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- Tasks: Lead global influencer marketing strategy and inspire teams to engage communities.
- Company: Join Charlotte Tilbury Beauty, a revolutionary brand in the global beauty industry.
- Benefits: Enjoy flexible hybrid work, 25 days holiday, wellness perks, and a generous product discount.
- Why this job: Shape innovative influencer strategies and drive cultural impact for a leading beauty brand.
- Qualifications: Extensive experience in influencer marketing within beauty, fashion, or entertainment is required.
- Other info: We value diverse backgrounds and encourage applicants with varying experiences to apply.
The predicted salary is between 54000 - 84000 £ per year.
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
We are looking for a talented and passionate expert in Influencer Marketing to lead our influencer marketing globally, inspiring the business to continue to disrupt, engage communities and break new boundaries!
The Global Head of Influencer Marketing is responsible for developing and leading the global influencer strategy to amplify brand love, establish innovative partnerships and drive measurable results. This role ensures strategic alignment, content excellence and seamless execution across all regions, acting as a key connector between senior leadership and regional teams.
This is a rare opportunity to shape a global influencer marketing strategy for a leading brand, driving industry-first collaborations and cultural impact. Join us to lead the charge in elevating our influencer presence worldwide!
As a Global Head of Influencer Marketing you will focus on the following:
- Strategic Leadership:
- Develop and implement the global influencer marketing strategy aligned with brand objectives, product launches and regional market needs, setting clear KPIs and ensuring alignment across regions.
- Identify and capitalize on emerging trends, platforms and opportunities in influencer marketing to maintain the brand’s competitive edge.
- Influence a multi-regional team to ensure a consistent, impactful influencer presence worldwide.
- Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influencer activations.
- Build and nurture relationships with top-tier global influencers, creators and talent agencies.
- Oversee the negotiation of global contracts and collaborations to ensure alignment with brand values and goals.
- Oversee influencer casting, selection and strategy for key campaigns, including hero films, TVCs and social media content.
- Oversee global campaign briefs and the content approval process with cross functional teams, including marketing, PR, social media – ensuring creative excellence and consistency with brand values and messaging.
- Oversee global campaign performance reporting, based on KPIs, liaising with the regions for localized data and insights.
- Lead influencer strategies for global brand events such as Fashion Week and F1 Academy. Manage talent sourcing, briefings, and project coordination for filming days with Charlotte.
- Hold the global relationship with our data/insights platform partner.
- Oversee the use of analytics tools to track and evaluate the effectiveness of influencer campaigns and provide actionable insights for improvement.
- Regularly report on influencer marketing outcomes to senior leadership and stakeholders.
- Generate insights to refine strategies, identify high-performing influencers and improve future initiatives.
- Lead, mentor and manage the global influencer marketing team.
- Inspire and direct the regional influencer marketing teams.
- Foster a collaborative and innovative environment to achieve shared goals.
About You
- Extensive proven experience in Influencer Marketing, including strategy development, within Beauty, Fashion or Entertainment.
- Strong negotiation, contract management and relationship building skills.
- Expertise in managing cross-functional teams and collaborating with senior leadership.
- Deep understanding of influencer marketing trends, platforms, and data-driven decision-making.
- Proven ability to manage high-profile global campaigns and large budgets effectively.
- Experience in a Global role.
- Visionary leadership with an innovative and strategic mindset. Creatively driven.
- Strong interpersonal and communication skills to foster collaboration.
- Ability to juggle multiple priorities and deliver exceptional results.
- Self-motivated, action-oriented and ambitious with an ability to thrive in a fast-paced environment.
- Passion for all things beauty/fashion and an avid follower of social media, trends and industry news.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We’re a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
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Global Head of Influencer Marketing employer: Charlotte Tilbury Beauty
Contact Detail:
Charlotte Tilbury Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Influencer Marketing
✨Tip Number 1
Stay updated on the latest trends in influencer marketing, especially within the beauty industry. Follow key influencers and brands on social media to understand what strategies are working and how they engage their audiences.
✨Tip Number 2
Network with professionals in the beauty and influencer marketing space. Attend industry events, webinars, or workshops to connect with potential collaborators and gain insights into successful campaigns.
✨Tip Number 3
Showcase your ability to drive measurable results by preparing case studies of past influencer campaigns you've managed. Highlight specific KPIs you achieved and how you adapted strategies based on data insights.
✨Tip Number 4
Demonstrate your leadership skills by discussing how you've successfully managed cross-functional teams in previous roles. Share examples of how you inspired collaboration and drove innovative projects to completion.
We think you need these skills to ace Global Head of Influencer Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in Influencer Marketing, especially within the Beauty, Fashion, or Entertainment sectors. Emphasize your strategic leadership skills and any high-profile global campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for beauty and fashion, and explain how your innovative mindset aligns with Charlotte Tilbury's mission. Mention specific examples of how you've successfully built relationships with influencers and driven measurable results.
Showcase Data-Driven Insights: Demonstrate your ability to use analytics tools by including examples of how you've tracked and evaluated influencer campaigns. Highlight any actionable insights you've generated that led to improved strategies or outcomes.
Highlight Team Leadership Experience: Discuss your experience in leading and mentoring teams. Provide examples of how you've fostered collaboration and innovation within cross-functional teams to achieve shared goals in previous roles.
How to prepare for a job interview at Charlotte Tilbury Beauty
✨Show Your Passion for Beauty and Influencer Marketing
Make sure to express your genuine enthusiasm for the beauty industry and influencer marketing. Share specific examples of trends you've followed or campaigns you've admired, demonstrating your deep understanding of the field.
✨Highlight Your Strategic Thinking
Prepare to discuss how you would develop and implement a global influencer marketing strategy. Be ready to share your thoughts on setting KPIs, identifying emerging trends, and ensuring alignment across regions.
✨Demonstrate Relationship-Building Skills
Since building relationships with influencers is key, come prepared with examples of how you've successfully nurtured partnerships in the past. Discuss your negotiation skills and how you've aligned collaborations with brand values.
✨Prepare for Data-Driven Discussions
Be ready to talk about how you use data and insights to evaluate campaign effectiveness. Share any experience you have with analytics tools and how you've used data to refine strategies and improve outcomes.
