica
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with Big Data analysis and econometrics. Highlight specific projects where you successfully built or updated econometric models, and be ready to explain the impact of your work on business outcomes.
✨Demonstrate Your Programming Proficiency
Since programming skills in Eviews, Python, R, or SQL are advantageous, make sure to mention any relevant experience. You might even want to prepare a brief example of how you've used these tools to analyze data or create models.
✨Communicate Insights Effectively
Practice summarizing complex analyses into concise, actionable insights. Be ready to present a past project where you turned data findings into stakeholder communications, such as presentations or reports.
✨Understand the Business Context
Familiarize yourself with Centrica's brands and their marketing strategies. Showing that you understand the commercial impact of media, marketing, pricing, and promotions will demonstrate your alignment with the company's goals.
