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- Tasks: Join our marketing team to drive growth through automation and digital campaigns.
- Company: Be part of a leading B2B software provider in central Manchester.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Make an impact by optimizing marketing strategies and enhancing customer experiences.
- Qualifications: Expertise in HubSpot, Pardot, or Marketo is essential; data-driven mindset required.
- Other info: Exciting opportunity to work with cutting-edge marketing technology.
The predicted salary is between 36000 - 60000 £ per year.
Focus 5 Recruitment are looking for an experienced Marketing Automations Specialist with Hubspot / Pardot or Marketo experience to join a leading B2B software provider based in central Manchester. If you’re passionate about how technology and marketing work together to achieve the best results, this could be the role for you! About the Marketing Automation Specialist Role Our clients Marketing team is the engine behind the company’s growth. Effective campaigns help drive commercial success across their product portfolio, expand their market reach, and delight customers through digital marketing campaigns, lifecycle management, and community building. If you’re motivated by driving growth, exceeding customer expectations, and filling the sales funnel, this could be the perfect fit for you. Key Responsibilities * Provide strategic technical support to the marketing team, setting up and monitoring campaigns and automations. * Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints. * Monitor the overall performance and health of their automation system. * Leverage automation and AI to enhance lead management processes. * Develop and refine our marketing technology stack, aiming for industry-leading standards. * Deliver weekly and monthly reports on email journeys, measuring performance against targets. * Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs. Experience required for the Marketing Automation Specialist * Advanced expertise in any of Marketo, Pardot, HubSpot, or Salesforce Marketing Cloud. * In-depth experience with Adbridge or similar tools to support multi-channel campaigns. * Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement. * Experience integrating CRM systems with other platforms and automating workflows. * Strong understanding of lead generation metrics and experience in data-driven reporting. * Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve. This Marketing Automation Specialist role is live now and with a key client. For immediate consideration and full details, please apply ASAP. If this sounds like the kind of challenge you’re excited about, we’d love to chat with you
Marketing Automation Specialist employer: Focus 5 Recruitment Ltd
Contact Detail:
Focus 5 Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarize yourself with the specific marketing automation tools mentioned in the job description, such as HubSpot, Pardot, or Marketo. Consider taking online courses or certifications to deepen your knowledge and demonstrate your expertise.
✨Tip Number 2
Showcase your experience with lead scoring and attribution models by preparing examples of how you've successfully implemented these strategies in past roles. Be ready to discuss the impact they had on lead generation and sales.
✨Tip Number 3
Stay updated on the latest trends in marketing technology. Follow industry blogs, attend webinars, or join relevant online communities to gather insights that you can share during your conversation with us.
✨Tip Number 4
Prepare to discuss your experience in collaborating with sales teams. Think of specific instances where your marketing automation efforts directly contributed to optimizing the sales funnel and enhancing customer engagement.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation tools like HubSpot, Pardot, or Marketo. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the intersection of technology and marketing. Discuss how your skills align with the responsibilities outlined in the job description, particularly in driving growth and optimizing nurture journeys.
Showcase Relevant Experience: When detailing your work history, focus on your advanced expertise in marketing automation platforms and any experience you have with lead scoring and attribution models. Highlight your ability to integrate CRM systems and automate workflows.
Demonstrate Data-Driven Mindset: Emphasize your understanding of lead generation metrics and your experience in data-driven reporting. Mention any tools or methods you've used to measure campaign performance and optimize strategies.
How to prepare for a job interview at Focus 5 Recruitment Ltd
✨Showcase Your Technical Expertise
Be prepared to discuss your experience with HubSpot, Pardot, Marketo, or Salesforce Marketing Cloud in detail. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to provide strategic technical support.
✨Demonstrate Your Data-Driven Approach
Since the role emphasizes data-driven reporting, come equipped with examples of how you've used metrics to optimize marketing campaigns. Discuss your familiarity with lead scoring and attribution models, and how these have influenced your strategies.
✨Understand the Company’s Marketing Goals
Research the company and its product portfolio before the interview. Understanding their market reach and customer engagement strategies will allow you to tailor your responses and show how you can contribute to their growth.
✨Prepare for Collaboration Questions
As collaboration with sales and other stakeholders is key, think of examples where you've successfully worked with cross-functional teams. Be ready to discuss how you’ve optimized nurture programs through effective communication and teamwork.
